Wisetiger News http://www.wisetiger.co.uk News and insights from Wisetiger en-GB Wisetiger Sun, 17 Feb 2019 10:16:15 +0000 Sun, 17 Feb 2019 10:16:15 +0000 Typo3 Website news-228 Tue, 15 Jan 2019 10:20:00 +0000 Wisetiger, Andy Shaw, hosts a Q&A session with Google at the Restaurant Marketer and Innovator European Summit http://www.wisetiger.co.uk/news/news-article/article/wisetiger-andy-shaw-hosts-a-qa-session-with-google-at-the-restaurant-marketer-and-innovator-europ/ January 2019 - Andy Shaw, Wisetiger MD and Head of Technology is to host an Q&A with Google at the Restaurant Marketer and Innovator European Summit on 17th January 2019.

Andy will be joined by the Google UK Industry Manager in a Q&A session to discover the latest insights and trends in the dining out and take-away sector. The summit is designed for marketing, development and innovation teams, as well as senior executives and investors wanting to better understand the latest marketing, innovation and development opportunities.

Wisetiger were award winners at last years conference for the Best Use of Research Insight and Data, with their client Thai Leisure Group, and are shortlisted as finalists for three awards again this year. Andy Shaw said, "Being asked to come back and and take part in such a professional conference, and among amazing industry peers, has been a real privilege."

Find out more about the Restaurant Marketer and Innovator European Summit here.

Find out more about Wisetiger as a finalist into this years awards here. 

 

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news-226 Sat, 01 Dec 2018 10:57:00 +0000 The countdown to Christmas has started at Wadworth http://www.wisetiger.co.uk/news/news-article/article/the-countdown-to-christmas-has-started-at-wadworth/ Wisetiger's advent calendar for Wadworth is a lovely combination of style, content and clever delivery. It's designed to drive up sales, increase data capture and deliver brand awareness – and it meets the brief brilliantly.

Planning started back in July. It's not the first time we've found ourselves designing for Christmas in the middle of a summer heatwave, but the team pulled out the stops and got straight into the festive spirit with some lovely styling that's quirky, fun and on-brand.

All of the content and offers were added to the website during November, long before the start of Advent. The website automatically switches the different days on and off during December leaving the marketing team at Wadworth to concentrate on other things. 

Wadworth's digital marketing also includes social activity on Twitter, Facebook and Instagram. We've been working with Wadworth to make this stand out from the pack at a notoriously busy and competitive time of the year. Email marketing is also successfully driving traffic back to the Advent calendar using our Giraffemail email marketing platform.

Be sure to take a look at www.wadworth.co.uk/advent – there's a fantastic offer available every day! Ho Ho Ho!

Talk to us if you’d like to discuss improvements to your marketing strategy, brand engagement and data capture. 

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Company News
news-225 Wed, 21 Nov 2018 14:35:00 +0000 Wisetiger finalists in the Restaurant Marketer & Innovator Awards for the Second Year. http://www.wisetiger.co.uk/news/news-article/article/wisetiger-finalists-in-the-restaurant-marketer-innovator-awards-for-the-second-year/ We're thrilled to nominated as finalists THREE times and in TWO categories – ‘Best Use of Technology’ and ‘Best use of Research, Insight and Data’

The finalists in the 2019 Restaurant Marketer & Innovator Awards have been announced and Wisetiger are finalists in two categories.

In the ‘Best Use of Technology’ category we are nominated for our Seehoo™ platform and digital marketing work for Wadworth and again for Thai Leisure Group and our work with Thaikhun and Chaophraya restaurant brands. The award is for the eating or drinking out brand that is able to demonstrate the best use of technology.

We're also finalists in the category for ‘Best use of Research, Insight and Data’ for Seehoo™ – our Single Customer Viewpoint and Marketing Automation platform for Thai Leisure Group and Wadworth again, which leverages their customer data to support their marketing objectives, increase loyalty and drive up spend. Seehoo™ uses real-time data and customer behaviour analysis to deliver incentives and rewards to customers, automatically and in real-time.

We're looking forward to the Finals in London in January 2019. Fingers crossed!

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news-227 Tue, 20 Nov 2018 14:57:00 +0000 Quarterly news published for Nyman Libson Paul http://www.wisetiger.co.uk/news/news-article/article/quarterly-news-published-for-nyman-libson-paul/ This week sees the publication of NLP’s regular tax and financial news updates. As part of our ongoing digital marketing support for Nyman Libson Paul we produce regular newsletters for their clients and contacts. There are two newsletters covering key developments in personal and business finance.

Wisetiger has been working with NLP for more than 10 years, and we support them with all of their marketing needs including content planning, copywriting, social media, website support and print materials.  

The Personal Tax Newsletter includes articles about planning for inheritance tax, pensions tax relief and the benefits for private landlords considering furnished holiday lettings as a tax-free alternative. In the Business Newsletter there's a timely overview of the PAYE system, an update about data protection and information about business continuity planning.

The newsletters are delivered as a series of articles on the firm's Blog, and as printed Newsletters distributed via our Giraffemail email platform to NLP's marketing database. We also support our client with all of their social activity on LinkedIn and Twitter.

If you're interested in viewing the Newsletters please visit NLP's website, where you can also sign up to receive future issues of their financial news.

The email newsletters are very successful, delivering an excellent open rate via of between 55–60%.

Please talk to us if you'd like to discuss your content strategy for staying in touch with you contacts and clients. 

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news-224 Thu, 18 Jan 2018 22:53:00 +0000 Wisetiger WIN Restaurant Marketer & Innovator Awards 2018 http://www.wisetiger.co.uk/news/news-article/article/wisetiger-win-restaurant-marketer-innovator-awards-2018/ We're extremely proud to announce that Wisetiger have won ‘Best use of Research, Insight and Data’ for SAMAKEE™ – our Real-time Data Analysis and Marketing Automation platform for Thai Leisure Group. SAMAKEE™ (Thai for 'Togetherness') leverages customer data to support Thai Leisure Group's marketing objectives, increase loyalty and drive up spend. It uses real-time data and customer behaviour analysis to deliver "surprise and delight" incentives and rewards to customers, automatically and in real-time.

An enormous thank you goes to our wonderful clients at Thaikhun and Chaophraya. We're incredibly lucky to work with such brilliant people – without their vision, commitment and support SAMAKEE™ wouldn't be delivering results.

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news-223 Wed, 06 Dec 2017 14:35:00 +0000 Wisetiger announced as finalists in the Restaurant Marketer & Innovator Awards http://www.wisetiger.co.uk/news/news-article/article/wisetiger-announced-as-finalists-in-the-restaurant-marketer-innovator-awards/ We're thrilled to nominated as finalists in TWO categories – ‘Best New Website’ and ‘Best use of Research, Insight and Data’

The finalists in the 2018 Restaurant Marketer & Innovator Awards have been announced and Wisetiger are finalists in two categories.

In the ‘Best New Website’ category we are nominated for our websites and digital marketing for Thaikhun and Chaophraya. The award is for the eating or drinking out brand that is able to demonstrate the best new website launched within 2016 or 2017.

We're also finalists in the category for ‘Best use of Research, Insight and Data’ for SAMAKEE™ – our Marketing Automation platform for Thai Leisure Group which leverages their customer data to support their marketing objectives, increase loyalty and drive up spend. SAMAKEE™ uses real-time data and customer behaviour analysis to deliver incentives and rewards to customers, automatically and in real-time.

We're looking forward to the Finals in London on 18 January 2018. Fingers crossed!

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news-222 Wed, 06 Dec 2017 13:54:00 +0000 Wisetiger launches Project Data™ a cost effective marketing platform for the hospitality sector http://www.wisetiger.co.uk/news/news-article/article/wisetiger-launches-project-dataTM-a-cost-effective-marketing-platform-for-the-hospitality-sector/ Keep customers coming back for more by leveraging customer data to support marketing performance, increase loyalty and drive an increase in spend – automatically and in real-time. news-220 Wed, 29 Nov 2017 15:30:00 +0000 Thai Leisure Group gets Strategic with Wisetiger http://www.wisetiger.co.uk/news/news-article/article/thai-leisure-group-gets-strategic-with-wisetiger/ Thai Leisure Group has appointed Wisetiger to take a strategic role in driving its digital marketing performance. Thai Leisure Group owns the restaurant chains Thaikhun and Chaophraya, bringing Bangkok street food and high-end Thai dining respectively to Britain’s high street.

Already sporting Wisetiger designed and built websites - and enjoying continued marketing automation services - the group has now appointed Wisetiger to take a strategic role in supporting its internal digital marketing activities.

Wisetiger will now be supporting the planning and direction of the group’s digital marketing, defining targets and KPIs, measuring outcomes, and making regular recommendations on how to refine and optimise its marketing in everything from search and social to email and on-site.

Andy Shaw of Wisetiger said “This appointment marks a real step forward for both Thai Leisure Group and Wisetiger. Truly effective digital marketing relies on someone taking a proactive, strategic view - defining goals and direction, measuring and making data-driven adjustments. We’re delighted to be taking on that role for a long-term client.”

For more about the Thai Leisure Group, visit www.thaileisuregroup.co.uk

 

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news-221 Thu, 24 Aug 2017 08:35:00 +0100 Magna Housing Comes Together with Wisetiger http://www.wisetiger.co.uk/news/news-article/article/magna-housing-comes-together-with-wisetiger/ Magna Housing amalgamated from three separate organisations. Wisetiger unified its online presence, delivering a slicker UI in the process. Magna Housing is a not-for-profit housing association offering 8,500 homes to let and 350 for shared ownership in the Dorset and Somerset areas, providing much-needed affordable housing.

In April 2017, Magna Housing amalgamated from Magna Housing Association Limited, Magna West Somerset Housing Association and Magna Housing Group LImited. A corresponding online consolidation was required, which Wisetiger gamely undertook, upgrading the sites to TYPO3 version 7.6 in the process.

Andy Shaw of Wisetiger said, “The Magna amalgamation is great news for affordable housing in Dorset and Somerset, and we’re thrilled to have supported it by bringing the websites together. Tenants now have a single point of call for all their housing needs, and site updates are easier to manage thanks to the CMS upgrade.”

The website is live now, visit www.magna.org.uk

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news-218 Sat, 05 Aug 2017 11:13:00 +0100 Wisetiger achieves ResDiary partner accreditation http://www.wisetiger.co.uk/news/news-article/article/wisetiger-achieves-resdiary-partner-accreditation/ Wisetiger has achieved official ResDiary partner accreditation, enabling the agency to offer clients fully bespoke, fully branded ResDiary integration.  

ResDiary is a comprehensive online table booking tool designed specifically for restaurants.

It offers a complete off-the-shelf solution for restaurant booking, including detailed functionality for data gathering, booking limitations and real-time availability updates.

Our Resdiary partner accreditation means the agency can now offer clients bespoke booking widgets, above and beyond the standard ResDiary widget. These custom widgets offer all the same ResDiary functionality, but can be customised and styled to incorporate client branding, and deliver a seamless user experience.

Andy Shaw of Wisetiger said, “We’re delighted to become an accredited ResDiary Partner and be able to offer tailored ResDiary integration to our clients. ResDiary has incredible functionality, but the standard widget doesn’t always mesh well with client websites. Now we can ensure a slick branded user experience, with a fully responsive booking widget.”

Wisetiger has already begun, with a new integrated custom booking widget that went  live on www.chaophraya.co.uk this month.

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news-219 Tue, 01 Aug 2017 13:29:00 +0100 Wadworth Refreshes with Wisetiger Website http://www.wisetiger.co.uk/news/news-article/article/wadworth-refreshes-with-wisetiger-website/ Wadworth brewery has launched a new Wisetiger designed and built website, as part of a radical refresh of its brand. Established in 1875, Wadworth is one of Britain’s oldest and proudest breweries. Today, it keeps lost traditions alive, continuing to hand pub signs, and to deliver beer by horse. Its 6X ale has been a staple of bar pumps since it was first brewed in 1923, but with the advent of craft beer, Wadworth faces stiffer competition than ever.

The new website forms part of a radical refresh of its branding, recontextualising the heritage brewer to appeal to modern drinkers, while still trading on its history - a rejuvenation typified by the double A-side slogan “King of the Old Cool - Hard Craft Since 1875”.

Aside from a fresh, responsive design incorporating beloved pub tropes like wooden floors, the site features a handy “find a pub” tool, integrating with Google Maps for users to find their nearest Wadworth pub on the go.

At the backend, everything integrates with the brewer’s CRM system, allowing them to take applications for job and pub tenant vacancies directly through the site - capturing valuable data along the way.

Simon Verrall of Wisetiger said “Wadworth has been a staple of Britain’s rich pub and ale culture for over a century, and we couldn’t be prouder to have played a part in keeping these rich traditions alive - and reminding younger drinkers that new isn’t always better!”

The website is live now. Visit www.wadworth.co.uk

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news-217 Tue, 18 Jul 2017 10:55:00 +0100 Urban Legacies launches Wisetiger website http://www.wisetiger.co.uk/news/news-article/article/urban-legacies-launches-wisetiger-website/ Leading development consultants Urban Legacies have launched a streamlined new website, designed and built by Wisetiger. Urban Legacies are top rung development consultants, providing a range of advisory services to property developers, public authorities, landlords, and hospitality and entertainment businesses. Their expert advice helps make integrated, connected, lively destinations, making the most of mixed-use spaces.

The new website – designed and built by Wisetiger from the ground up – is clean, sleek and streamlined. The site is intended as information for potential clients and investors, and that’s what it does. Every element is geared towards that goal, with no additional functionality required. And although the design aims to impress, it does so without showing its feathers. Lean and efficient, just like the advice.

Andy Shaw of Wisetiger said “Urban Legacies is a group of world beating experts. The kind of company that impresses without trying too hard. That’s what we tried to get across on their site. They’re people you can trust because they know what they’re doing.”

The website is live now. Take a look at http://www.urbanlegacies.com/

 

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news-215 Wed, 29 Mar 2017 18:22:00 +0100 Thai Leisure Group Infuses Data with Wisetiger http://www.wisetiger.co.uk/news/news-article/article/thai-leisure-group-infuses-data-with-wisetiger/ Thai Leisure Group – owners of the Thaikuhn and Chaophraya restaurant chains – are working with Wisetiger to intelligently use data for future engagement projects. The Thai Leisure Group brings the best of Bangkok eating to over twenty locations across the UK. Thaikuhn recreates the bustling feel of a Thai market to serve up authentic street food, while Chaophraya offers a complete high-end dining experience to rival the finest south east Asia has to offer.

The restaurant group is working to achieve high level data integration, to offer seamless, personalised organic marketing. With Wisetiger’s help, data will be collected at numerous engagement points – Point of Sale, web booking, restaurant Wi-Fi and surveys – to be used in tailored offers and engagement messaging; allowing Thai Leisure Group to interact with their customers on a near-granular scale.

Andy Shaw of Wisetiger said: “Personalisation is a huge growth area of digital marketing, and we’re thrilled to be putting Thai Leisure Group ahead of the curve. The days of blanket offers and messaging are offer, and we hope this programme will be a standard-bearer for the industry in how to collect, manage and use the data available to restaurants.”

The programme is currently being rolled out, and will be subject to ongoing optimisation and expansion.

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news-214 Wed, 29 Mar 2017 18:01:00 +0100 Hello Student Automates Marketing with Wisetiger http://www.wisetiger.co.uk/news/news-article/article/hello-student-automates-marketing-with-wisetiger/ Student accommodation providers Hello Student are making intelligent use of data for personalised, automated marketing, thanks to Wisetiger.

Hello Student create spaces where students blossom. Their accommodation – from Aberdeen to Reading – puts a roof over studying heads, but also cares for their wellbeing. Accommodation managers in each building are available for advice, chats, tips and events are planned in community spaces to help students get to know each other.

Wisetiger is helping Hello Student to personalise and automate their marketing by capturing data at each stage of the conversion funnel – allowing the organisation to tailor email messaging to each individual, with a view to improving overall conversion rates. The whole process is automated, meaning marketing is more intelligent, without requiring significant resources. That’s what we call wise.

Andy Shaw of Wisetiger said, “Automated marketing creates a better experience for users and delivers higher conversions to companies. Hello Student do a brilliant job at looking after their tenants, and we couldn’t be happier to be helping them attract more students.”

The automated marketing programme has just gone live.

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news-213 Tue, 21 Mar 2017 19:20:00 +0000 BIIAB Launches Wisetiger Website http://www.wisetiger.co.uk/news/news-article/article/biiab-launches-wisetiger-website/ The British Institute of Innkeepers Awarding Body (BIIAB) has launched its new website – with integrated course management – designed and built by Wisetiger.  

The BIIAB is the awarding body for the British Institute of Innkeepers’ industry recognised hospitality qualifications. Training centres are licensed by the BIIAB to provide courses towards qualifications ratified by the body. The qualifications help hospitality workers at all levels – from bar staff to publicans and hotel owners – to improve their skills and further their careers.

The new Wisetiger website includes integrated course management for both training centres and students. Course leaders can use the CentreZone extranet to advertise their course on the BII, manage bookings, take payments and access training materials. Individuals can find information, enrol in courses and book sessions all through the website.

The site has also been given a complete makeover, boasting a clean, clear design that makes it easy to find whatever you need – whether student or teacher.

Andy Shaw of Wisetiger said, “We’re delighted to support the BIIAB’s mission to raise standards in licensed retail. We hope that making course management so easy, for individuals and training centres, will help to widen the uptake of these valuable qualifications.”

The new BIIAB website is live now. Check it out at www.biiab.org

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news-212 Fri, 17 Mar 2017 18:47:00 +0000 BIIAB Appoints Wisetiger for Web Design & Build http://www.wisetiger.co.uk/news/news-article/article/biiab-appoints-wisetiger-for-web-design-build/ The British Institute of Innkeepers Awarding Body (BIIAB) is getting a new website, designed and built by Wisetiger.  

 

The BIIAB is the qualification awarding body of the British Institute of Innkeepers (BII) – the professional body representing everyone working in the hospitality industry, from waiters and bar staff to publicans and hotel managers. The qualifications they award – attained at licenced training centres – are recognised across the industry, helping hospitality workers to further their careers.

The new site is a complete refresh from the ground up, offering improved functionality alongside a reimagined design, to better represent the body within the industry and to the wider public. It will also feature a comprehensive, integrated extranet, providing complete course management for individuals and training centres alike.

Simon Verrall of Wisetiger said: “The work the BIIAB does is so valuable to hospitality workers – to have an industry recognised qualifications can put rocket fuel in your career – so we’re delighted to play a part in widening awareness of the opportunities on offer.”

The website is currently in development, scheduled to go live within Q1 of 2017.

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news-211 Fri, 03 Feb 2017 16:51:00 +0000 Thaikuhn launches street food website with Wisetiger http://www.wisetiger.co.uk/news/news-article/article/thaikuhn-launches-street-food-website-with-wisetiger/ Thai street food chain Thaikuhn has launched a new website – designed and built by Wisetiger - bringing Bangkok flavour straight to your browser. Thaikuhn brings the best of Thai street food to their ten locations across the UK, stretching from Aberdeen to Southampton. The restaurants are furnished to feel like a Bangkok street market, packed to the rafters with trinkets and flourishes that import the atmosphere of south east Asia to the dampest of British days.

The website has been designed to reflect the restaurants, with large, statement photography and parallax animations infusing the screen with the same ramshackle market feel of the physical locations. A fully integrated booking widget makes reserving a table at any location easy; and events, offers and gift vouchers are all easily manageable from a streamlined CMS, plugged into detailed data capture and analytics for future engagement projects.

Simon Verrall, of Wisetiger said: “The Thaikuhn website was such a fun project. We’re delighted with how we managed to bring the bustling Bangkok character of the restaurants – from the décor to the menus – without cluttering the functionality.”

The website is live now. Take a look at www.thaikuhn.co.uk

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news-210 Thu, 02 Feb 2017 16:41:00 +0000 Chaophraya gets fresh with Wisetiger website http://www.wisetiger.co.uk/news/news-article/article/chaophraya-gets-fresh-with-wisetiger-website/ Thai fine dining restaurant Chaophraya has launched a completely revamped website, designed and built by Wisetiger. Chaophraya is the high-end sister to the street food chain Thaikuhn. It brings the most refined flavours of Thailand to northern England and Scotland, as part of a sophisticated dining experience that begins when you walk through the door and ends when you take your satisfied belly out into the drab English night.

The new website was designed and built by Wisetiger to reflect the aspirational experience of Chaophraya. Understated black and gold evokes the classic style that offsets the regional dishes and Thai cocktails of the restaurants. A fully integrated booking widget makes reserving a table at any of the eight locations simple. Ongoing implementation of vouchers and offers gives greater value to customers, while gathering data for analytics and personalised marketing in future engagement projects.

Simon Verrall of Wisetiger said: “The Chaophraya experience is unique, and highly refined. We designed the website to bring that same experience online, so every customer begins their journey in the same style that they end it.”

The site is live now. Book a table at www.chaophraya.co.uk

 

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news-209 Wed, 29 Jun 2016 18:33:00 +0100 Wisetiger takes the stage with Grove Theatre http://www.wisetiger.co.uk/news/news-article/article/wisetiger-takes-the-stage-with-grove-theatre/ Grove Theatre has appointed Wisetiger to be its digital stagehand: managing, supporting and providing ongoing development of its website. Grove Theatre has been entertaining Dunstable for eight years, with a range of performances, workshops, film screens, tours and classes and community functions. It is committed to offering the best live entertainment in Dunstable, and contributing to the cultural development of the wider area.

Wisetiger has been commissioned to manage the Grove Theatre website, providing technical support, day-to-day management and hosting for the site; as well as long-term strategic planning and development. Regular reviews will be conducted to ensure the site stays up-to-date and continues to offer Grove Theatre customers an enjoyable theatre experience - online as much as off.

Andy Shaw of Wisetiger said "We are great supporters of the arts, so it is a delight to be able to offer our services to the Grove Theatre. They are a truly integral part of the Dunstable community and have quickly become a cornerstone of the British cultural landscape. It is an honour to be involved."

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news-208 Thu, 23 Jun 2016 18:31:00 +0100 Wisetiger join the Meadhurst club http://www.wisetiger.co.uk/news/news-article/article/wisetiger-join-the-meadhurst-club/ The Meadhurst has chosen Wisetiger to manage and support their website, to ensure an online experience as premium as the club. The Meadhurst is a corporate private members club that offers its members the highest quality facilities for health, wellbeing and fitness. Members receive a personalised experience, with regular contact with fitness instructors. Membership also grants access to the night-lit astro-turf tennis courts and football field, as well as regular events such as concerts and a music quiz.

Wisetiger has been tasked with managing and supporting the Meadhurst website. Beyond ensuring optimum up-time, load-time and other technical benchmarks, Wisetiger will be providing ongoing consultation and development to consistently improve the user experience over time: making sure the Meadhurst is making the most of its online presence.

Andy Shaw of Wisetiger said "The Meadhurst is a fantastic club that offers brilliant services to its members - it's a real perk for BP workers and contractors. We're delighted to be in a position to make the website as good as the facilities."

The handing of online responsibility to Wisetiger is part of a broader move by 1 Life Management Solutions Limited who oversee the Meadhurst. It is one of a number of sites 1 Life are giving over to Wisetiger for support services.

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news-205 Mon, 20 Jun 2016 18:10:00 +0100 Allstay expand Wisetiger’s role to comprehensive digital occupancy marketing http://www.wisetiger.co.uk/news/news-article/article/allstay-expand-wisetigers-role-to-comprehensive-digital-occupancy-marketing/ Serviced apartment providers Allstay have tasked Wisetiger with the digital marketing of their Wisetiger designed and built accommodation website. Allstay offers access to serviced apartments across the UK and Europe for a hotel quality 'home from home', for days, weeks or even months. They have grown rapidly from a small team of hospitality professionals in 2010 to one of the largest serviced apartment providers in London today, with a network of apartments that stretches across Europe.

Having designed and built their website, Wisetiger were the obvious choice to take on the digital marketing. The website was built with SEO in mind from the first line of code, and the agency is perfectly placed to carry that optimisation forward; especially with its extensive track record of occupancy marketing in the hospitality and hotel sectors

.... of Allstay said "We're proud to appoint Wisetiger for our digital marketing. Having built our website, they already know our business, and with their experience in occupancy marketing they are a natural choice to help us get in front of as many people as possible online."

Allstay join Wisetiger's sizeable roster of occupancy marketing clients that includes other serviced apartment providers, student accommodation providers and hotel groups large and small.

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news-207 Thu, 16 Jun 2016 18:25:00 +0100 Wisetiger supports Leisure in the Community http://www.wisetiger.co.uk/news/news-article/article/wisetiger-supports-leisure-in-the-community/ Leisure in the Community – manager of 25 leisure centres and venues – has appointed Wisetiger to support and manage its website. Leisure in the Community (LitC) seeks to foster wellbeing in communities through its management of leisure centres and community centres - theatres, craft and design centres. These venues all serve as hubs for activity and socialisation, ultimately improving the quality of life for everyone within their locale. LitC one of the largest such managements companies in the UK, looking after 25 different venues across the country.

Wisetiger has been appointed to take over the hosting, support and management of their website. The agency is an obvious choice, considering the depth of its involvement in the leisure and hospitality sectors, and in particular, its technology partnership with 1 Life Management - of which Leisure in the Community is a part.

Andy Shaw of Wisetiger said "Leisure in the Community do fantastic work that really improves people's lives within the communities they operate - and we couldn't be happier to support that work in whatever way we can."

Aside from the daily operation of the site, Wisetiger will take charge of the long-term strategy, optimising its content, performance, use and search visibility to maximise Leisure in the Community's return on investment.

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news-206 Wed, 15 Jun 2016 18:00:00 +0100 Howett Thorpe steps up financial recruitment SEO with Wisetiger http://www.wisetiger.co.uk/news/news-article/article/howett-thorpe-steps-up-financial-recruitment-seo-with-wisetiger/ Howett Thorpe is building on three years of successful Wisetiger SEO with a dramatic expansion of their online marketing, including a strikingly progressive use of PPC and social media. Howett Thorpe leads financial recruitment in Surrey and Berkshire, with a personalised approach to recruiting - focusing on matching the right person with the right role, continuing to develop the candidate's career within that company - rather than filling monthly recruitment quotas.

Having worked with Wisetiger on their digital marketing for three successful years, Howett Thorpe is radically increasing its SEO spend to build on its already substantial search traffic - a key plank of Howett Thorpe's success.

As part of the expansion, a progressive approach to PPC and social media is being adopted, to deliver more targeted traffic and higher levels of engagement that deliver value in themselves, as well as symbiotically supporting the organic SEO campaign.

Andy Shaw of Wisetiger said "We're excited to build on the success we've already achieved with Howett Thorpe, and in particular, to incorporate PPC and social media into the SEO in a very natural way. SEO, PPC and social media are too often seen as separate channels, but they can actually tangibly support each other - and that's how we're going to use them."

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news-204 Tue, 24 May 2016 20:41:00 +0100 1 Life Management Solutions expands Wisetiger remit for website management and support http://www.wisetiger.co.uk/news/news-article/article/1-life-management-solutions-expands-wisetiger-remit-for-website-management-and-support/ 1 Life Management Solutions have appointed Wisetiger to manage and support a further six websites beyond those already under Wisetiger’s remit. 1 Life Management Solutions is a forward thinking lifestyle management and solutions company that enhances communities' health and wellbeing. 1 Life manages 45 Local Authority venues, servicing 12 million customer visits per year across leisure centres, swimming pools, golf courses, theatres, national parks and more.

Wisetiger already manages and hosts a number of 1 Life's websites, including their own - which was also designed and built by Wisetiger - but now 1 Life have commissioned the agency to host, manage and support a further six sites, expanding its remit to include a host of of venues across the UK.

Aside from hosting and technical support, Wisetiger will provide ongoing management, facilitating updates and making and implementing recommendations to optimise performance and return on investment.

Andy Shaw of Wisetiger said "1 Life are long-term clients, and we couldn't be happier to take on more of their website management and hosting. It is always gratifying for a client to trust you to be more than just a provider - rather, to be a technology partner."

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news-203 Tue, 24 May 2016 20:21:00 +0100 Stoke Mandeville Stadium puts Wisetiger on the team http://www.wisetiger.co.uk/news/news-article/article/stoke-mandeville-stadium-puts-wisetiger-on-the-team/ Stoke Mandeville Stadium – the national centre for disability sports – has hired Wisetiger to support and manage its website. Stoke Mandeville Stadium is the 'home of wheelchair sport' and the 'birthplace of the Paralympic Games'. It provides the highest quality facilities for our leading sportsmen and women, including the British paralympic team. And it plays a key role in providing rehabilitative sport for those suffering injury or disease to the spine.

Built from the original sports centre, it also serves as a community hub, offering Olympic grade running and swimming facilities for everybody in Aylesbury.

Wisetiger now manages and supports the website, looking after daily operations - including hosting - and the long-term goals of the site. The agency will conduct reviews to make and implement recommendations for improving the usability and performance of the site, as well as its digital marketing potential; the end goal being to make the site as accessible and integral to the community as the stadium itself.

Andy Shaw of Wisetiger said "Stoke Mandeville Stadium is one of the best athletic facilities in the country and their support of paraplegic sports is second-to-none. We at Wisetiger couldn't be more thrilled to be on the team."

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news-202 Wed, 18 May 2016 18:54:00 +0100 Wisetiger takes over Alban Arena http://www.wisetiger.co.uk/news/news-article/article/wisetiger-takes-over-alban-arena/ Wisetiger has been appointed to host, manage and support the Alban Arena website, with a view to enhancing performance and increasing engagement. Alban Arena is one of the UK's premier venues. It hosts a dazzling array of entertainment - from top-line touring artists like Jools Holland and Chas & Dave to stand-up tours, tribute bands, films and even the Royal Philharmonic Orchestra.

The venue is a hub for the local community, hosting the region's most popular Pantomime.The venue is managed by 1 Life Management and Solutions - and Wisetiger has been tasked with hosting, managing and supporting the website as part of a broader strategy by 1 Life to shift responsibility for its online presence to the agency.

Wisetiger will take charge of the day-to-day running of the site, and will also be conducting regular, ongoing reviews to boost performance - refining the user experience, technical operation and search optimisation to increase traffic, engagement and sales: ultimately to improve Alban Arena's return on online investment.

Andy Shaw of Wisetiger said "The Alban Arena is an incredibly exciting project. We're thrilled to see where we can take the website - and how we can help them put on even bigger and better shows."

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news-201 Mon, 16 May 2016 18:21:00 +0100 Pub Governing Body appoint Wisetiger to manage digital marketing http://www.wisetiger.co.uk/news/news-article/article/pub-governing-body-appoint-wisetiger-to-manage-digital-marketing/ The Pub Governing Body are handing digital marketing for all three of their websites – PGB, PIRR and PICAS – to Wisetiger. The Pub Governing Body is a group comprising six of the hospitality industry's leading associations representing landlords and tenants. It exists to foster and support landlord-tenant partnerships in the licensed retail sector for the benefit of both, by delivering minimum standards of practice.

Wisetiger - who already have a close working relationship with BII (British Institute of Innkeeping), one of the PGB members - have been handed the reigns for the group's three websites. The agency will be responsible for ongoing management and support, as well as continual reviews and recommendations to further develop the sites to enhance their marketing performance.

Andy Shaw of Wisetiger said "We're delighted to extend our involvement with the BII to its umbrella group - The Pub Governing Body. We feel it's a testament to our understanding of the particular challenges and opportunities within the sector."

The move represents a deepening of Wisetiger's involvement in the hospitality sector, already handling digital marketing (including website design and development) for an extensive list of hotels, hotel groups and accommodation providers.

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news-200 Mon, 11 Apr 2016 18:19:00 +0100 We’re recruiting for a Front End Web Developer http://www.wisetiger.co.uk/news/news-article/article/were-recruiting-for-a-front-end-web-developer/ April 2016 – Are you looking for a job? Here’s a great opportunity to join the Wisetiger. We’re busy growing our team – and right now we’re looking for a talented Front End Web Developer to help us create and deliver brilliant digital marketing, and to help drive success for our clients.

For more details and to apply online please see the job description.

We're looking forward to hearing from you!

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news-198 Mon, 14 Mar 2016 11:06:00 +0000 Wisetiger to create new corporate website for Comforts of Home http://www.wisetiger.co.uk/news/news-article/article/wisetiger-to-create-new-corporate-website-for-comforts-of-home/ March 2016 – Wisetiger has been appointed to create a new corporate website for Comforts of Home – a leading provider of student accommodation in Europe.

Comforts of Home offers fully-serviced and furnished apartments in Continental Europe, primarily for international 'study abroad' students. They ensure students studying overseas have somewhere safe and comfortable to stay while away from their home country.

Building on its existing strengths in the student accommodation market, Wisetiger has been commissioned to design and build a new corporate website. The site will be fully responsive – working as well on mobile and tablets as it does on desktops – and underpinned by Wisetiger’s deployment of Typo3 CMS for easy and efficient content updates.

Andy Shaw from Wisetiger said “We're delighted to use our existing experience in the student accommodation market to give Comforts of Home a corporate site to be proud of, and look forward to working more closely with them in the future.”

Comforts of Home joins Wisetiger's other student accommodation clients including Hello Student, Gradpad, CastleHill and CRM Students.

For more information about Wisetiger's marketing expertise in the student accommodation sector please contact us.

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news-197 Sun, 14 Feb 2016 12:56:00 +0000 Wisetiger launches new website for Hello Student http://www.wisetiger.co.uk/news/news-article/article/wisetiger-launches-new-website-for-hello-student/ February 2016 - Wisetiger is delighted to announce the launch of a new responsive website for Hello Student – the new customer brand from Empiric Student Property PLC.

Empiric Student Property, the owner and operator of premium student accommodation across the UK has launched a new consumer brand and website called Hello Student. The responsive website from Wisetiger will be at the core of Empiric’s marketing strategy and integrates seamlessly with the TCAS student booking platform.

Wisetiger has considerable experience in student accommodation marketing. Our Student Accommodation Marketing Module delivers real-time room availability and pricing updates directly into the website from the accommodation management platform. 

The focus of the user experience and integration is to increase engagement and conversion of online visitors into accommodation bookings. The site also drives engagement with requests for viewings and enquiries, and builds a marketing database of students requiring student accommodation.

Wisetiger already support other organisations in the student accommodation sector including Gradpad, CastleHill and CRM Students.

For more information about Wisetiger’s approach to digital marketing in education and student accommodation please contact us.

Visit the Hello Student website at www.hellostudent.co.uk

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news-196 Sat, 09 Jan 2016 08:00:00 +0000 Wisetiger appointed to create new website for Areen http://www.wisetiger.co.uk/news/news-article/article/wisetiger-appointed-to-create-new-website-for-areen/ January 2016 – Wisetiger appointed by Areen Design to plan, design and build a new responsive design website. Wisetiger are delighted to announce their appointment by Areen Design to produce their new website. Areen is a leading, international interior design practice that specialises in Residential, Hospitality, Healthcare, Transportation and Leisure. Their projects range from airports and hotels to luxury residential, and the new website will showcase Areen's creativity, experience and skills.

Wisetiger already work with Areen to support their sales and marketing activities, including a corporate brochure that was launched in November 2015.

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news-195 Sun, 03 Jan 2016 21:14:00 +0000 1Life: How to build a brand – article in Health Club Management Magazine http://www.wisetiger.co.uk/news/news-article/article/1life-how-to-build-a-brand-article-in-health-club-management-magazine/ January 2016 - Neil King, managing director of 1Life, explains the leisure operator’s root and branch transformation and how the business has been repositioned to ensure future growth in a fast-changing market.

The repositioning of 1Life from the old Leisure Connection brand was completed by Wisetiger in 2013. The old brand was replaced as part of a £11m refinancing of the business, with 1Life branding created to demonstrate the changes to the business, its management and vision.

Neil believes that “1Life is an aspirational brand that puts people – staff, customers and clients – at the heart of the business and encourages everyone to pursue their passions through health and wellbeing, sport and physical activity, as well as learning & the arts.”

In the article in Health Club Management Magazine Neil comments “The biggest challenges in overhauling the company were those of ‘belief’ and reputational change’. At the start of the process, we had a blank sheet of paper on which to re-define the organisation and our new management team knew exactly what features we needed to succeed.”

Wisetiger has been supporting 1Life with their marketing and website since 2013. We led the branding project through brand research, naming and visual identity – and then implemented the brand across the business including marketing, website and membership campaigns.

For more information about our work with 1Life please contact Simon Verrall on 01252 731332 or email simon.verrall@remove-this.wisetiger.co.uk

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news-192 Wed, 16 Dec 2015 06:44:00 +0000 Happy Christmas from the Wisetigers! http://www.wisetiger.co.uk/news/news-article/article/happy-christmas-from-the-wisetigers/ December 2015 - A happy Christmas to all our friends and clients, wishing you all a successful 2016.

We thought you'd like to see our office Christmas Tree here at Wisetiger HQ in Farnborough!

Ok, it's not just ours – we share it with everyone else at the IQ Business Park. Our office is in the Historic Farnborough Aerospace Quarter and the tree stands in an amazing WW1 Airship Hangar. Built in 1911 this amazing frame was home to an Army Air Corps airship.

All of us at Wisetiger would like to send our warmest greetings to our clients, friends and suppliers this Christmas. We reach the end of the year on a high note and would like to wish all of you a very prosperous and successful 2016.

Merry Christmas!

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news-193 Tue, 08 Dec 2015 21:14:00 +0000 Wisetiger launches responsive website for Fox PR http://www.wisetiger.co.uk/news/news-article/article/wisetiger-launches-responsive-website-for-fox-pr/ November 2015 - Wisetiger is delighted to announce the launch of a new responsive website for Fox PR, a leading London-based luxury travel and wellness agency that creates bespoke PR and communications strategies to help luxury brands be seen, be heard and be remembered.

Fox PR needed a new website and marketing materials to meet the expectations of their clients. They wanted their website to showcase the high quality coverage that they get for their clients in publications ranging from Tatler, The Sunday Times and Condé Nast. 

We’ve created a contemporary design style for the website and supporting blog and newsletter, all designed to make the very best use of some of Fox PR’s stunning photography and well-written content. 

Lysbeth Fox from Fox PR is really pleased with the new website – “Guys, it’s amazing. The result is incredible. We love it! THANK YOU!!”

Read the case study here.

And take a look at Fox PR’s new responsive website at: www.foxpr.co.uk

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news-191 Mon, 30 Nov 2015 08:08:00 +0000 Wisetiger launches responsive website for longterm client, London Executive Aviation http://www.wisetiger.co.uk/news/news-article/article/wisetiger-launches-responsive-website-for-longterm-client-london-executive-aviation/ November 2015 - Wisetiger is delighted to announce the launch of a new responsive website for London Executive Aviation (LEA), one of the UK's leading Private Jet Charter, Sales and Aircraft Management businesses.

This latest version of the LEA website is the fourth version that Wisetiger has created, spanning a working relationship with the client that goes back to 2004

The new responsive website provides optimal viewing and data capture across a range of devices, and integrates with a back office booking system to promote and secure sales of ‘empty sectors’. Wisetiger also provides ongoing Content Marketing for LEA including SEO and Social Media which is delivering increased traffic and engagement to the website.

Andy Shaw from Wisetiger said "We're very proud of LEA's website, not least because of the digital marketing best practices involved on and off the site."

Sarah Wightwick from LEA added “We're really pleased with the LEA website. Many of our clients are accessing our website from smartphones and tablets. It's a great update to our marketing activities. Thank you.”

Take a look at LEA’s new responsive website at: www.flylea.com

To find out more about how Wisetiger can help your business move to a responsive website please get in touch. And to find out why responsive websites are so important to your digital marketing strategy read our Blog - Why Mobile in 2015 – Responsive Design.

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news-190 Thu, 01 Oct 2015 12:08:00 +0100 Mobile is the best channel for targeting students http://www.wisetiger.co.uk/news/news-article/article/mobile-is-the-best-channel-for-targeting-students/ October 2015 - Read our latest blog about marketing to the student sector and driving successful engagement on your website. Here at Wisetiger we work with a number of clients in the university student sector including CRM Students, Gradpad, CastleHill and Empiric Student Properties.

Our work in this sector is focussed on increasing engagement and conversion of website visitors into student accommodation bookings. We’ve got a great track record of delivering successful digital marketing to students, so when we saw a survey of how students are using the web on smartphones we decided to share it with you.

Take a look over on our Stripey Blog.

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news-187 Fri, 11 Sep 2015 15:42:00 +0100 Wisetiger appointed by Empiric Student Property to create a new student accommodation website http://www.wisetiger.co.uk/news/news-article/article/wisetiger-appointed-by-empiric-student-property-to-create-a-new-student-accommodation-website/ August 2015 - Wisetiger appointed to create a responsive design student accommodation website with TCAS booking engine integration for student accommodation property investors, Empiric Student Property. Wisetiger is pleased to announce that Empiric Student Property has appointed them to create a new responsive design, student accommodation, website and digital marketing programme for their student accommodation portfolio. 

Empiric Student Property plc invests in modern, premium student accommodation located in prime city centre locations in top university towns and cities. Empiric is listed on the London Stock Exchange and has 33 investment properties and a portfolio of 17 development properties across the UK.

Their new responsive website will integrate with the TCAS Online student accommodation management platform. Wisetiger has worked closely with TCAS for a number of years and has developed a direct website integration module that enables a smooth website customer journey with real-time availability & pricing updates.  The focus of the design & integration is to increase engagement and conversion of online visitors to accommodation bookings. The responsive website design also drives engagement with requests for viewings, enquiries and builds a marketing database of students requiring student accommodation.

Wisetiger already support other organisations in the student accommodation sector including Gradpad, CastleHill and CRM Students.

For more information about Wisetiger’s approach to digital marketing in education and student accommodation please contact us.

To find out why responsive websites are an important part of your digital marketing strategy read our Blog article Why Mobile in 2015 – Responsive Design.

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news-189 Thu, 03 Sep 2015 10:28:00 +0100 Areen Design appoints Wisetiger http://www.wisetiger.co.uk/news/news-article/article/areen-design-appoints-wisetiger/ September 2015 - Wisetiger has been appointed to create new marketing collateral for Areen Design Wisetiger are delighted to announce a new partnership with Areen Design – an international interior design and architectural firm based in London.

Wisetiger won the business in a three-way pitch, and the initial work will be supporting Areen with marketing materials to be used in the Middle East, and will include a printed brochure that will showcase Areen's work and clients in the region.

Simon Verrall, Creative Director said "We’re really looking forward to working with Areen. Driving their brand across different marketing channels, creating a common purpose and a consistent tone of voice will definitely deliver success".

For more information or to find out how Wisetiger can help drive marketing success for your organisation please contact us.

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news-186 Fri, 21 Aug 2015 11:13:00 +0100 Wisetiger launches responsive website for NV Management http://www.wisetiger.co.uk/news/news-article/article/wisetiger-launches-responsive-website-for-nv-management/ August 2015 - Wisetiger launches new website for longterm client, NV Management

Wisetiger is delighted to announce the launch of a new responsive website for NV Management, one of the UK's leading names in providing exceptional actors for the business world, serving a range of prestigious clients including Her Majesty’s Prison Service, Historic Royal Palaces and Rolls Royce. They are an established name in the field of role-play and forum theatre, as well as collaborating with writers, TV and video producers and event management specialists.

Wisetiger has been supporting NV for more than ten years and this latest project sees the existing website upgrade to become responsive. The responsive design website uses the Twitter Bootstrap framework and is managed through WordPress.

The team at NV Management have always loved their digital marketing. Nicci Berry, MD says “We’ve had absolutely gushing compliments about the website and the last instance it secured us the job without even going to tender.”

Take a look at NV's new website at: www.nvmanagement.co.uk

To find out more about how Wisetiger can help your business move to a responsive website please get in touch. And to find out why responsive websites are so important to your digital marketing strategy read our Blog - Why Mobile in 2015 – Responsive Design.

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news-188 Thu, 16 Jul 2015 09:53:00 +0100 ”BiffBatt Championship” Winner! http://www.wisetiger.co.uk/news/news-article/article/biffbatt-championship-winner/ July 2015 - Congratulations to the everyone who competed in the Wisetiger BiffBatt World Championships!

The BiffBatt World Championships were a great success and overshadowed other bat and ball events taking place during the same period in South West London!

While Andy Murray was crashing out of Wimbledon Polina Skrebneva and the team from CRM Students powered on to victory with their BiffBatts! Well done Polina, a bottle of Champagne is on its way to you right now!

Enjoy your Summer.

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news-184 Wed, 01 Jul 2015 11:56:00 +0100 Call Systems Technology launches Discgo Charger http://www.wisetiger.co.uk/news/news-article/article/call-systems-technology-launches-discgo-charger/ July 2015 - Wisetiger supports Call Systems Technology with the launch of the Discgo Charger to the hospitality sector.

Earlier this year we launched the Call Systems responsive design website and the client has been going great guns with it ever since! Their digital marketing is delivering great levels of enquiries and the client is very pleased with what we’ve delivered. 

Today sees the launch of a new product called the Discgo Charger. It’s a portable, mobile phone charger designed for bars, restaurants, hotels and events. It’s the first of its kind in the UK and CST needed some strong content marketing to drive success from day one. 

Here’s how Wisetiger supported the launch of the Discgo Charger: 

  • New product shots, slideshow and links on the home page
  • New landing page designed specifically for the Discgo Charger
  • Press releases, emails and social media drive traffic to the landing page
  • Strong content and calls to action drive engagement 
  • Photo and details of CST’s sales executive generates enquiries 
  • Social feeds for Twitter, Facebook and Instagram go straight into the page
  • Outbound links to the App Store and Google Play 
  • Google Analytics and Goal Tracking on the landing page measure results

Why not take a look at CST’s Discgo Charger landing page.

It’s a great example of how good planning, content and design can come together to make the launch of a new product a success. 

Are you thinking about a new product launch like this one for Call Systems Technology?

Talk to us and we'll help you make your digital marketing successful.  

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news-183 Thu, 25 Jun 2015 12:50:00 +0100 Mobile pushes past Desktop for Ecommerce site traffic http://www.wisetiger.co.uk/news/news-article/article/mobile-pushes-past-desktop-for-ecommerce-site-traffic/ Here's is an interesting story from eMarketer which confirms that the tipping point for commerce websites has now gone over to mobile devices.

Smartphones and Tablets accounted for 53% with Desktop devices at 47%. Interestingly, of the 53% from Mobile devices, Smartphones were 39% and Tablets 14%. You can read the full story about Mobile pushing past Desktop on the eMarketer website.

If you’re interested to find out more about how Wisetiger can help you make your website responsive please get in touch

To find out why responsive websites are so important to your digital marketing strategy read our Blog article Why Mobile in 2015 – Responsive Design.

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news-182 Thu, 11 Jun 2015 10:04:00 +0100 How hotel websites can improve the booking experience http://www.wisetiger.co.uk/news/news-article/article/how-hotel-websites-can-improve-the-booking-experience/ An interesting article at Econsultancy says that “although 72% of people would book directly with hotel sites if the price is right, the user experience on offer is variable”. The article on the Econsultancy Blog throws light on the booking experience on many hotel websites and suggests that as many as 94% of people have abandoned booking online because the website provides a poor booking experience.

The full article provides some insight but the key drivers for successful direct bookings on a hotel website are:

  • Good user experience on the website
  • Good photography and room shots
  • Showing lots of date options during the booking phase
  • Displaying customer reviews
  • Making it work on mobile devices

To find out how Wisetiger has successfully helped hotels increase revenue and drive direct bookings contact us or take a look at the hotels and occupancy marketing pages on our website. 

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news-175 Fri, 05 Jun 2015 18:52:00 +0100 Wisetiger launches responsive website for Call Systems Technology http://www.wisetiger.co.uk/news/news-article/article/wisetiger-launches-responsive-website-for-call-systems-technology/ April 2015 - Wisetiger launches new responsive design website for Call Systems Technology.

Wisetiger is delighted to announce the launch of a new responsive website for Call Systems Technology, the UK’s market leader in wireless on-site communications and alarm monitoring. CST serves a broad range of customers in the hospitality sector ranging from Wagamama, TGI Friday’s, Jamie’s Italian and the Emirates Stadium.

Wisetiger won the CST project in a five-way pitch. Their old website was looking tired but generated good levels of traffic and enquiries. The new website needed some restructuring of the content, a design refresh and to be mobile friendly.

The responsive design website uses the Twitter Bootstrap framework and is managed through a Typo3 Content Management System. Sitting alongside the new website is a WordPress Blog.

Jed Backhouse from CST said: “You guys have been brilliant. We’ve been saying to our senior team that you’ve been fantastic in supporting us during the website population and also making sure that every last issue and change has been seen to. We really appreciate the simplicity and intelligence of Typo3. It seems like a great CMS and I’m looking forward to learning much more about it.”

Visit the new Call Systems Technology website at: www.call-systems.com

To find out more about how Wisetiger can help your business move to a responsive website please get in touch. And to find out why responsive websites are so important to your digital marketing strategy read our Blog article Why Mobile in 2015 – Responsive Design.

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news-181 Tue, 02 Jun 2015 17:34:00 +0100 What is Automated Marketing? http://www.wisetiger.co.uk/news/news-article/article/what-is-automated-marketing/ Automated Marketing is the next big thing though it's actually been around for a while already. This really useful article from Econsultancy explains all about Marketing Automation and why do you need it?

The key benefits to Marketing Automation are:

  • Saving time
  • Efficiency
  • CRM integration
  • Data collection
  • Multi-channel management
  • Consistency
  • Personalisation

Thankfully Automated Marketing is no longer an expensive or complicated process. At Wisetiger we've developed some tools and know-how to help businesses streamline their marketing effort whilst at the same time increasing their marketing engagement.

Talk with us to find out more.

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news-180 Thu, 28 May 2015 09:35:00 +0100 Top 10 most valuable global brands 2015 http://www.wisetiger.co.uk/news/news-article/article/top-10-most-valuable-global-brands-2015/ Apple takes pole position, overtaking Google - whilst Facebook soars thanks to Instagram and WhatsApp acquisitions. Vodafone is top UK brand. The world's top brands have been published in a report from Brandz.

The highest-ranked UK brand was Vodafone in 23rd place, whilst poor old Tesco has now dropped out of the top 100 (it was 66th last year). Five other UK companies made the top 100 list in 2015, with BT at $17.9bn ranking it 58th.

Top 10 most valuable global brands in 2015 are:

1. Apple, $246bn, up 67%

2. Google, $173.6bn, up 9%

3. Microsoft, $115bn, up 28%

4. IBM, $93.9bn, down 13%

5. Visa, $91.9bn, up 16%

6. AT&T, $89.4bn, up 15%

7. Verizon, $86bn, up 36%

8. Coca Cola, $83.8bn, up 4%

9. McDonald’s, $81bn, down 5%

10. Marlboro, $80bn, up 19%

The full report is available from Brandz.

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news-179 Fri, 24 Apr 2015 11:17:00 +0100 Wisetiger launches new responsive design website for Howett Thorpe http://www.wisetiger.co.uk/news/news-article/article/wisetiger-launches-new-responsive-design-website-for-howett-thorpe/ April 2015 - Wisetiger has today launched a new responsive design website for accountancy and financial recruitment specialists, Howett Thorpe.

Howett Thorpe is a leading independent finance and accountancy recruitment specialist who have been established for over 20 years. They offer permanent and temporary recruitment services within Surrey, Hampshire, Berkshire, Middlesex and West Sussex. 

Wisetiger has been working with Howett Thorpe since 2009 developing their website and marketing them to clients and candidates. 

The latest version of the site is a responsive design which focuses on engagement and conversion of both candidates and clients. Current job vacancies are displayed on the website and can be searched by job category, type and location. Candidates can apply online and upload their CV through the site.

Wisetiger also supports Howett Thorpe with SEO services. The site has excellent search engine rankings which are delivering well-targeted traffic and good enquiries through the website. 

To find out why a responsive design website was important to Howett Thorpe and many of our other clients read our Blog article Why Mobile in 2015 – Responsive Design.

Visit the new Howett Thorpe website at www.howett-thorpe.co.uk

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news-176 Fri, 10 Apr 2015 14:44:00 +0100 Smartphone remains a vital part of the travel experience http://www.wisetiger.co.uk/news/news-article/article/smartphone-remains-a-vital-part-of-the-travel-experience/ April 2015 - Google’s Head of Travel Top Accounts tells FTE magazine that the smartphone will remain a vital part of the travel experience.

In a recent interview with publisher ‘Future Travel Experience’ Google’s Head of Travel Top Accounts told the magazine that the smartphone will remain a vital part of the travel experience. 

Smartphones and tablets have created a raft of new opportunities in the hospitality sector because these devices are always with their owners and constantly being used to find information or interact with people’s travel plans.

Last year’s Google Report ‘The 2014 Traveler’s Road to Decision’ showed that the internet is the top source for both leisure and business travel planning with 74% of leisure travellers and 77% of business traveler going online before they go away.

Read the full article on the FTE website or view the Google Travel Report.

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news-174 Thu, 09 Apr 2015 09:37:00 +0100 Wisetiger appointed to create 3rd website for Merchant Taylors’ School http://www.wisetiger.co.uk/news/news-article/article/wisetiger-appointed-to-create-3rd-website-for-merchant-taylors-school/ April 2015 - Wisetiger appointed to create a new responsive design website for Merchant Taylors’ School.

Merchant Taylor’s School has been a Wisetiger client since 2005. Over the last ten years we have planned, designed and delivered various marketing pieces for the school including Open Day materials, school magazines, advertising, branding and email marketing.

The new website will be the third version of the site that Wisetiger will have created for the school.

The objective of the new website will be to maintain existing traffic and enquiries through the site and to refresh the design and structure to make the site mobile friendly. The new site will be built using the Twitter Bootstrap responsive framework and the Typo3 CMS platform.

If you’re interested to find out more about how Wisetiger can help you make your next website responsive please get in touch.

To find out why responsive websites are so important to your digital marketing strategy read our Blog article Why Mobile in 2015 – Responsive Design.

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news-178 Wed, 08 Apr 2015 16:58:00 +0100 Top 5 hotel technology trends http://www.wisetiger.co.uk/news/news-article/article/top-5-hotel-technology-trends/ April 2015 - Hotel Owner magazine’s predictions for technology trends in the hotel sector.

In an interesting article in Hotel Owner, Aditya Sanghi discusses five technology trends that are likely to influence the hotel sector in the next few years.

Key things to watch are:

1. Google set to expand further into the travel space

2. Watch out for the anticipated launch of Amazon Travel

3. Review media websites will play a larger role

4. Mobile will reshape hotel marketing

5. Cloud technology will continue to grow

To read the article in full visit the Hotel Owner website.

For more information about how responsive design is changing the way people browse the web visit the Stripey Blog.

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news-173 Fri, 27 Mar 2015 13:19:00 +0000 “Solar Selfie” Competition Winner http://www.wisetiger.co.uk/news/news-article/article/solar-selfie-competition-winner/ March 2015 - Congratulations to everyone who took part in the Wisetiger “Solar Selfie” Competition last week!

The cloudy skies didn’t dampen your enthusiasm – check out the Solar Selfie Gallery on Facebook!

And the winner is… Polina Skrebneva from CRM Students! Well done Polina, a bottle of Champagne is on its way to you right now!

Don't forget. If you want to increase your visibility take a look at our Digital Maketing Tips for Solar Eclipse Day on our Stripey Blog.

Have a great Easter.

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news-172 Fri, 20 Mar 2015 10:38:00 +0000 The Solar Eclipse http://www.wisetiger.co.uk/news/news-article/article/the-solar-eclipse/ March 2015 - Wisetiger celebrates the Solar Eclipse with ‘Increase your Visibility’ marketing tips and insights.

To celebrate Solar Eclipse Day, Wisetiger has been thinking about ‘increasing your visibility’ – and what this means for digital marketing. 

On the Stripey Blog you’ll find some insight into responsive website design, a smartphone user infographic, 5 digital marketing things to be doing this Spring – and 5 web analytics for stellar customer insight. Remember: if the sun is your target audience, Google Analytics are the glasses to help you see it more clearly! 

On Facebook you’ll see that we’ve sent out 70x pairs of Solar Specs to our clients and Wisetiger friends. Don't forget to post your ‘Solar Selfies’ on Twitter and Facebook with the hashtag #?wisetigereclipse! There’s a bottle of Champagne for the winning photo*.

Join us for the Solar Eclipse on Twitter and Google+.

And remember don't wear Solar Glasses if you're driving or operating heavy machinery!

*By participating in this competition you are agreeing to the competition terms and conditions.

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news-177 Thu, 19 Mar 2015 16:20:00 +0000 UK hotel sector set for impressive growth http://www.wisetiger.co.uk/news/news-article/article/uk-hotel-sector-set-for-impressive-growth/ March 2015 - The UK hotel sector is expected to grow during 2015 and 2016 according to report from PwC.

PwC report suggests growth across the board for UK hotels, underpinned by a resilient economy, buoyant business travel and a knock-on effect from the Rugby World Cup. Modest growth in occupancy should be mirrored in both the Provinces and in London and should be enough to lift occupancies to record levels.

“With occupancies high, we anticipate ADR growth will drive a strong RevPAR resurgence in nominal terms. In real terms we hope we are seeing the beginning of a sustained and bedded-in period of growth in the Provinces – which is very good news.”

For more information and to download the report visit the PwC website.

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news-171 Thu, 05 Mar 2015 14:56:00 +0000 Nyman Libson Paul launch new responsive design website http://www.wisetiger.co.uk/news/news-article/article/nyman-libson-paul-launch-new-responsive-design-website/ March 2015 - Wisetiger launch new responsive design website for Charted Accountants Nyman Libson Paul.

Nyman Libson Paul is the UK’s leading firm of accountants specialising in the film and theatre industry. They represent some of the best and brightest luminaries in the world of entertainment from film and television to theatre, music and sport.

Wisetiger have been supporting Nyman Libson Paul since 2006 and our work for them has included creating their brand, corporate identity, printed brochures and their website. 

Our most recent project is their new responsive design website. Built using the Twitter Bootstrap responsive platform, the website uses a Typo3 Content Management System and incorporates a WordPress blog. As part of the launch process the website was optimised for search engines to generate more traffic to the website, improve engagement and drive enquiries.

You can visit the Nyman Libson Paul responsive design website at www.nlpca.co.uk

If you’re interested to find out more about how Wisetiger can help you make your website responsive please get in touch.

To find out why responsive websites are so important to your digital marketing strategy read our Blog article Why Mobile in 2015 – Responsive Design.

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news-170 Thu, 05 Mar 2015 10:04:00 +0000 CastleHill appoints Wisetiger to create responsive design Student Accommodation website http://www.wisetiger.co.uk/news/news-article/article/castlehill-appoints-wisetiger-to-create-responsive-design-student-accommodation-website/ March 2015 - Wisetiger appointed by CastleHill Capital to create student accommodation website with TCAS integration. Wisetiger is pleased to announce that UK and United Arab Emirate’s based CastleHill Capital has appointed them to create a new responsive design website and digital marketing for their new student accommodation properties. 

CastleHill Group is an existing provider of student recruitment services for over 50 universities and their involvement in student accommodation is part of a £100m sharia-compliant fund. 

The new responsive website will include branding as well as integration with the TCAS Online student accommodation management platform.

Wisetiger already supports other organisations in the student accommodation sector including Gradpad and CRM Students.

For more information about Wisetiger’s approach to digital marketing in the education and student accommodation please contact us.

To find out why responsive websites are an important part of your digital marketing strategy read our Blog article Why Mobile in 2015 – Responsive Design.

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news-167 Fri, 20 Feb 2015 08:20:00 +0000 LEA goes ahead with new branding and responsive design website http://www.wisetiger.co.uk/news/news-article/article/lea-goes-ahead-with-new-branding-and-responsive-design-website/ February 2015 - Wisetiger appointed to create a responsive website for London Executive Aviation.

London Executive Aviation is the largest business plane charter operator in the United Kingdom operating out of six bases around London. In 2014 LEA became part of the Luxaviation Group creating a combined fleet of 90 business aircraft, with particular strengths in the fast-growing large-cabin business jet market.

At the end of 2014 Wisetiger was involved with the rollout of the Luxaviation branding for LEA and have now been appointed to update the website to make it responsive and to reflect the branding that has been adopted from Luxaviation Group. The new website will also see improvements for visitors requiring online quotations, and enhancements to the way ‘empty sectors’ are presented on the site. 

Wisetiger has been providing marketing support for LEA since 2004 including SEO, email marketing, printed brochures and promotional mailers - as well as their existing website.

You can visit LEA’s existing website at www.flylea.com

To find out why LEA and other clients are turning to responsive design read our Blog article Why Mobile in 2015 – Responsive Design.

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news-165 Sat, 14 Feb 2015 14:48:00 +0000 CRM Students launches new responsive design website http://www.wisetiger.co.uk/news/news-article/article/crm-students-launches-new-responsive-design-website/ February 2015 - Wisetiger have today launched a new responsive design website for CRM Students, the largest independent student accommodation provider in the UK.

Wisetiger have been working with CRM Students since 2011 and this is the second version of the occupancy marketing website. The key objective of the site is to convert visitors into online bookings. This has been achieved by integrating a TCAS Booking Engine into the website, taking students from ‘browsing’ to ‘booking’ in one fluid process - increasing bookings and helping CRM fill their accommodation quicker.

The website also captures enquiries from people interested in properties which are either full or not yet available for application. This data capture allows CRM to fully engage with interested students, keeping them informed when properties become available.

Wisetiger has also developed a student guarantor service, partnering with Housing Hand to provide a secure, UK-based guarantor to students, allowing them to pay monthly for their student accommodation.

Speaking after the website went live, Priscilla Clayton, CRM’s Online Marketing Manager said “We really appreciate the hard work your team has put in the past few months from planning to implementation. The new website is such a big step forward and we are truly excited to have this new selling tool to help us to achieve a successful 2015.”

To find out why responsive design is important to CRM and other clients read our Blog article Why Mobile in 2015 – Responsive Design.

Visit the new CRM Students website at www.crm-students.com

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news-168 Wed, 11 Feb 2015 08:58:00 +0000 B2B marketing support for 1Life http://www.wisetiger.co.uk/news/news-article/article/b2b-marketing-support-for-1life/ February 2015 - 1Life rolls out new B2B brand marketing materials produced by Wisetiger.

1Life is one of the UK’s leading providers of outsourced local authority leisure services. The company manages over 50 leisure and arts facilities across the UK including fitness clubs, leisure centres, swimming pools, theatres and arts centres. 

Wisetiger created the customer-facing 1Life brand in 2013 and have continued to support the business with their B2C website and digital marketing, membership campaigns and branding. 

This latest work for 1Life supports their B2B marketing initiatives, helping to position the new 1Life brand with their existing clients and prospects. The remit included a corporate brochure, case studies, presentations and internal communications.

For more information about how Wisetiger have supported 1Life with their B2B and B2C marketing read the Case Study.

Talk to Wisetiger if your business needs support with its B2B marketing.

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news-169 Mon, 09 Feb 2015 09:17:00 +0000 Updated website for Channing http://www.wisetiger.co.uk/news/news-article/article/updated-website-for-channing/ February 2015 - Wisetiger creates update for Channing School website.

Channing is an independent day school for girls aged 4–18 in Highgate, north London. Founded in 1885, Channing is known as a happy and successful school community, with an emphasis on small class sizes and individual achievement.

Working with Reed Brand Communications, Wisetiger improved the existing website to appeal to prospective parents and students, existing parents and pupils - as well as provide an improved admissions process for the school.

Wisetiger has been working with Channing since 2007. In addition to developing the school’s digital marketing our work has also included the school branding and prospectus.

You can visit the new Channing website at www.channing.co.uk

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news-166 Wed, 21 Jan 2015 09:07:00 +0000 Prior’s Field website goes multilingual http://www.wisetiger.co.uk/news/news-article/article/priors-field-website-goes-multilingual/ January 2015 - Wisetiger launches multilingual website update for Prior’s Field School.

Prior’s Field School is a leading girl’s school near Godalming in Surrey. They have been working with Wisetiger on their marketing since 2006 and during the last 9 years have rolled out regular improvements and enhancements to their website and digital marketing. 

Their latest update is the launch of a multilingual version of their school website which has been rolled out over the top of the existing site. The upgrade allows the website to be browsed and viewed in English, Chinese, Arabic and Russian – and reflects the interest that the school receives from international parents and pupils.

From a administrative perspective the website is controlled through a Typo3 CMS framework, with page content for the different languages all managed across the same page structure as the existing site. Using localisation, the website serves up content to www.priorsfield.com for English, .cn for Chinese, .ru for Russian and .sa.com for Arabic. The different domains support the school's search marketing strategy across international markets.

Speaking after the launch of the multilingual website Anne Robinson from Prior's Field said "We're delighted with the launch of its Arabic, Chinese and Russian websites. Being able to manage and update their content in one place via Typo3 is proving a significant benefit".

You can visit the Prior’s Field School website at www.priorsfield.com

Enquire now about how Wisetiger can help you make your website multilingual.

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news-164 Fri, 12 Dec 2014 14:09:00 +0000 1Life appoints Wisetiger to upgrade user engagement and usability of their website http://www.wisetiger.co.uk/news/news-article/article/1life-appoints-wisetiger-to-upgrade-user-engagement-and-usability-of-their-website/ December 2014 - Wisetiger has been appointed by 1Life for an additional project on top of its 'Continuous Improvement' retainer, to upgrade user engagement and usability through a refresh of the website's navigation.

1Life is a leading provider in the supply of outsourced quality leisure, cultural and fitness services. The company manages over 50 leisure and arts facilities across the UK varying from fitness clubs, leisure centres, swimming pools, theatres and arts centres, to arts and sports outreach services and programmes. Working together with its partners, the organisation will inspire a community of people who look after themselves and others through health, the arts, sport, activity and learning - to encourage everyone to make the most of their ‘1Life’.

Enquire now about how Wisetiger can help improve user engagement on your website.

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news-163 Tue, 09 Dec 2014 14:00:00 +0000 CRM Students appoint Wisetiger to improve engagement and data capture http://www.wisetiger.co.uk/news/news-article/article/crm-students-appoint-wisetiger-to-improve-engagement-and-data-capture/ December 2014 - As part of a continuous improvement strategy for CRM Students, who has been a client since 2010, Wisetiger has been engaged to help the student management company improve engagement and data capture.

Wisetiger will be adding a modification to CRM Student's current property management system to capture enquiries from people interested in properties which are not yet available for application. Though this CRM will be able to better engage with interested students, keep them abreast when properties are available and ensure they are capturing their data.

With over 19,000 beds, CRM Students is the largest independent student accommodation company in the UK. The main objective of their website and digital marketing is to convert website visitors into online bookings.


Enquire now about how you can modify your own website to improve engagement.

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news-159 Tue, 25 Nov 2014 10:11:00 +0000 Wisetiger appointed by Greene King, the UK's leading pub retailer and brewer http://www.wisetiger.co.uk/news/news-article/article/wisetiger-appointed-by-greene-king-the-uks-leading-pub-retailer-and-brewer/ November 2014 - Greene King, the UK's leading pub retailer and brewer, has appointed Wisetiger to help improve the brand and its communication with tenants.

Wisetiger will be advising on branding, digital marketing techniques, and updating the content used by the business when communicating with potential and new staff members. 

You can learn more about Greene King at www.greeneking.co.uk.

Contact us to learn more about Wisetiger's branding, digital marketing and content services.

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news-160 Fri, 21 Nov 2014 12:11:00 +0000 TransContainer signs five year contract with Wisetiger http://www.wisetiger.co.uk/news/news-article/article/transcontainer-signs-five-year-contract-with-wisetiger/ November 2014 - TransContainer has renewed its contract with Wisetiger to achieve its ongoing plans over the next five years.


TransContainer is the leading intermodal container transportation company in Russia. The company owns about 50% of the total flatcar fleet in Russia, holds 47% of the rail container transportation market and 24% of the rail-side container terminal handling market in Russia. 


Wisetiger was initially appointed by TransContainer to design and build an investor relations website that would comply with shareholder regulations and best practice. TransContainer has now signed up to a five year contract for Wisetiger to recommend and manage a Continuous Improvement plan to meet the business's objectives.

Visit TransContainer's website at: www.trcont.ru


Contact us today to learn more about Wisetiger's Continuous Improvement packages.

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news-161 Thu, 20 Nov 2014 09:00:00 +0000 Black Friday Offer: get 50% off a Hotel Website and Digital Marketing Healthcheck http://www.wisetiger.co.uk/news/news-article/article/black-friday-offer-get-50-off-a-hotel-website-and-digital-marketing-healthcheck/ November 2014 - BLACK FRIDAY ONLY…. Get 50% off a Hotel Website and Digital Marketing Healthcheck - now only £250

What’s the deal?

Black Friday (28th November) is the day to bag yourself a bargain! 

Here at Wisetiger we've developed a website and digital marketing healthcheck specifically designed for independent hotels. Discover how you could drive occupancy and direct bookings through your website with measurable digital marketing.

Claim your half price digital healthcheck for just £250 (usually £500) and discover where your website is performing well and get expert advice as to how it could be improved.

What do I get?

Using web analytical tools and scoring against more than 60 other key metrics we'll review your existing website and digital marketing to provide you with:

  • An expert review of your website and digital marketing
  • An evaluation of ten key areas of your website performance including:

    • Assessing the design of your website
    • Reviewing your website against your location
    • Evaluating interaction with social media
    • Inspecting your site on mobile and tablet devices
    • Checking to see if search engines send traffic your way
    • Gauging the usability of your website
    • Measuring website speed and performance
    • Appraising content to see if you're getting your message across
    • Reviewing engagement to see what happens when people browse your site
    • Assessing your website to see how well it converts visitors into customers

  • A bespoke healthcheck document rating your website with recommendations
  • A meeting or phone call with a Wisetiger Director who will discuss your business objectives and identify areas for digital marketing improvement

And if you decide work with Wisetiger for your ongoing digital marketing or your hotel website we'll refund the cost of your healthcheck in full against future projects.

How do I claim?

Follow this link and complete the form at the bottom of the page.

Who is Wisetiger?

Wisetiger is an occupancy and membership marketing agency focussed on hospitality and leisure operators. We provide businesses with the tools to increase revenue and drive direct bookings with our specialist web design and digital marketing. Our solutions engage, convert and retain customers within the hospitality sector, including hotels, restaurants and bars. Services include building responsive websites, content marketing, email marketing, brand development, social media and integrated communications plans. 

What is Black Friday?

In the US, the day after Thanksgiving is referred to as Black Friday, and it is the biggest day for shopping as extravagant discounts are applied to thousands of products across various retailers. This year, Black Friday falls on 28 November. It's named Black Friday because it's the day when stores go from the red (debit) into the black (credit). While Thanksgiving and therefore Black Friday are primarily a US-based holiday, thanks to the internet and online shopping, UK companies have joined in the fun!

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news-156 Thu, 06 Nov 2014 17:20:00 +0000 Wisetiger MD joins Twitter and Yelp as expert panelist at ALMR Marketing & Social Media Workshop http://www.wisetiger.co.uk/news/news-article/article/wisetiger-md-joins-twitter-and-yelp-as-expert-panelist-at-almr-marketing-social-media-workshop/ November 2014 - Andy Shaw, Wisetiger MD has been confirmed as a guest panelist for the ALMR (The Association of Licensed Retailers) Marketing and Social Media Workshop on the 11th November.

Andy will be joined by representatives from Twitter, TripAdvisor and Yelp to share their opinions on customer engagement. The workshop will also include an overview of the social media landscape in the hospitality industry, the power of Google +, and how to create and measure targeted marketing promotions.

 

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news-157 Fri, 31 Oct 2014 10:00:00 +0000 No tricks, all treats: Wisetiger's new website http://www.wisetiger.co.uk/news/news-article/article/no-tricks-all-treats-wisetigers-new-website/ October 2014 - Our website has been given a fresh new look, featuring responsive web design, integrated blog and news stories, sector expertise, services and case studies.

We think it's rather lovely, but don't take our word for it, have a good nose around.....

Fancy a new-look website yourself? Want to keep up with responsive web design? Contact us today to find out more...

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news-155 Fri, 24 Oct 2014 11:00:00 +0100 #GettingSocial at The Independent Hotel Show 2014 http://www.wisetiger.co.uk/news/news-article/article/gettingsocial-at-the-independent-hotel-show-2014/ October 2014 - Some of the Wisetigers spent two brilliant days at The Independent Hotel Show this week, exhibiting, speaking, meeting new faces and catching up with some old ones.

The show had a great vibe, some brilliant exhibitors, inspiring panel discussions and fantastic attendance from some of the best and brightest independent hotels around.

Marketing and digital subjects were some of the most well-attended panel discussions over the two days, with the show itself tweeting that there was "standing room only at the #gettingsocial session", which featured our very own Andy Shaw (@AndyShawWT) as one of the panelists.

The discussion was chaired by Mr Piers Brown (@BoHoNews), the CEO of Boutique Hotel Media which publishes the industry leading Boutique Hotel News and Serviced Apartment News websites.

The other panelists who joined Andy, included Philip Newman-Hall (@PNH_Hotelier), the Director/GM of Belmond Le Manoir aux QuatSaisons, whose career has spanned 40 years, working with both private owners and group properties, among them Richard Branson's Virgin Hotels; Karen Fewell (@DigitalBlonde), Managing Director of Digital Blonde, a digital consultancy specialising in hospitality, foodservice and food; and Jill Quick (@jillquick), Marketing Consultant at Quick Marketing, who has headed up the marketing teams of luxury hotel groups and private members clubs and has gained experience working in agency and client side roles in the private, public and non-profit sectors. 

During the session the experts shared their advice on how, when (and when not to) use Twitter, Facebook, Instagram and other social media channels to make a hotel a key part of the conversation. To see the highlights from the discussion click here.

Photos from top left: Andy Shaw, Wisetiger; Piers Brown, Boutique Hotel Media; Karen Fewell, Digital Blonde; Jill Quick, Quick Media; Philip Newman-Hall, Belmond Le Manoir aux QuatSaisons

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news-154 Fri, 24 Oct 2014 10:00:00 +0100 Did you catch the Wisetigers at The Independent Hotel Show? http://www.wisetiger.co.uk/news/news-article/article/did-you-catch-the-wisetigers-at-the-independent-hotel-show/ October 2014 - The Wisetigers were exhibiting at The Independent Hotel Show this week, explaining to independent hoteliers how to drive occupancy through measurable digital marketing and offering free mini digital health reviews. In between meeting lots of new faces, catching up with some old ones and watching some of the fantastic panel discussions at the show, we also cheered on our very own MD, Andy Shaw who was one of the expert panelists in the #GettingSocial debate #proudfaces!

Read more about Andy at the #GettingSocial event here.

Wisetiger is an occupancy and membership marketing agency focussed on hospitality and leisure operators. We provide businesses with the tools to increase revenue and drive direct bookings with our specialist web design and digital marketing. Our solutions engage, convert and retain customers within the hospitality sector, including hotels, restaurants and bars. Services include building responsive websites, content marketing, email marketing, brand development, social media and integrated communications plans.

Couldn't attend the show? Don’t worry, email to enquire about our Wisetiger hotel marketing packages, especially designed for independent hotels.

 

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news-148 Mon, 20 Oct 2014 11:00:00 +0100 Visit stand 288C at The Independent Hotel Show for a free digital marketing review, worth £500 http://www.wisetiger.co.uk/news/news-article/article/visit-stand-288c-at-the-independent-hotel-show-for-a-free-digital-marketing-review-worth-pound500/ October 2014 - Are you attending The Independent Hotel Show this week? Are you interested in discovering how you could drive occupancy through measurable digital marketing? Visit Wisetiger at stand 288C for a free mini digital health review and to learn more about our results-driven hotel packages.

Wisetiger is an occupancy and membership marketing agency focussed on hospitality and leisure operators. We provide businesses with the tools to increase revenue and drive direct bookings with our specialist web design and digital marketing. Our solutions engage, convert and retain customers within the hospitality sector, including hotels, restaurants and bars. Services include building responsive websites, content marketing, email marketing, brand development, social media and integrated communications plans.

Your mini review at The Independent Hotel Show, worth £500, will include half an hour with a Wisetiger Director who will discuss your business objectives and identify the areas for digital improvement. You will then be sent your personalised mini review a few days following the show.

Register to book a free Wisetiger mini healthcheck at The Independent Hotel Show, or visit us at stand 288C.

Can’t attend the show? Don’t worry, email to enquire about our Wisetiger hotel marketing packages.

 

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news-152 Mon, 20 Oct 2014 10:24:00 +0100 Wisetiger unveils new website for Fitnut http://www.wisetiger.co.uk/news/news-article/article/wisetiger-unveils-new-website-for-fitnut/ October 2014 - Wisetiger has launched a brand new website for Fitnut.

Fitnut is the leader in Workplace Wellbeing and one of the largest and most experienced providers in Europe, helping companies to improve performance and reduce absenteeism while pushing up productivity because of greater wellness and energy levels.  

Wisetiger was appointed by Fitnut to refresh their website, incorporating their new logo and branding. The new site features news stories, a clear call to action on the home page, a secure client log-in area and is integrated with Health Manager, an award winning, web based health management software system. Clients are also able to track their wellbeing programmes via the website. 

You can visit the Fitnut website at www.fitnut.co.uk

Enquire now about how Wisetiger can help you refresh your website.

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news-151 Fri, 10 Oct 2014 17:24:00 +0100 October Membership Marketing Campaign for 1Life http://www.wisetiger.co.uk/news/news-article/article/october-membership-marketing-campaign-for-1life/ October 2014 - Throughout October and November, Wisetiger is embarking on two new membership marketing campaigns for 1Life to secure new members for the leisure company.

Offering great membership deals, including free trainers in October, the campaigns are running across all 1Life leisure centres throughout the UK, and include posters, banners and hoardings in and around each centre. This is also supported by a broadcast email campaign and promoted across the company’s website.

1Life is a leading provider in the supply of outsourced quality leisure, cultural and fitness services. The company manages over 50 leisure and arts facilities across the UK varying from fitness clubs, leisure centres, swimming pools, theatres and arts centres, to arts and sports outreach services and programmes. Working together with its partners, the organisation will inspire a community of people who look after themselves and others through health, the arts, sport, activity and learning - to encourage everyone to make the most of their ‘1Life’.

Visit the 1Life website to learn more about this incredible offer.

Enquire now about how Wisetiger can help you build a seasonal marketing campaign to drive sales and membership.

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news-150 Mon, 06 Oct 2014 17:19:00 +0100 What was hot at Leisure Industry Week? http://www.wisetiger.co.uk/news/news-article/article/what-was-hot-at-leisure-industry-week/ October 2014 - Last week our Creative Director, Simon, visited Leisure Industry Week, the UK's leading health and fitness exhibition at the NEC, Birmingham.

One of the key trends that emerged at the exhibition was how technology is revolutionising the fitness industry, though greater engagement with users, better reporting to trainers and coaches, and better membership retention for clubs.

Personal fitness devices and gadgets are increasingly important to individuals, especially wearables, and we’re all looking forwards to how the new generation of watches will change the way people record their health and fitness. The exhibition also showcased bigger pieces of gym kit which can record health data to be reviewed by individuals as well as clubs and trainers. 

Emerging technology, such as smart watches and mobile activity trackers, is creating better engagement, especially with younger generations, and promises to change the way we engage with fitness suppliers and brands in the future.

As well as an opportunity to see the latest products, services and innovations that the market has to offer, Simon also met up with some of Wisetiger's key leisure clients.

Watch this space....

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news-141 Mon, 22 Sep 2014 12:49:00 +0100 Andy Shaw, Wisetiger MD, confirmed as guest panelist at the Independent Hotel Show http://www.wisetiger.co.uk/news/news-article/article/andy-shaw-wisetiger-md-confirmed-as-guest-panelist-at-the-independent-hotel-show/ September 2014 - Wisetiger Managing Director, Andy Shaw, has been confirmed as a guest panelist at The Independent Hotel Show, Olympia West Hall, London (21st - 22nd October).

The discussion about how to use social media to gain a competitive advantage is being chaired by Piers Brown, CEO of Boutique Hotel Media. Andy is joined by fellow panelists Karen Fewell, Managing Director of Digital Blonde, and Philip Newsman-Hall, Director/GM of Belmond Le Manoir aux Quat Saisons. The experts will share their advice on how, when (and when not to), use Twitter, Facebook, Instagram and other social media channels to make your hotel a key part of the conversation.

You can hear the debate on Tuesday 21st October at 11:00 - 11:45 on the Innovation Stage at The Independent Hotel Show.

Wisetiger is also exhibiting at the show at stand 288C - visit us there for a free mini digital health review, worth £500, and learn more about our results-driven hotel packages. Your mini review will include half an hour with Andy Shaw who will discuss your business objectives and identify areas for digital improvement. You will then be sent your personalised review following the show. Register to book a free Wisetiger mini healthcheck at The Independent Hotel Show.

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news-149 Mon, 15 Sep 2014 14:46:00 +0100 Magna Housing Group goes responsive http://www.wisetiger.co.uk/news/news-article/article/magna-housing-group-goes-responsive/ September 2014 - Wisetiger has moved existing client, Magna Housing Group, into new responsive websites.

Magna Housing is a medium-sized, independent group of housing companies which works with local communities to help people meet their housing needs and aspirations.

As part of 'Continuous Improvement' for Magna Housing, Wisetiger has further enhanced their three websites for their users with responsive web design. This is a website design approach which optimises content for easy viewing with minimal page resizing, scrolling and panning, across a wide range of devices from mobile phones and tablets to laptops and PC desktops.

Visit the websites at www.magna.org.uk, www.magnaha.org.uk and www.magnaws.org.uk.

Contact Wisetiger to discover the benefits of going responsive or read our blog on the subject.

 

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news-153 Wed, 10 Sep 2014 13:10:00 +0100 Wisetiger to exhibit at the Independent Hotel Show http://www.wisetiger.co.uk/news/news-article/article/wisetiger-to-exhibit-at-the-independent-hotel-show/ September 2014 - Are you attending The Independent Hotel Show, at Olympia West Hall, London (21st - 22nd October)? Are you interested in discovering how you could drive occupancy through measurable digital marketing? Visit Wisetiger at stand 288C for a free mini digital health review and to learn more about our results-driven hotel packages.

Wisetiger is an occupancy and membership marketing agency focussed on hospitality and leisure operators. We provide businesses with the tools to increase revenue and drive direct bookings with our specialist web design and digital marketing. Our solutions engage, convert and retain customers within the hospitality sector, including hotels, restaurants and bars. Services include building responsive websites, content marketing, email marketing, brand development, social media and integrated communications plans.

Your mini review at The Independent Hotel Show will include half an hour with a Wisetiger Director who will discuss your business objectives and identify the areas for digital improvement. You will then be sent your personalised mini review a few days following the show.

Register to book a free Wisetiger mini healthcheck at The Independent Hotel Show.

Can’t attend The Independent Hotel Show? Don’t worry, email to enquire about our Wisetiger hotel marketing packages.

 

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news-147 Fri, 22 Aug 2014 11:00:00 +0100 Wisetiger designs and produces Annual Report for LITC http://www.wisetiger.co.uk/news/news-article/article/wisetiger-designs-and-produces-annual-report-for-litc/ August 2014 - Wisetiger has designed and produced the latest Annual Report for Leisure in the Community.

Leisure in the Community Ltd is a leisure management organisation, dedicated to supporting and developing sports, leisure and cultural facilities in communities.

Wisetiger was appointed to design a 20 page report to include foreword, company background, update of activity and accounts.

Find out more about Leisure in the Community at www.leisureinthecommunity.co.uk.

Contact Wisetiger for a quote for producing your next Annual Report.

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news-146 Thu, 14 Aug 2014 11:00:00 +0100 Wisetiger improves the booking experience for Allstay http://www.wisetiger.co.uk/news/news-article/article/wisetiger-improves-the-booking-experience-for-allstay/ August 2014 - Wisetiger has made further enhancements to the website for new hotel and apartment booking company, Allstay, to improve customer experience.

Allstay provides business and leisure customers with a wide choice of accommodation both hotels and serviced apartments.

This week sees brand new property pages being added to the site (example) which feature photo galleries, Google maps, rates, reservation forms and even discounts to local restaurants and attractions. The booking experience has also been further improved with a seamless integration with the Avvio booking system to secure more direct bookings for Allstay.

Visit the new websites at www.allstay.co.uk.

Contact Wisetiger to discover how you can further enhance your existing website.

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news-145 Fri, 08 Aug 2014 12:04:00 +0100 CRM Students appoint Wisetiger to develop online booking process http://www.wisetiger.co.uk/news/news-article/article/crm-students-appoint-wisetiger-to-develop-online-booking-process/ July 2014 - As part of a continuous improvement strategy for CRM Students, who has been a client since 2010, Wisetiger has been engaged to help the student management company offer students a guarantor service.


The student management company is partnering with Housing Hand to provide a secure, UK based guarantor to students, allowing them to pay monthly for their student accommodation.


Wisetiger will be integrating the Housing Hand service into CRM Student's own application process on their website. This will make the application process easier for students and will, as a result, increase bookings and help CRM fill their accommodation quicker.


With over 19,000 beds, CRM Students is the largest independent student accommodation company in the UK. The main objective of their website and digital marketing is to convert website visitors into online bookings.


Enquire now about how you can integrate other services into your own website to improve profitability.

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news-144 Sun, 27 Jul 2014 15:25:00 +0100 Wisetiger appointed by Medvivo Group http://www.wisetiger.co.uk/news/news-article/article/wisetiger-appointed-by-medvivo-group/ July 2014 - Medvivo Group Limited has acquired Magna Careline Limited (MCL) from the Magna Housing Group. Medvivo has retained Wisetiger, Magna Careline’s digital agency, for website and digital marketing services.

The acquisition will now see Medvivo’s private and business customer base rise to around 30,000. Users will benefit from Medvivo's clinically-focused telecare service and expertise in promoting the integration of health and social care services.

Andrew Cowie, Medvivo’s Chief Executive said, “We’re delighted to strengthen our offering by acquiring the telecare business from Magna. It represents two best-of-breed organisations coming together to offer customers the highest quality clinically-focused telehealth and telecare services from Medvivo”.

Visit the website at www.medvivo.com

Contact Wisetiger to develop your digital marketing strategy.

 

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news-140 Mon, 14 Jul 2014 10:30:00 +0100 Wisetiger attends AmaZing Venues AmaZing Vision planning day http://www.wisetiger.co.uk/news/news-article/article/wisetiger-attends-amazing-venues-amazing-vision-planning-day/ July 2014 - Last week Wisetiger joined the in-house team and four other of AmaZing Venues marketing agencies to jointly plan the AmaZing Vision of the brand over the coming months.

AmaZing Venues specialises in creating legendary experiences in AmaZing venues throughout the UK, from weddings, parties and corporate events to exclusive use hire and magical themed events.

Owned by entrepreneur Mike Clare (founder of Dreams), the AmaZing Venues properties, which include three historic Sea Forts situated in the Solent, are utterly unique and located in some of the most stunning locations in the UK.

The planning day, hosted by Mike Clare himself, was an excellent strategy meeting between all the company's marketing minds. Watch this space.....

Visit the website at www.amazingvenues.co.uk

Enquire now about how Wisetiger can help you create an AmaZing, integrated website.

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news-125 Fri, 04 Jul 2014 17:31:00 +0100 Wisetiger appointed to enhance the functionality of the 1Life website http://www.wisetiger.co.uk/news/news-article/article/wisetiger-appointed-to-enhance-the-functionality-of-the-1life-website/ June 2014 - Wisetiger has been engaged to further develop the functionality of the 1Life website to enhance user experience.

The new developments will include interactive timetables, interactive online booking systems and online membership and e-commerce. These improvements will allow members to see live availability for classes they wish to attend and to book online.

All of these new website enhancements will improve the user experience for 1Life's members. The developments will integrate with Gladstone MRM, 1Life's booking system, to enable operations staff to update schedules, which in turn will update the website. This also means 1Life is not reliant on the Gladstone standard templates. As a result Wisetiger will be providing a totally unique system for the leisure operator, allowing 1Life to truly differentiate from its competitors. As well as visual improvements, Wisetiger's bespoke integration will also improve the user experience by allowing members to easily and smoothly find classes and book, whilst retaining the brand's own unique look and feel.

1Life is a leading provider in the supply of outsourced quality leisure, cultural and fitness services. The company manages over 50 leisure and arts facilities across the UK varying from fitness clubs, leisure centres, swimming pools, theatres and arts centres, to arts and sports outreach services and programmes. Working together with its partners, the organisation will inspire a community of people who look after themselves and others through health, the arts, sport, activity and learning - to encourage everyone to make the most of their ‘1Life’.

You can visit the 1Life website at www.1life.co.uk.

Enquire now about how Wisetiger can help you integrate with your existing booking system to improve customer engagement.

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news-139 Mon, 23 Jun 2014 10:39:00 +0100 July Membership Marketing Campaign for 1Life http://www.wisetiger.co.uk/news/news-article/article/july-membership-marketing-campaign-for-1life/ June 2014 - Throughout July, Wisetiger is embarking on a membership marketing campaign for 1Life to secure new members for the leisure company.

Offering astonishing discounted membership deals, the campaign is running across all of its leisure centres throughout the UK and includes posters, banners and hoardings in and around each centre. This is also supported by a broadcast email campaign and promoted across the company’s website.

As well as driving new adult membership, the campaign is also aiming to encourage more children to take part in activities over the Summer Holidays.

1Life is a leading provider in the supply of outsourced quality leisure, cultural and fitness services. The company manages over 50 leisure and arts facilities across the UK varying from fitness clubs, leisure centres, swimming pools, theatres and arts centres, to arts and sports outreach services and programmes. Working together with its partners, the organisation will inspire a community of people who look after themselves and others through health, the arts, sport, activity and learning - to encourage everyone to make the most of their ‘1Life’.

Visit the 1Life website to learn more about this incredible offer.

Enquire now about how Wisetiger can help you build a seasonal marketing campaign to drive sales and membership.

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news-119 Fri, 20 Jun 2014 10:27:00 +0100 Wisetiger engaged for further website development for new booking site, Allstay http://www.wisetiger.co.uk/news/news-article/article/wisetiger-engaged-for-further-website-development-for-new-booking-site-allstay/ June 2014 - Following the successful website launch earlier this month for brand new hotel and apartment booking company, Allstay, Wisetiger has been appointed to further enhance the functionality of the site for its users.

Allstay provides business and leisure customers with a wide choice of accommodation including both hotels and serviced apartments.

The new website has been responsively designed so users can view content on any device and the information will be tailored for the device they are viewing it on. Wisetiger's new project is to create a property database to be integrated with the website to promote the properties that Allstay manages.

Visit the website at www.allstay.co.uk.

Contact Wisetiger to discover why you should be considering a responsive website.

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news-135 Mon, 16 Jun 2014 10:31:00 +0100 Wisetiger appointed to create responsive websites for Magna Housing Group http://www.wisetiger.co.uk/news/news-article/article/wisetiger-appointed-to-create-responsive-websites-for-magna-housing-group/ June 2014 - Following the recent successful refresh of Magna Housing Group's websites, the business has appointed Wisetiger to roll out responsive design across all its sites.

Magna Housing is a medium-sized, independent group of housing companies which works with local communities to help people meet their housing needs and aspirations.

The new responsive design will allow users to view content on any device and the information will be optimised and tailored for the device they are viewing it on. The project will be completed by next month.

Visit Magna Housing Group at www.magna.org.uk.

Contact Wisetiger to discover why you should be considering responsive design.

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news-137 Wed, 11 Jun 2014 10:27:00 +0100 Wisetiger launches responsive website for new hotel and apartment booking site http://www.wisetiger.co.uk/news/news-article/article/wisetiger-launches-responsive-website-for-new-hotel-and-apartment-booking-site/ June 2014 - This week saw the launch of the new brand and website for new hotel and apartment booking company, Allstay.

Allstay provides business and leisure customers with a wide choice of accommodation both hotels and serviced apartments.

The new website has been responsively designed so users can view content on any device and the information will be tailored for the device they are viewing it on. Built with an integrated booking system, the site also features search functions, embedded maps, property photo galleries and has Tripadvisor reviews integrated into each listing.

Visit the new websites at www.allstay.co.uk.

Contact Wisetiger to discover how you can integrate a booking system into your existing website or build a responsive website.

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news-136 Thu, 22 May 2014 10:27:00 +0100 Wisetiger unveils three new websites for Magna Housing Group http://www.wisetiger.co.uk/news/news-article/article/wisetiger-unveils-three-new-websites-for-magna-housing-group/ May 2014 - This week saw the launch of a group of three new websites for Magna Housing Group.

Magna Housing is a medium-sized, independent group of housing companies which works with local communities to help people meet their housing needs and aspirations.

As part of 'Continuous Improvement' for Magna Housing, Wisetiger has undertaken research with customer groups and designed the three websites based on that feedback. The websites have been restructured, given a more modern design and improvements have been made to the sites' usability, including 'call to actions' on the home page.

Visit the new websites at www.magnaws.org.uk, www.magnaha.org.uk and www.magnacareline.org.uk.

Contact Wisetiger to discover how you can update, modernise and improve your website.

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news-112 Mon, 05 May 2014 09:00:00 +0100 Success for Wisetiger at Hotelympia http://www.wisetiger.co.uk/news/news-article/article/success-for-wisetiger-at-hotelympia/ May 2014 - Wisetiger, as part of the Buell Group, thoroughly enjoyed exhibiting at Hotelympia, the UK’s largest hospitality exhibition last week.

As well as attending some fascinating master classes, panel debates and discussions focussing on hospitality technology at the Hospace Hub, the Wise Tigers were busy offering a range of hospitality businesses free digital marketing healthchecks.

Wisetiger provides digital marketing strategies and solutions to engage, convert and retain your customers, including responsive websites, content marketing, email marketing, brand development, social media and integrated communications plans.

The team are now working on the personalised mini reviews for everyone who signed up at the show, which identify areas for digital improvement and includes an independent assessment of current digital marketing strategies and assets, a website review, a SEO and content marketing audit, and a review of email marketing and social media presence. The healthcheck takes into account competitors and the marketplace, and based on our understanding of the brand and the objectives of the business, will include recommendations for increasing sales and occupancy.

Missed out? Don’t worry, click here to enquire about a Wisetiger Full Works healthcheck.

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news-127 Thu, 01 May 2014 14:56:00 +0100 Gradpad London website integrated with TCAS http://www.wisetiger.co.uk/news/news-article/article/gradpad-london-website-integrated-with-tcas/ May 2014 - Wisetiger has built a website tool for Gradpad London to integrate their website smoothly with TCAS, the student accommodation management software.  

Gradpad is a sales and marketing website promoting postgraduate student accommodation in three prime locations around London. Wisetiger built their new website last year with young, intelligent and sophisticated students in mind and features interactive maps, videos, photos, floorplans, pricing and facilities.  

The website was specifically designed to generate sales enquiries with ‘book now’ and ‘book a viewing’ functions as well as a ‘LivePerson’ online chat. 

The integration with TCAS takes a student from ‘browser’ to ‘booking’ in one fluid action, improving the website experience and making it even easier to use the site.

Visit Gradpad’s website at: www.gradpadlondon.com

Enquire how Wisetiger can help you integrate better with your existing booking systems.

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news-129 Tue, 22 Apr 2014 09:00:00 +0100 Wisetiger leverages Expedia's popular hotel marketing platform http://www.wisetiger.co.uk/news/news-article/article/wisetiger-leverages-expedias-popular-hotel-marketing-platform/ April 2014 - Wisetiger, digital marketing specialists for the hospitality sector, has been busy integrating Expedia's API (Application Program Interface) with several client websites to help better serve their existing customers and attract new ones.

The award winning, Expedia.co.uk is the largest online travel provider for the UK, serving millions of travellers every year and offering more than 150,000 hotels and over 300 airlines worldwide to choose from. 

Wisetiger provides digital marketing strategies and solutions to engage,convert and retain customers within the hospitality sector, including hotels, restaurants and bars. Services include building responsive websites, content marketing, email marketing, brand development, social media and integrated communications plans. 

Contact Wisetiger today to learn more about leveraging Expedia to improve occupancy.

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news-134 Tue, 15 Apr 2014 09:00:00 +0100 Wisetiger appointed by London-based hotel operator http://www.wisetiger.co.uk/news/news-article/article/wisetiger-appointed-by-london-based-hotel-operator/ April 2014 - Wisetiger appointed by London-based hotel operator

Shhhhhh! Wisetiger has been appointed by a London-based hotel operator to create an exciting new brand and website..... watch this space!

Wisetiger provides digital marketing strategies and solutions to engage, convert and retain customers within the hospitality sector, including hotels, restaurants and bars. Services include building responsive websites, content marketing, email marketing, brand development, social media and integrated communications plans. 

Contact Wisetiger today for your new branding or website design.

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news-111 Fri, 11 Apr 2014 09:00:00 +0100 Latest news from The Buell Group http://www.wisetiger.co.uk/news/news-article/article/latest-news-from-the-buell-group/ April 2014 - Wisetiger joined other Buell Group Associates and Business Partners yesterday for the monthly Board Meeting and Update Meeting at The Royal Automobile Club in Pall Mall last week.

As well as hearing more about the free Buell Advice Clinic at Hotelympia (28th April - 1st May) where Buell Connect will launch (4.30 pm on the 29th of April in the VIP Lounge at Hotelympia), the group also welcomed new Business Partners, HR Executive Coaching, Fox PR, The Touch Agency and Whitebridge Hospitality.

The Buell Group is an unique coalition of independent businesses providing the most comprehensive advisory and service resource for the hospitality and leisure sector through its distinctive grouping of experienced business associates and partners. With over 300 years of expertise between them our advisors are able to offer practical support to hospitality organisations regardless of size or sector.

Click here to register for FREE specialist business advice at Hotelympia.

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news-138 Tue, 01 Apr 2014 12:10:00 +0100 April Membership Marketing Campaign for 1Life http://www.wisetiger.co.uk/news/news-article/article/april-membership-marketing-campaign-for-1life/ April 2014 - Throughout April and May, Wisetiger is embarking on a membership marketing campaign for 1Life to secure new members for the leisure company.

Offering astonishing discounted membership deals, the campaign is running across all of its leisure centres throughout the UK and includes posters, banners and hoardings in and around each centre. This is also supported by a broadcast email campaign and promoted across the company’s website.

1Life is a leading provider in the supply of outsourced quality leisure, cultural and fitness services. The company manages over 50 leisure and arts facilities across the UK varying from fitness clubs, leisure centres, swimming pools, theatres and arts centres, to arts and sports outreach services and programmes. Working together with its partners, the organisation will inspire a community of people who look after themselves and others through health, the arts, sport, activity and learning - to encourage everyone to make the most of their ‘1Life’.

Visit the 1Life website to learn more about this incredible offer.

Enquire now about how Wisetiger can help you build a seasonal marketing campaign to drive sales and membership.

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news-133 Tue, 01 Apr 2014 09:00:00 +0100 Wisetiger appointed by luxury travel specialist Fox PR http://www.wisetiger.co.uk/news/news-article/article/wisetiger-appointed-by-luxury-travel-specialist-fox-pr/ April 2014 - Boutique PR agency specialising in luxury travel, Fox PR, has appointed Wisetiger to design its impressive client list credentials.

Both Wisetiger and Fox PR are part of the Buell Group, the most comprehensive advisory and service resource for the hospitality and leisure sector.  Whatever your connection to the sector, Buell through its distinctive grouping of experienced business associates and partners can help and support you with every aspect of your business lifecycle.

Visit Fox PR's website at www.foxpr.co.uk and the Buell Group at http://www.buellconsult.co.uk.

Enquire now to learn how Wisetiger can help with designing your company literature.

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news-124 Fri, 28 Mar 2014 13:10:00 +0000 Wisetiger appointed by Global Ports for branding project http://www.wisetiger.co.uk/news/news-article/article/wisetiger-appointed-by-global-ports-for-branding-project/ March 2014 - World class port operator, Global Ports, has engaged Wisetiger for the branding of all their ports and terminals. Work on the project starts immediately, watch this space!

Visit Global Port’s website at www.globalports.com.

 

Enquire now to learn how Wisetiger can help with your business’s branding.

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news-122 Mon, 24 Mar 2014 12:21:00 +0000 Leverage Amazon Cloud with the latest TYPO3 content management system http://www.wisetiger.co.uk/news/news-article/article/leverage-amazon-cloud-with-the-latest-typo3-content-management-system/ March 2014 - Wisetiger is currently rolling out the latest version (6.0) of the TYPO3 content management system for many of its clients.  

TYPO3 6.0 sets its focus on being future-proof by significantly modernising its source code, in some cases completely rewriting sections to bring it up to date. With the introduction of the new ‘File Abstraction Layer’ TYPO3 6.0 can store and use files not only from a local webserver, but also from additional locations such as Amazon Cloud.

The new system is ideal for businesses who have very high traffic websites, and several Wisetiger clients have benefitted, including AmaZing Venues who, following a series of high profile TV appearances, have been experiencing a very high volume of traffic to their website.

Contact Wisetiger today to discover more about upgrading to TYPO3 6.0 or the Amazon Cloud.


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news-123 Fri, 21 Mar 2014 12:21:00 +0000 Wisetiger unveils new website for gym operators 3DLeisure http://www.wisetiger.co.uk/news/news-article/article/wisetiger-unveils-new-website-for-gym-operators-3dleisure/ March 2014 - This week saw the launch of the new look website for 3d Leisure featuring a site restructure and modern, fresh, new design.

3d Leisure is a specialist leisure facility management company offering management services to corporate gyms, hotel leisure clubs and spas, private health clubs, school gyms and sport centres.

The website has been designed and structured to improve business development and sales and Wisetiger’s Content Services team have supported the website launch with SEO to ensure the company did not see a drop in visitor numbers following the switch over of sites.

Visit the new website at www.3dleisure.com

Enquire now to discover how Wisetiger can help modernise your website to fit your business needs or to learn more about the importance of SEO.

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news-132 Fri, 14 Mar 2014 09:00:00 +0000 Register for a free mini digital marketing review with Wisetiger at Hotelympia http://www.wisetiger.co.uk/news/news-article/article/register-for-a-free-mini-digital-marketing-review-with-wisetiger-at-hotelympia/

March 2014 - Are you attending Hotelympia, the UK’s largest hospitality exhibition at Excel London (28th April - 1st May)? Are you interested in discovering how you could drive occupancy through measurable digital marketing? Book now for a free mini digital marketing review at the Wisetiger stand.

Wisetiger provides digital marketing strategies and solutions to engage, convert and retain your customers, including responsive websites, content marketing, email marketing, brand development, social media and integrated communications plans.

Your mini review at Hotelympia will include half an hour with a Wisetiger Director who will discuss your business objectives and identify the areas for digital improvement. You will then be sent your personalised mini review a few days following the show.

You can then have the no-obligation option to purchase a Full Works Healthcheck (£1,000) which includes an independent assessment of your current digital marketing strategy and assets, a review of your website and website analytics, a SEO and content marketing audit, and a review of your email marketing and social media presence. The healthcheck will take into account your competitors and the marketplace, and based on our understanding of your brand and the objectives of the business, will include our recommendations for increasing sales and occupancy.

Register to book a free Wisetiger mini healthcheck at Hotelympia.

Can’t attend Hotelympia? Don’t worry, click here to enquire about a Wisetiger Full Works healthcheck.


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news-114 Mon, 10 Mar 2014 09:00:00 +0000 CRM Students appoint Wisetiger to design and build new responsive website http://www.wisetiger.co.uk/news/news-article/article/crm-students-appoint-wisetiger-to-design-and-build-new-responsive-website/

March 2014 - As part of a continuous improvement strategy for CRM Students, who has been a client since 2010, Wisetiger has been engaged to build a responsive website for the student management company.

With over 19,000 beds, CRM Students is the largest independent student accommodation company in the UK. The main objective of their website and digital marketing is to convert website visitors into online bookings.

As part of ongoing improvement to the site and to reflect the rapidly growing mobile market, the site will be built with the tech-savvy student in mind, allowing them to view content on a variety of different devices, to improve the user journey and increase bookings.

The new website will be live in June.

Enquire now to learn more about responsive websites and the importance of mobile in 2014.
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news-120 Fri, 07 Mar 2014 10:00:00 +0000 Magna Housing appoints Wisetiger for website refresh http://www.wisetiger.co.uk/news/news-article/article/magna-housing-appoints-wisetiger-for-website-refresh/ March 2014 - Magna Housing, the property management company, has engaged Wisetiger to modernise its website and update its content management system. The new site will be in keeping with the parent brand’s look and feel (also by Wisetiger) and is part of Wisetiger’s continuous improvement strategy.

Magna provides and manages over 9,000 good quality, affordable homes to rent and buy across the South West of England.

The new website will be live in May.

Enquire now about how Wisetiger can help you refresh your website or content management system.

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news-121 Wed, 05 Mar 2014 09:00:00 +0000 Flippin' marvellous mailers for pancake day http://www.wisetiger.co.uk/news/news-article/article/flippin-marvellous-mailers-for-pancake-day/ March 2014: Were you one of lucky ones to receive one of our Wisetiger Pancake kits yesterday? Complete with sugar, lemons and Wisetiger's secret pancake recipe, and packed full of useful statistics, infographics and marketing priorities for 2014, the kits ensured a sweet surprise for our clients.

If you missed out, don't fret, have a look at our Facebook page to see the kits before they left Wisetiger HQ, and head over to www.wisetiger.co.uk/continuous-improvement to read the full content.

Here's a taster below:

5 things to do this Spring:

1. Check analytics for your volume of mobile visitors

2. If you don't have a responsive mobile site, double or treble the mobile visitor number to see what you could be getting

3. Make sure your Email Marketing is shareable on Social Media

4. Keep creating more relevant content, as content is 'King'

5. Integrate your website to your operations systems for better Customer Experience

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news-130 Mon, 10 Feb 2014 09:00:00 +0000 Wisetiger increases membership for 1Life through January marketing campaign http://www.wisetiger.co.uk/news/news-article/article/wisetiger-increases-membership-for-1life-through-january-marketing-campaign/ February 2014 - Following the brand launch of 1Life last December, the organisation embarked on a January marketing campaign to increase membership at a key time of year for the industry.

1Life is a leading provider in the supply of outsourced quality leisure, cultural and fitness services. The company manages over 50 leisure and arts facilities across the UK varying from fitness clubs, leisure centres, swimming pools, theatres and arts centres, to arts and sports outreach services and programmes. Working together with its partners, the organisation will inspire a community of people who look after themselves and others through health, the arts, sport, activity and learning - to encourage everyone to make the most of their ‘1Life’.

Throughout January, a series of marketing activities worked in tandem, including leaflets, posters, advertising, banners, email marketing, website, social media and point of sale. The activity increased the numbers of registered users by 12.5% in one month and met all the organisation's sales targets.

View the 1Life website at www.1-life.co.uk.

 Enquire now about how Wisetiger can help you build a seasonal marketing campaign to drive sales and membership.

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news-131 Fri, 10 Jan 2014 09:00:00 +0000 Wisetiger launches a pioneering system integration with TCAS http://www.wisetiger.co.uk/news/news-article/article/wisetiger-launches-a-pioneering-system-integration-with-tcas/ January 2014 - A website ‘tool’ has been created to integrate with TCAS, the student accommodation management software.  The bespoke system has been built especially for student management company, CRM Students.

Last year Wisetiger was appointed to build the CRM Students website, designed specifically to generate sales enquiries. Now, by seamlessly integrating the site with TCAS, students can now easily apply and book accommodation online which has delivered an impressive uplift in conversion rates and sales.  Previously visitors to the site had to login to a standalone system, which required them to look for the room they wanted again.  The integration takes a student from ‘browser’ to ‘booker’ in one fluid action, improving the website experience and the impression it creates of CRM Students

Visit CRM Students website at: www.crm-students.com

Enquire now about how Wisetiger can help you integrate better with your existing booking systems.

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news-126 Sun, 15 Dec 2013 14:33:00 +0000 Wisetiger unveils a new online publication for MPI Group http://www.wisetiger.co.uk/news/news-article/article/wisetiger-unveils-a-new-online-publication-for-mpi-group/

December 2013 - Wisetiger has designed and built the first online publication for Drydock Magazine, the world's leading magazine for ship repair, maintenance and conversion.

The magazine is hosted within the website of its parent company, The MPI Group, which is a publishing, training and marketing company that has been involved in the marine industry since 1981. Wisetiger was briefed to create a magazine-style, online publication that would deliver enhanced content to Drydock’s readers and increase subscriber numbers and advertisers.

The website is fully configurable, allowing the magazine’s editors to add news stories, advertisements, images and unlimited videos, as well as the ability to easily change the layout to best suit the editorial content.

Since launch, the publication has enjoyed an impressive uplift in the subscribers and advertiser enquiries.

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news-128 Fri, 01 Nov 2013 09:00:00 +0000 Wisetiger creates a new consumer brand for Leisure Connection - ‘1Life’ http://www.wisetiger.co.uk/news/news-article/article/wisetiger-creates-a-new-consumer-brand-for-leisure-connection-1life/ November 2013 - Wisetiger unveils a new name and brand identity for Leisure Connection and Harpers Fitness - ‘1Life’.

1Life is a leading provider in the supply of outsourced quality leisure, cultural and fitness services. The company manages over 50 leisure and arts facilities across the UK varying from fitness clubs, leisure centres, swimming pools, theatres and arts centres, to arts and sports outreach services and programmes. Working together with its partners, the organisation will inspire a community of people who look after themselves and others through health, the arts, sport, activity and learning - to encourage everyone to make the most of their ‘1Life’.

With previous perception challenges, Leisure Connection required a radical new look and concept to launch the new-look business in 2014. Wisetiger has been responsible for creating the ‘1Life’ concept from scratch, but it’s more than just a change of name. The new brand will change the shape of the whole business to create an organisation that aims to inspire communities around the UK to look after themselves and to make the most out of life.

‘1Life’ was unveiled for the first time at Leisure Connection’s annual conference at Stoke Mandeville Stadium, and Wisetiger has been responsible for rolling out the the identity across everything from signage and uniforms to marketing materials and brand collateral. Keep your eyes peeled in January 2014 as the new brand is unveiled across all the UK and an exciting new website is unveiled (www.1-life.co.uk).

Enquire now about how Wisetiger can help you change perceptions, create a new brand or refresh your current brand.

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news-110 Mon, 09 Sep 2013 12:15:00 +0100 Everyone Active 'Back to School' Membership Marketing Campaign http://www.wisetiger.co.uk/news/news-article/article/everyone-active-back-to-school-membership-marketing-campaign/ Everyone Active launch their September membership marketing campaign in conjunction with Fit 4 Life and 'Smart Restart'.

Farnborough, Hampshire and London – 09 September 2013 - Wisetiger launches September marketing campaign for Everyone Active.

Everyone Active is one of the UK's leading activity companies, managing more than 70 leisure centres and swimming pools up and down the UK. They promote the benefits of activity not only in their leisure centres, but also at home, in the workplace, and in parks and the countryside. They believe that any activity is better than none!

Wisetiger has been delivering national and regional membership marketing for Everyone Active for more than 4 years across a range of digital channels including websites, email marketing, social media and digital advertising, as well as traditional media including newspaper advertising, poster sites, banners, POS and Royal Mail door drops.

Everyone Active's nationwide September promotion is in partnership with the NHS's Fit 4 Life campaign. The theme is 'Be Smart; restart activity at your Local Leisure Centre' and includes great membership offers as well as an Open Weekend when visitors to Everyone Active's leisure centres can try any activity for just £1.

The campaign has been rolled out across the website, by email and social media, in local newspapers and in advertising and poster sites.

Take a look at Everyone Active's website for more details.

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news-109 Fri, 16 Aug 2013 14:49:00 +0100 Wisetiger launches mobile website for London Executive Aviation http://www.wisetiger.co.uk/news/news-article/article/wisetiger-launches-mobile-website-for-london-executive-aviation/ London Executive Aviation rolls out new 'responsive' mobile website for its on the move clients.

Farnborough, Hampshire – 16 August 2013 - Wisetiger launches new mobile website for London Executive Aviation.

London Executive Aviation is one of Europe’s largest executive aircraft charter operators, flying from six bases around London and serving 5,000 destinations across Europe and The Middle East.

Wisetiger has been delivering marketing support to LEA since 2004 including briefs for brochures and print, email marketing, social media, SEO and their corporate website.

The latest addition to LEA's digital marketing platform is a new mobile version of the website. The mobile site is fully responsive across smartphones and tablets, with different content and calls to action from the desktop version of the website designed with the mobile user in mind. The mobile site also displays a stream of 'Empty Sectors' – where empty flights are marketed to clients and agents.

"We're really pleased with our new mobile website. Many of our clients are accessing our website from smartphones and tablets, and from now on they'll be able to enquire about flights on the go. It's a great addition to our marketing activities."

Sarah Orson, Marketing
London Executive Aviation

To view the mobile site visit www.flylea.com from your smartphone or tablet.

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news-108 Tue, 18 Jun 2013 17:30:00 +0100 Everyone Active launch their latest Membership Marketing Campaign http://www.wisetiger.co.uk/news/news-article/article/everyone-active-launch-their-latest-membership-marketing-campaign/ Everyone Active's latest Membership Marketing drive launches alongside the NHS's 'Get Going This Summer' initiative.

Farnborough, Hampshire – 08 June 2013 - Wisetiger today launched the June 2013 membership marketing campaign for Everyone Active.

The campaign will run alongside the government's Change 4 Life campaign which is being promoted across TV, radio, web and national press. 

The objective for the campaign is to drive fitness membership enquiries into Everyone Active leisure centres in the run-up to Summer. The campaign has been rolled out across a range of media including the Everyone Active website, on Facebook and Twitter, through email marketing channels and with banner advertising on partner websites such as MumsNet. The online campaign is also supported in print – in posters and flyers, advertising hoardings, as well as in Everyone Active’s 78 leisure centres across the UK.

There's even a massive Open Weekend at the Everyone Active centres on 27th-28th July. View the marketing campaign on Everyone Active's website.

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news-107 Wed, 10 Apr 2013 14:23:00 +0100 Wisetiger rolls out updates to Transcontainer website http://www.wisetiger.co.uk/news/news-article/article/wisetiger-rolls-out-updates-to-transcontainer-website/ Transcontainer's website has been updated to further improve their digital marketing presence.

Farnborough, Hampshire – 10 April 2013 -

Wisetiger has today rolled out a number of improvements and initiatives to the Transcontainer website to improve the way the website is managed and to further improve the experience for visitors to the website. The updates include changes to the way online maps and data are managed by the team at Transcontainer, and enhancements to the the way the site is being indexed in English and Russian by Search Engines. 

Transcontainer is Russia's main container transport and integrated logistics company, accounting for more than half of the conatiner transport sector in Russia. Transcontainer owns 60,000 shipping containers and a network of container terminals. The company is listed on the London Stock Exchange.

Wisetiger were appointed to create Transcontainer's investor relations website in 2011 and have continued to support the company on an ongoing basis.

The website can be visited at www.trcont.ru

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news-106 Wed, 03 Apr 2013 17:14:00 +0100 Wisetiger launch April Membership Marketing Campaign for Everyone Active http://www.wisetiger.co.uk/news/news-article/article/wisetiger-launch-april-membership-marketing-campaign-for-everyone-active/ Wisetiger launch the latest membership marketing campaign for Everyone Active across a range of media from website to print and advertising.

Farnborough, Hampshire – 03 April 2013 - Wisetiger today launched the April 2013 membership marketing campaign for Everyone Active.

The promotion will drive fitness membership enquiries into Everyone Active leisure centres during April and May. The campaign has been rolled out across a range of media including the Everyone Active website, on Facebook and Twitter, through email marketing channels and with banner advertising on partner websites such as MumsNet. The online campaign is also supported in print – in posters and flyers, advertising hoardings, as well as in Everyone Active’s 78 leisure centres across the UK.

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news-105 Fri, 22 Mar 2013 11:22:00 +0000 2013 Budget Report added to Nyman Libson Paul website http://www.wisetiger.co.uk/news/news-article/article/2013-budget-report-added-to-nyman-libson-paul-website/ Hot on the heels of the Chancellor, the 2013 Budget Report is now live on Nyman Libson Paul's website.

Farnborough, Hampshire – 22nd March 2013

Nyman Libson Paul are chartered accountants renowned for their expertise in the entertainment industry, a wide spectrum of business sectors and with private clients. Wisetiger has been working with Nyman Libson Paul since 2006 providing marketing services across digital channels including the website, email marketing and content services – and in print including branding, printed literature and advertising.

This week we've supported Nyman Libson Paul with their publication of the 2013 Budget Report which is now available on the website and in printed formats. 

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news-104 Fri, 15 Mar 2013 17:11:00 +0000 Wisetiger launch new Donations website for Prior's Field School http://www.wisetiger.co.uk/news/news-article/article/wisetiger-launch-new-donations-website-for-priors-field-school/ New microsite for Prior's Field School creates a focus for charitable donations to the school Foundation.

Farnborough, Hampshire – 15th March 2013

Prior's Field School is an Independent Boarding and Day School for Girls aged 11–18. Wisetiger has been working with the school since 2009 to provide website and digital marketing support.

The donations website has been delivered to promote and support the work of the Prior's Field Foundation. The Foundation provides bursaries for girls who would not otherwise benefit from an independent school education as well as providing state of the art facilities at the school.

Online donations are made through"Charity Checkout" which has been integrated into the website to provide secure transactions and to allow Gift Aid to be reclaimed.

Visit the Prior's Field Foundation website.

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news-103 Thu, 14 Mar 2013 12:50:00 +0000 Wisetiger launch new digital marketing campaign for Clarenco http://www.wisetiger.co.uk/news/news-article/article/wisetiger-launch-new-digital-marketing-campaign-for-clarenco/ Wisetiger were recently appointed to produce and manage Clarenco's ongoing digital marketing campaigns – the first campaign "Treat yourself this Easter" being broadcast today.

Farnborough, Hampshire – 14th March 2013

Clarenco's collection of iconic properties are set in some of the most stunning and spectacular locations in the UK – offering world class service and accommodation, sumptuous surroundings and fine dining.

Each of the Clarenco venues offers something completely unique and unusual ranging from Scottish castles, a world famous sea fort, a magnificent monastery and a Loire-Valley inspired Chateau.

Wisetiger were appointed to create and manage Clarenco's ongoing digital marketing following the successful launch of Clarenco's individual property websites. The ongoing marketing is focussed on delivering news and information about upcoming events throughout the year. The objective is to engage with the target audience and to generate enquiries and online bookings through the website. 

The first campaign is an email broadcast promoting Easter Events, including afternoon tea with an Easter twist at Stanbrook Abbey, a ‘chocoholics dream’ overnight stay at Plas Rhianfa and a 3 day house party at Ackergill Tower. Email marketing is being broadcast to 200,000 people with full reporting and analysis of the campaign being delivered back to the client.  

For more information about Clarenco's property portfolio visit the Clarenco website.

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news-102 Sat, 09 Mar 2013 07:53:00 +0000 Wisetiger launch new website for Carberry Tower – a Boutique Castle Hotel and Wedding Venue near Edinburgh in Scotland http://www.wisetiger.co.uk/news/news-article/article/wisetiger-launch-new-website-for-carberry-tower-a-boutique-castle-hotel-and-wedding-venue-near-edi/ Carberry Tower's new website is the fourth of six new websites being launched for Clarenco for each of their exclusive property venues.

Farnborough, Hampshire – 9th March 2013 - Carberry Tower is a wonderful castle hotel, set just outside of Edinburgh in the former fishing town of Musselburgh. Set within 35 acres of beautiful grounds, the castle is the perfect venue for weddings, conferences, events, and short family breaks, offering luxurious facilities and stunning accommodation.

Carberry Tower's new website is the fourth of six new websites being launched for Clarenco for each of their exclusive property venues. The new websites have been designed and rolled out to expand on Clarenco's aready impressive online presence, by continuing to set suitably high expectations for their customers, and to supply individually tailored websites for each of their iconic properties.

Wisetiger were appointed to create Clarenco's property websites to showcase the venues, engage with the target audience and to generate enquiries and online bookings from visits to the website. The website will also enable the development of Clarenco's search engine marketing strategy that Wisetiger deliver as part of their support service.

The new website can be visited at www.carberrytower.com

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news-101 Thu, 21 Feb 2013 15:38:00 +0000 Wisetiger to produce ‘high flying’ mobile websites for LEA. http://www.wisetiger.co.uk/news/news-article/article/wisetiger-to-produce-high-flying-mobile-websites-for-lea/ London Executive Aviation has engaged Wisetiger to further their digital marketing presence with smartphone and tablet versions of their website.

Farnham, Surrey: 21st February 2013 – Wisetiger today announced that London Executive Aviation (LEA) had appointed them to design & develop mobile-optimised websites, as an extension to the very successful website that Wisetiger created 2 years ago. 

With the rapid adoption of smartphone browsing and the sudden rise in tablet usage, LEA recognise the importance of engaging their customers, and those travellers looking to find a private air charter operator, across the range of web devices. 

Having been successful in designing and building a ‘desktop’ website for LEA 2 years ago, Wisetiger will provide the new smartphone and tablet versions of the website as an add-on to the desktop website within the same Content Management System. This ensures that the staff at LEA have the ability to update all websites with no further training. Additionally LEA will continue to realise the return on investment made in the CMS two years ago. Wisetiger will also guide LEA in the differences between smartphone, tablet and desktop browsers.

speak to us about how we can optimise your website, stay on-trend and meet consumer demand on 01252 731330.

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news-100 Fri, 15 Feb 2013 12:15:00 +0000 Think Apartments launch their Spring Marketing Campaign http://www.wisetiger.co.uk/news/news-article/article/think-apartments-launch-their-spring-marketing-campaign/ Wisetiger launch another marketing campaign for London based short stay apartment specialists, Think Apartments

Farnborough, Hampshire – 15th February 2013 - Wisetiger today launched another marketing campaign for London based short stay apartment specialists, Think Apartments. Wisetiger has delivered Think's marketing campaign from creative concept through to delivery across the website, email marketing and other sales channels to help drive traffic to the Think Apartments website and generate room bookings.

Guests can book central London apartments from just £79. The perfect venue for an Easter break or break in the capital! For more information visit Think Apartments website at www.think-apartments.com 

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news-99 Fri, 08 Feb 2013 11:13:00 +0000 Wisetiger launch new website for Kinettles Castle – a Boutique Castle Hotel and Wedding Venue near Dundee in Scotland http://www.wisetiger.co.uk/news/news-article/article/wisetiger-launch-new-website-for-kinettles-castle-a-boutique-castle-hotel-and-wedding-venue-near-d/ Kinettles Castle's new website is the third of seven new websites being launched for Clarenco for each of their exclusive property venues.

Farnborough, Hampshire – 8th February 2013 - Kinettles Castle's new website is the third of seven new websites being launched for Clarenco for each of their exclusive property venues. The new websites have been designed and rolled out to expand on Clarenco's aready impressive online presence, by continuing to set suitably high expectations for their customers, and supply individually tailored websites for each of their iconic properties.

Kinnettles Castle is an award winning boutique castle hotel set in the heart of the Angus countryside in the village of Kinnettles, close to Forfar and Dundee. Available for weddings, short breaks, exclusive-use hire or corporate retreats, it's hard to think of an event that would not fit this magnificent castle. 

Wisetiger were appointed to create Clarenco's property websites to showcase the venues, engage with the target audience and to generate enquiries and online bookings from visits to the website. The website will also enable the development of Clarenco's search engine marketing strategy that Wisetiger deliver as part of their support service.

The new website can be visited at www.kinettlescastle.com

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news-98 Fri, 01 Feb 2013 11:13:00 +0000 Wisetiger launch Valentine's Membership Campaign for Everyone Active http://www.wisetiger.co.uk/news/news-article/article/wisetiger-launch-valentines-membership-campaign-for-everyone-active/ Ongoing membership marketing for Everyone Active across a range of media from website to print and advertising.

Farnborough, Hampshire – 1st February 2013 - Wisetiger today launched the February 2013 membership marketing campaign for Everyone Active.

The promotion features 2 months FREE membership – plus partners join for free in the romantic month of February! Perfect for Valentine's day... The campaign has been rolled out across a range of media including the Everyone Active website, on Facebook and Twitter, through email marketing channels and with banner advertising on partner websites such as MumsNet. The online campaign is also supported in print – in posters and flyers, advertising hoardings, as well as in Everyone Active’s 78 leisure centres across the UK.

For details of the February membership campaign view the Everyone Active website.

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news-97 Tue, 29 Jan 2013 17:04:00 +0000 Wisetiger embark on a programme of Continuous Improvement for CRM students http://www.wisetiger.co.uk/news/news-article/article/wisetiger-embark-on-a-programme-of-continuous-improvement-for-crm-students/ Student accommodation management company CRM Students Ltd have continued to work with Wisetiger to drive performance by engaging in a Wisetiger Continuous Improvement programme for the coming 12 months.

Farnborough, Hampshire – 29th January 2013 – Wisetiger today announced that CRM Students Ltd has engaged Wistiger, the digital marketing agency, to drive it’s digital marketing performance with a Continuous Improvement support agreement. 

Stewart Moore, Marketing Director of CRM Students stated, “We’ve been impressed by Wisetiger’s design, launch and management of CRM’s key websites. Our London based student accommodation website - GradpadLondon.com and subsequently our nationwide student accommodation website CRM-students.com.” Wisetiger Launched both websites last year and both have out-performed expectations for visitor engagement and conversion rates. Stewart Moore went on to say, “We’re now in a position to capitalise on the success of our new websites and Wisetiger’s Continuous Improvement programme is the perfect way to do it.”

Andy Shaw, Managing Director at Wisetiger added, “Websites need to evolve and keep abreast of modern digital communication methods. A constant plan of improvement is essential to drive user experience, brand engagement and conversion. Whether it be through improving content management & distribution, social media engagement or a the usability of a website across the desktop, tablet and smartphone range of devices, improvement is essential” 

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news-96 Thu, 10 Jan 2013 16:49:00 +0000 New website for Spitbank Fort http://www.wisetiger.co.uk/news/news-article/article/new-website-for-spitbank-fort/ Wisetiger have launched a new website for Spitbank Fort – one Clarenco’s collection of first class, exclusive luxury venues and hotels throughout the UK.

Farnborough, Hampshire – 10th January 2013 - Spitbank fort’s new website is the second of seven new websites being launched for Clarenco for each of their venues. The new websites will bolster the already impressive Clarenco online presence, by continuing to set suitably high expectations for their customers, and supply individually tailored websites for each of their iconic properties.

Spitbank Fort is the ultimate party destination that can cater for up to 60 guests for a day (and night). Guests can arrive in style from their own private yacht or are picked up for an exclusive boat ride from Gunwharf Quays, The Isle of Wight Spitbaks very own Departure Lounge in Gosport.

Wisetiger were appointed to create a new design & independent website to showcase the venue and further develop Clarenco’s online marketing goals, providing a clear, uncomplicated and refreshing customer journey, by immediately appealing to the target audience and paving the way for simple navigation and bookings. The website will also enable the development of their search engine marketing strategy that Wisetiger deliver as part of their support service.

For further information on Spitbank Fort, visit spitbankfort.com

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news-95 Mon, 24 Dec 2012 09:47:00 +0000 Think Apartments launches January Sales Marketing Campaign http://www.wisetiger.co.uk/news/news-article/article/think-apartments-launches-january-sales-marketing-campaign/ Think Apartments - the London based short stay apartment specialists - have today launched their marketing campaign for January and the new year.

Farnborough, Hampshire – 24th December 2012 - Wisetiger today launched another seasonal marketing campaign – promoting Think Apartments’ January Sales room rates. In addition to other marketing incentives, Wisetiger has delivered the latest campaign from creative concept through to delivery across the website, email marketing and other sales channels to help drive traffic to the Think Apartments website and generate room bookings.

Guests can book Studio Apartments from an incredible £69 per night. The apartments provide a great base for bargain hunters heading to London’s world-famous shopping streets for the January Sales.

For more information about Think Apartments and to view the January Special Offers visit think-apartments.com

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news-93 Tue, 18 Dec 2012 16:50:00 +0000 Clarenco launch AckergillTower.com http://www.wisetiger.co.uk/news/news-article/article/clarenco-launch-ackergilltowercom/ Clarenco - the provider of unique hospitality offerings including castles, forts and other unique properties - expand their digital marketing portfolio with a brand new property website.

Farnborough, Surrey – 18th December 2012 - Wisetiger today launched a new website to showcase and market Ackergill Tower for Clarenco - as part of their ongoing digital marketing support. 

Ackergill Tower, is a 5 star luxury exclusive use venue and hotel located just a stones throw from John o' Groats, at the tip of the Scottish Highlands.  It’s a truly magical venue, accessed from Inverness or the nearby Wick Airport, the castle is a perfect venue for luxury breaks, exclusive use hire, castle weddings, celebrations and corporate retreats. 

Wisetiger were appointed to create a new design & independent website to showcase the venue and further develop Clarenco’s online marketing goals, providing a clear, uncomplicated and refreshing customer journey, by immediately appealing to the target audience and paving the way for simple navigation and bookings. The website will also enable the development of their search engine marketing strategy that Wisetiger deliver as part of their support service.

For further information on Ackergill Tower, visit ackergilltower.com

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news-92 Mon, 17 Dec 2012 16:07:00 +0000 Everyone Active launches Happy Holidays Marketing Campaign http://www.wisetiger.co.uk/news/news-article/article/everyone-active-launches-happy-holidays-marketing-campaign/ Everyone Active’s January membership marketing campaign has gone live today across their website, on social media and in a range of printed formats.

Farnborough, Hampshire – 17th December 2012 - Wisetiger today launched the January 2013 membership marketing campaign for Everyone Active. The new year is the most important time of the marketing year for Everyone Active, when membership enquiries traditional increase as people make their new years’ resolutions to lose weight and get fit!

The marketing campaign is price-based with an exceptional offer of “Join for £1” and is being rolled out across a range of media including the Everyone Active website, on Facebook and Twitter and through email marketing channels. The online campaign is also supported in print – in posters and flyers, advertising hoardings, in regional newspaper advertising and through a Royal Mail door drop to 415,000 households near Everyone Active’s 76 leisure centres.

For more information about Everyone Active and to view their January 2013 Marketing Campaign visit everyoneactive.com

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news-94 Mon, 17 Dec 2012 10:56:00 +0000 Seasons Greetings from Wisetiger http://www.wisetiger.co.uk/news/news-article/article/seasons-greetings-from-wisetiger/ We would like to wish the whole world a wonderful and magical Christmas time With lots of love from all at Wisetiger.

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news-91 Tue, 04 Dec 2012 15:20:00 +0000 Think Apartments launches Happy Holidays Marketing Campaign http://www.wisetiger.co.uk/news/news-article/article/think-apartments-launches-happy-holidays-marketing-campaign/ Following the success of their other recent marketing campaigns, Think Apartments - the London based short stay apartment specialists - have today launched another seasonal offering in the run-up to Christmas.

Farnborough, Hampshire – 4th December 2012 - Wisetiger today launched another seasonal marketing campaign promoting Think Apartments’ pre-Christmas special room rates. In addition to other marketing incentives, Wisetiger has delivered the latest campaign from creative concept through to delivery across the website, email marketing and other distribution channels to help drive traffic to the Think Apartments website and ultimately secure bookings.

Guests can book apartments from Studio Apartments from £89 per night. The apartments provide a great base for Christmas visits to London for shopping in the West End or heading out for the traditional office party.

For more information about Think Apartments and to view the Happy Holidays Special Offers visit the Think Apartments website. 

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news-90 Wed, 28 Nov 2012 18:09:00 +0000 Wisetiger Hosting: Upgrade to client website speeds http://www.wisetiger.co.uk/news/news-article/article/wisetiger-hosting-upgrade-to-client-website-speeds/ Wisetiger, Digital Marketing Agency, upgrade website performance with server upgrade. Every year Wisetiger review the server hardware and infrastructure that provides the backbone of it's hosting services. In November 2013 Wisetiger has significantly increased the speed of it's clients sites by upgrading their server environment to new hardware. 

The hosting platform is an essential element, combined with great design, development & digital marketing services, to provide high performing websites. The server upgrade is rolled out to all client websites as part of their hosting agreement and as part of the ongoing service to deliver a professional digital marketing solution.

Andy Shaw, Wisetiger's CEO, said "The speed of a website is becoming more important to a website's performance for not only visitor experience but also for Search Engines & search engine rankings. The server speed is only one factor of what it takes to deliver a well performing website, but it is an important factor. This upgrade is one of our ways of helping our clients stay ahead of the competition."

If you want to learn more about how site speed impacts website performance you might like to read the following developer pages from Google: PageSpeed tools

To learn more about how we can optimise your business online with strategic website design and digital marketing techniques, please contact the Wisetiger team.

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news-89 Tue, 20 Nov 2012 10:02:00 +0000 Google Engage: Wisetiger to unwrap Box of Tricks http://www.wisetiger.co.uk/news/news-article/article/google-engage-wisetiger-to-unwrap-box-of-tricks/ Wisetiger Digital Marketing Agency selected to attend Google’s second annual event.

Following the successful 2011 launch of ‘Google Engage’- the revolutionary program tailored to help digital agencies and their clients succeed - Wisetiger have again been invited to join a select few to learn more tricks.

Andy Shaw, Wisetiger’s CEO, a champion of Google, will be there and will be tweeting and G+’ing highlights throughout the event of Google’s inspirational ideas for marketing, tools and developments to enable businesses to flourish online.

High on the agenda for presentation by the experts include Best Practices for Mobile, Understanding Social Media, 7 Habits of Successful Agencies, Analytics and Adwords. 

Follow Andy on any one of his online profiles to follow his news and thoughts throughout the day:

To learn more about how we can optimise your business online with strategic website design and online marketing techniques, please contact the Wisetiger team on 01252 731330.

About Wisetiger

Wisetiger is a results driven digital marketing agency; specialist in website design and management using a blend of technical and creative design. Research proves it takes five to eight messages to win over 80% of a company’s audience - so Wisetiger draws on its in-house design, technology and content tools - to create truly integrated and multi-channel communications strategies for their clients. Clients include Gradpad, Clarenco, Think Apartments, Everyone Active, Merchant Taylors’ School, London Executive Aviation, Shepherd’s Bush Housing Group, Magna Housing Group.

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news-88 Fri, 16 Nov 2012 15:47:00 +0000 Howett Thorpe Increase Digital Marketing Investment http://www.wisetiger.co.uk/news/news-article/article/howett-thorpe-increase-digital-marketing-investment/ Individual financial recruitment experts Howett Thorpe have increased their digital marketing investment to maximise online presence for clients with Search Engine Optimisation.

Wisetiger today announced a new direction for their client, moving traditional print directory advertising spend, across to the digital marketing space.

As a result of the global recession, more and more businesses are using Search Engine Optimisation as the main focus of their marketing strategy, seeing a direct increase in ROI. Howett Thorpe’s key focus is to increase search performance for both clients and candidates online, reflecting the downward trend in traditional print advertising, for employers and prospective employees alike.

For more information about Howett Thorpe, and to view job opportunities within the financial sector, please visit their website.

To learn more about how we can help your businesses performance online, with strategic website design and digital marketing techniques, please contact the Wisetiger team on 01252 731330.

About Wisetiger

Wisetiger is a results driven digital marketing agency; specialist in website design and management using a blend of technical and creative design. Research proves it takes five to eight messages to win over 80% of a company’s audience - so Wisetiger draws on its in-house design, technology and content tools - to create truly integrated and multi-channel communications strategies for their clients. Clients include Gradpad, Clarenco, Think Apartments, Everyone Active, Merchant Taylors’ School, London Executive Aviation, Shepherd’s Bush Housing Group, Magna Housing Group.

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news-87 Fri, 16 Nov 2012 15:39:00 +0000 ’tis the Season to be Active http://www.wisetiger.co.uk/news/news-article/article/tis-the-season-to-be-active/ Everyone Active - the UK’s number one activities brand - boosts gym memberships with seasonal promotions.

Wisetiger today announced a brand new marketing initiative across online, outdoor and regional print media for sports experts Everyone Active. 

With unbeatable offers to get Britain moving in the run up to the season of over indulgence, and in support of the summer games legacy, there has never been a better - and more affordable - opportunity to get fit. With 2 months free, plus an additional £40 off, plus the perfect gift of free membership for a friend, Everyone Active are making their leisure centres and sports venues accessible for all budgets.

Wisetiger design, support and continually improve Everyone Active’s website and digital marketing, extending their creatives across more traditional print media and outdoor space.

To learn more about Everyone Active please visit their website 

To learn more about how Wisetiger we can optimise your business online with strategic website design and online marketing techniques, please contact the team on 01252 73133.


About Wisetiger

Wisetiger is a results driven digital marketing agency; specialist in website design and management using a blend of technical and creative design. Research proves it takes five to eight messages to win over 80% of a company’s audience - so Wisetiger draws on its in-house design, technology and content tools - to create truly integrated and multi-channel communications strategies for their clients. Clients include Gradpad, Clarenco, Think Apartments, Everyone Active, Merchant Taylors’ School, London Executive Aviation, Shepherd’s Bush Housing Group, Magna Housing Group.

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news-86 Fri, 16 Nov 2012 15:25:00 +0000 Channing School Launch Capital Challenge http://www.wisetiger.co.uk/news/news-article/article/channing-school-launch-capital-challenge/ Channing - the independent day school for girls aged 4-18yrs, Highgate, London - have launched ‘Capital Challenge’ to raise funds for a new Sports Hall and a Performing Arts Centre.

Wisetiger today announced a new development for their client’s website, in support of Channing School’s drive to raise capital for a new Sports Hall and a Performing Arts Centre. To enable benefactors to make simple, secure payments via the website, Wisetiger have developed an easy to navigate donations section.

The donations section compliments a number of other recent website developments, ultimately improving the user experience, for both parents and pupils alike.

To learn more about Channing School, the Capital Challenge, or to make a donation, please visit the Channing website and look for the ‘Support Us’ call to action on the left hand side.

To learn more about how we can optimise your school’s online reach, with strategic website design and online marketing techniques, please contact the Wisetiger team on 01252 731330

About Wisetiger

Wisetiger is a results driven digital marketing agency; specialist in website design and management using a blend of technical and creative design. Research proves it takes five to eight messages to win over 80% of a company’s audience - so Wisetiger draws on its in-house design, technology and content tools - to create truly integrated and multi-channel communications strategies for their clients. Clients include Gradpad, Clarenco, Think Apartments, Everyone Active, Merchant Taylors’ School, London Executive Aviation, Shepherd’s Bush Housing Group, Magna Housing Group.

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news-56 Fri, 02 Nov 2012 16:07:00 +0000 The Wisetigers have a New Den http://www.wisetiger.co.uk/news/news-article/article/the-wisetigers-have-a-new-den/

From Wednesday 17th October 2012 - The Wisetiger team have been settling into their fabulous new offices in Farnborough:

Wisetiger 
Westmead House
Westmead
Farnborough
Hampshire
GU14 7LP

It's no coincidence that the first letters of the first three lines are WWW. It was meant to be! We would love to welcome all of our clients, partners and friends to come over a see us at some point in the near future. We look forward to seeing you.

For further information about Wisetiger visit www.wisetiger.co.uk 

About Wisetiger

Wisetiger is a results driven digital marketing agency; specialist in website design and management using a blend of technical and creative design. Research proves it takes five to eight messages to win over 80% of a company’s audience - so Wisetiger draws on its in-house design, technology and content tools - to create truly integrated and multi-channel communications strategies for their clients. Clients include Gradpad, Clarenco, Think Apartments, Everyone Active, Merchant Taylors’ School, London Executive Aviation, Shepherd’s Bush Housing Group, Magna Housing Group.

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news-74 Wed, 24 Oct 2012 18:51:00 +0100 Magna Careline website goes live http://www.wisetiger.co.uk/news/news-article/article/magna-careline-website-goes-live/ Magna Housing Group launches Magna Careline - a 24 hour control centre monitoring individuals and businesses using the latest call handling technology.

Farnham, Surrey, 24th October 2012: Magna - the housing group providing and managing good quality affordable homes to rent and buy across the south west of England - expanded their online service recently, by commissioning Wisetiger to create their 4th website.

Magna Careline provides a 24hr service, helping people to remain living independently in their homes and businesses to be reassured their staff and customers are taken care of whatever the time and wherever they are. Wisetiger have been working closely with Magna since 2009, developing their online presence with new web design and digital marketing. The Careline was a natural extension, providing a bright and easy to navigate overview of the services provided, to both personal and business customers.

Visit Magna Careline at: www.magnacareline.org.uk

 

About Wisetiger

Wisetiger is a results driven digital marketing agency; specialist in website design and management using a blend of technical and creative design. Research proves it takes five to eight messages to win over 80% of a company’s audience - so Wisetiger draws on its in-house design, technology and content tools - to create truly integrated and multi-channel communications strategies for their clients. Clients include Gradpad, Clarenco, Think Apartments, Everyone Active, Merchant Taylors’ School, London Executive Aviation, Shepherd’s Bush Housing Group, Magna Housing Group.

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news-81 Mon, 15 Oct 2012 15:57:00 +0100 Think Autumn: Think Apartments http://www.wisetiger.co.uk/news/news-article/article/think-autumn-think-apartments/

Following the success of their ‘Summer of Love’ campaign, Think Apartments - the London based short stay apartment specialists - launch another seasonal offering with their Autumn Specials

Farnham, Surrey: 15th October 2012; Wisetiger today launched another seasonal marketing campaign promoting Think Apartment’s Autumn special offers. In addition to other marketing incentives, Wisetiger built on the success of their ‘Summer of Love’ campaign, from creative concept, distribution and digital marketing in a successful drive to increase Think Apartment website traffic, and ultimately secure bookings.

Customers can book Studio Apartments From £99, American Double Apartments From £159, and 2 Bedroom Apartments From £179, all in prime London locations. 

Existing and prospect customer databases have been contacted using the full digital marketing mix, with simple social media and email marketing tools, developed by Wisetiger. 

For more information about Think Apartments visit http://www.think-apartments.com/ 

For further information about Wisetiger visit www.wisetiger.co.uk 


About Wisetiger

Wisetiger is a results driven digital marketing agency; specialist in website design and management using a blend of technical and creative design. Research proves it takes five to eight messages to win over 80% of a company’s audience - so Wisetiger draws on its in-house design, technology and content tools - to create truly integrated and multi-channel communications strategies for their clients. Clients include Gradpad, Clarenco, Think Apartments, Everyone Active, Merchant Taylors’ School, London Executive Aviation, Shepherd’s Bush Housing Group, Magna Housing Group.

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news-49 Fri, 05 Oct 2012 16:54:00 +0100 CRM Students launch Printworks http://www.wisetiger.co.uk/news/news-article/article/crm-students-launch-printworks/

CRM  Students - the largest independent student accommodation company in the UK - expand their portfolio with a brand new property proposition.

Farnham, Surrey – 5th October 2012 - Wisetiger today launched Printworks online - a brand new and bespoke CRM Students property in Exeter - as part of their ongoing digital marketing support. 

Printworks is a unique student apartment scheme with one goal in mind: to design student living space. Wisetiger were appointed to incorporate the new design into the CRM Students website, launched in August 2012. Wisetiger’s approach is inline with Printworks goals, providing a clear, uncomplicated and refreshing customer journey, by immediately appealing to the target audience and paving the way for simple navigation and bookings. 

For further information on CRM Students Printworks, visit http://www.crm-students.com/crm-rooms/exeter/the-printworks/

For further information about Wisetiger call 01252 731330 or visit www.wisetiger.co.uk 

About Wisetiger

Wisetiger is a results driven digital marketing agency; specialist in website design and management using a blend of technical and creative design. Research proves it takes five to eight messages to win over 80% of a company’s audience - so Wisetiger draws on its in-house design, technology and content tools - to create truly integrated and multi-channel communications strategies for their clients. Clients include Gradpad, Clarenco, Think Apartments, Everyone Active, Merchant Taylors’ School, London Executive Aviation, Shepherd’s Bush Housing Group, Magna Housing Group.

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news-65 Wed, 03 Oct 2012 17:01:00 +0100 Clarenco commission luxury websites for iconic property portfolio. http://www.wisetiger.co.uk/news/news-article/article/clarenco-commission-luxury-websites-for-iconic-property-portfolio/

Clarenco - a collection of first class, exclusive luxury venues and hotels throughout the UK - expand their digital marketing capability with a suite of new websites.

Farnham, Surrey, 3rd October 2012: Wisetiger has been appointed to bolster the already impressive Clarenco online presence, by continuing to set suitably high expectations for their customers, and supply individually tailored websites for each of their iconic properties. 

The high end property portfolio boasts magnificent castles, historic sea forts, a fairytale chateaux and a converted monastery all set against backdrops of spectacular natural beauty. The new websites will be designed to naturally guide the customer to the venue best equipped to suit their individual needs, from exclusive use short breaks with friends to longer holidays with family, weddings, business conferences and functions.

Wisetiger have been successfully working with Clarenco (formerly Amazing Retreats) for several years, and are delighted to be given the opportunity to drive this next exciting online development for the business.

Visit Clarenco’s website at: www.clarenco.com 

For further information about Wisetiger please visit www.wisetiger.co.uk 

About Wisetiger

Wisetiger is a results driven digital marketing agency; specialist in website design and management using a blend of technical and creative design. Research proves it takes five to eight messages to win over 80% of a company’s audience - so Wisetiger draws on its in-house design, technology and content tools - to create truly integrated and multi-channel communications strategies for their clients. Clients include Gradpad, Clarenco, Think Apartments, Everyone Active, Merchant Taylors’ School, London Executive Aviation, Shepherd’s Bush Housing Group, Magna Housing Group.

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news-85 Sun, 02 Sep 2012 10:43:00 +0100 Gradpad goes mobile to meet popular student demand. http://www.wisetiger.co.uk/news/news-article/article/gradpad-goes-mobile-to-meet-popular-student-demand/

Following the successful launch of the gradpadlondon.com earlier this year - a website converting visitors into clients at a rate of 4.8% - Wisetiger have optimised the student site for smart phones.

Farnham, Surrey: 2nd September 2012 – Wisetiger today announced the launch of Gradpad London’s mobile-optimised site, an essential tool in their ongoing communications strategy with postgraduate students.

Nearly 40% of the top 100 UK brands have mobile optimised sites, enjoying increased engagement and 75% more dwell time, with consumers looking at 33% more pages than if the site was not optimised. 

More than 59% of UK consumers own a smartphone and with behaviour and browsing habits continually evolving, coupled with the increase in smartphone penetration, more and more web browsers are accessing the internet through mobile devices. Consumers will increasingly expect the relationship they have developed with your brand through their desktop to carry straight over to their mobile - speak to us about how we can optimise your website, stay on-trend and meet consumer demand on 01252 731330.

For further information about Wisetiger call 01252 731330 or visit www.wisetiger.co.uk 


About Wisetiger

Wisetiger is a results driven digital marketing agency; specialist in website design and management using a blend of technical and creative design. Research proves it takes five to eight messages to win over 80% of a company’s audience - so Wisetiger draws on its in-house design, technology and content tools - to create truly integrated and multi-channel communications strategies for their clients. Clients include Gradpad, Clarenco, Think Apartments, Everyone Active, Merchant Taylors’ School, London Executive Aviation, Shepherd’s Bush Housing Group, Magna Housing Group.

The Company is based at The Old Hop Kiln, Long Garden Walk, Farnham, Surrey GU9 7HX. 

Tel: +44(0)1252 731330, Email: hello@remove-this.wisetiger.co.uk , Web: www.wisetiger.co.uk 

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news-84 Wed, 22 Aug 2012 16:36:00 +0100 Wisetiger launches new website for CRM Students http://www.wisetiger.co.uk/news/news-article/article/wisetiger-launches-new-website-for-crm-students/ Following the successful launch of gradpadlondon.com earlier this year - a website converting visitors into clients at a rate of 4.8% - student management company CRM Students appointed Wisetiger to redesign their main website.

Farnham, Surrey – 22.08.12 - Wisetiger today announced the launch of CRM Students’ new website. With over 11,000 beds, CRM is the largest independent student accommodation company in the UK.

The main objective for this project was to convert visitors into bookings across over 20 sites and 50 properties nationwide, appealing to both UK and overseas students. Wisetiger’s approach provided a clear, uncomplicated and refreshing customer journey, by immediately appealing to the target audience and paving the way for simple navigation and bookings. With the success of GradPad under their belts, Wisetiger was commissioned to provide CRM Students with their new website, complete with Livechat and an integrated booking system.

Visit the new website at www.crm-students.com 

For further information about Wisetiger call 01252 731330 or visit www.wisetiger.co.uk 


About Wisetiger

Wisetiger is a results driven digital marketing agency; specialist in website design and management using a blend of technical and creative design. Research proves it takes five to eight messages to win over 80% of a company’s audience - so Wisetiger draws on its in-house design, technology and content tools - to create truly integrated and multi-channel communications strategies for their clients. Clients include Gradpad, Clarenco, Think Apartments, Everyone Active, Merchant Taylors’ School, London Executive Aviation, Shepherd’s Bush Housing Group, Magna Housing Group.

The Company is based at The Old Hop Kiln, Long Garden Walk, Farnham, Surrey GU9 7HX. 

Tel: +44(0)1252 731330

Email: hello@remove-this.wisetiger.co.uk 

Web: www.wisetiger.co.uk 

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news-83 Wed, 11 Jul 2012 15:05:00 +0100 Magna Housing Group upgrade their CMS http://www.wisetiger.co.uk/news/news-article/article/magna-housing-group-upgrade-their-cms/ Magna Housing Group are upgrading to Wisetiger’s enterprise level Content Management System to enable a flexible approach to site content and marketing campaign management.

Farnham, Surrey – 11.07.2012 – Magna Housing Group have announced that they are adopting Wisetiger’s enterprise CMS in order to give them more control and flexibility over the way they use their web sites for initiatives such as marketing campaigns.

The new system will save the group valuable time and resource with its accessibility and increased upload speed. They will have the tools to run, store, review and modify campaigns, plus integrate with other internet resources such as Google Maps and site search.

Wisetiger’s enterprise level CMS allows the administrator access to manage the content on the website in an extremely flexible way whilst also enabling Wisetiger to develop additional features and functionality at a much lower cost. The CMS features a scheduling tool that allows the administrator to place items in storage, designate their go-live live timing and release date, and then roll back for future reuse. Additionally, if required, draft work-spaces can be used to create campaigns, review and implement changes internally, before publishing them on the live site

David Block, Head of IT at Magna Housing Group commented, “One of the best things I can see about having the new CMS in place is that we will have so much more freedom! Wisetiger have been extremely supportive in helping us become more and more independent in managing our site in a timely fashion.”  

Andy Shaw, Managing Director at Wisetiger added, “We always aim for our clients to attain optimum functionality from the tools we install. Constantly having to rely on the site developer to make changes can take up huge amounts of time so this enterprise level Content Management System is an excellent way of having more control over what is published, how it is modified and when it goes live.”

For further information about Wisetiger call 01252 731330 or visit www.wisetiger.co.uk 

About Wisetiger

Wisetiger is a results driven digital marketing agency; specialist in website design & management using a blend of technical and creative design. Research proves it takes five to eight messages to win over 80% of a company’s audience - so Wisetiger draws on its in-house design, technology and content tools - to create truly integrated and multi-channel communications strategies for their clients. Clients include Gradpad, Clarenco, Think Apartments, Everyone Active, Merchant Taylors’ School, London Executive Aviation, Shepherd’s Bush Housing Group, Magna Housing Group.

The Company is based at The Old Hop Kiln, Long Garden Walk, Farnham, Surrey GU9 7HX. 

Tel: +44(0)1252 731330

Email: hello@remove-this.wisetiger.co.uk 

Web: www.wisetiger.co.uk 

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news-10 Mon, 25 Jun 2012 14:31:00 +0100 Everyone Active launches microsite to coincide with the summer games http://www.wisetiger.co.uk/news/news-article/article/everyone-active-launches-microsite-to-coincide-with-the-summer-games/ Wisetiger drive Summer of Sport for Everyone Active

Farnham, Surrey: 21st June 2012 – Wisetiger today announced the launch of Everyone Active’s ‘Be Active Win Gold’ campaign. Encouraging people to try their hand at a new sport, and supporting five GB athletes who train at leisure centres, Everyone Active are capturing the nations excitement around the Summer of Sport. 

The sponsored athletes are:

  • Mark Hunter (Rowing) 
  • Andy turner (110m Hurdles) 
  • Reiss Beckford (Gymnastics) 
  • Tonia Couch (Diving) 
  • Jess Hunter (Boccia) 

The site profiles each of the athletes plus news, regular updates, training tips and interviews. This feature will give website visitors the opportunity to engage with the athletes and gain a unique insight into their sporting endeavours.

Everyone Active has also devised a loyalty scheme for their members with Gold Member Cards being awarded to individuals who take part in 12 or more activity sessions at Everyone Active leisure centres.  

The microsite also promotes Everyone Active’s support for Disability Sport Events – a charitable organisation that makes it possible for disabled people to participate in sport at every level. Throughout 2012, Everyone Active staff and members, will raise money through events and challenges to enable disabled people to take part in sport.

Visit the ‘Be Active Win Gold' microsite at wingold.everyoneactive.com  

Simon Verrall, Creative Director at Wisetiger explained “One of the brilliant things about the games unfolding on our doorstep is the potential to engage with local communities on a different level. Everyone Active saw it as the perfect opportunity to grasp the public’s enthusiasm and to do something really positive with it. Their programme of activities which ranges from rowing and gymnastics to trampolining hopes to tap into the public’s imagination and encourage people to be active in new and exciting ways.”  

For further information about Wisetiger call 01252 731330 or visit www.wisetiger.co.uk 

About Wisetiger

Wisetiger is a results driven digital marketing agency; specialist in website design and management using a blend of technical and creative design. Research proves it takes five to eight messages to win over 80% of a company’s audience - so Wisetiger draws on its in-house design, technology and content tools - to create truly integrated and multi-channel communications strategies for their clients. Clients include Gradpad, Clarenco, Think Apartments, Everyone Active, Merchant Taylors’ School, London Executive Aviation, Shepherd’s Bush Housing Group, Magna Housing Group.

The Company is based at The Old Hop Kiln, Long Garden Walk, Farnham, Surrey GU9 7HX. 

Tel: +44(0)1252 731330, Email: hello@remove-this.wisetiger.co.uk , Web: www.wisetiger.co.uk 

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news-82 Fri, 25 May 2012 14:54:00 +0100 Wisetiger appointed to design and build new website for CRM Students http://www.wisetiger.co.uk/news/news-article/article/wisetiger-appointed-to-design-and-build-new-website-for-crm-students/ Student accommodation management company CRM Students Ltd have engaged Wisetiger to redesign their website, following the successful launch of gradpadlondon.com earlier this year.

Farnham, Surrey – 25.05.12 – Wisetiger today announced that CRM Students Ltd has commissioned the digital design agency to modernise their main site. The fresh, fully comprehensive new site will offer enhanced visual appeal, engage its target audience, and be easy to manage by the team at CRM. 

Impressed by Wisetiger’s design, launch and management of CRM’s highly successful London based student accommodation website - Gradpad - their key focus is visitor engagement and conversion rates. The new site will engage students on a number of levels by encouraging interaction with its clean, contemporary design and eye-catching visuals.

Andy Shaw, Managing Director at Wisetiger added, “We’re thrilled that Gradpad has been such a success. More than ever, students value interaction, whether through social media or a service providing website. In order to build a relationship with this audience, it is really important to create an environment that makes people feel engaged at all times, a feature we will bring to the new CRM students site.” 

For further information about Wisetiger call 01252 731330 or visit www.wisetiger.co.uk 

About Wisetiger

Wisetiger is a results driven digital marketing agency; specialist in website design and management using a blend of technical and creative design. Research proves it takes five to eight messages to win over 80% of a company’s audience - so Wisetiger draws on its in-house design, technology and content tools - to create truly integrated and multi-channel communications strategies for their clients. Clients include Gradpad, Clarenco, Think Apartments, Everyone Active, Merchant Taylors’ School, London Executive Aviation, Shepherd’s Bush Housing Group, Magna Housing Group.

The Company is based at The Old Hop Kiln, Long Garden Walk, Farnham, Surrey GU9 7HX. 

Tel: +44(0)1252 731330, Email: hello@remove-this.wisetiger.co.uk , Web: www.wisetiger.co.uk 

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news-78 Fri, 06 Apr 2012 10:04:00 +0100 Wisetiger launches Gradpad – a student accommodation website for Imperial College and the London Universities http://www.wisetiger.co.uk/news/news-article/article/wisetiger-launches-gradpad-a-student-accommodation-website-for-imperial-college-and-the-london-uni/ Wisetiger are delighted to announce the launch of a new website called Gradpad. Gradpad is a marketing website for postgrad students studying at Imperial College and London's other top universities. The website's objective is to generate interest from UK and overseas students and to take room bookings and reservations online. 

The website integrates with an online booking engine and payment system, and includes "LivePerson" online chat – which is proving especially popular with overseas visitors to the site. The site includes email marketing, video, social media links, maps and reviews. Planned upgrades to the site already include a mobile version of the site and foreign language editions. Wisetiger are also creating printed marketing materials to work alongside the website.

The website has been a success from the minute it went Live. Katrina Brooks, Project Director at Gradpad  commented "It's been great – we've had an incredible 80 enquiries on day one alone". 

Simon Verrall, Wisetiger's Creative Director described the website as "absolutely fantastic! The website has been planned, designed and built with the client's clear objectives in mind. Working with Gradpad we've produced a website that strategically targets and engages with Gradpad's audience, generates enquiries – and after just one day is already delivering results".

The Gradpad website can be visited at www.gradpadlondon.com

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news-73 Sat, 31 Mar 2012 15:50:00 +0100 New website for Damarel http://www.wisetiger.co.uk/news/news-article/article/new-website-for-damarel/ Wisetiger has today launched a new website for airport software specialists Damarel.

Wisetiger and Damarel have been working together since 2007. The website launched today is the second version of the website which includes a Typo3 Content Management System, a design refresh and a revised content. The objective of the website is to generate enquiries and to position Damarel as leaders in the development of mission critical systems for airport operations worldwide.

Simon Verrall, Creative Director of Wisetiger explained “our client is really pleased with their new website and their feedback has been really positive. The design update of the new website creates a great impression – and behind the scenes the new CMS and updated content will certainly contribute to Damarel’s ongoing success.”

To enjoy Damarel's new website visit www.damarel.com

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news-75 Mon, 26 Mar 2012 20:35:00 +0100 Wisetiger helps launch Plymouth Life Centre http://www.wisetiger.co.uk/news/news-article/article/wisetiger-helps-launch-plymouth-life-centre/ This weekend saw the opening of the Plymouth Life Centre – one of the UK's finest public sector leisure facilities – which is operated on behalf of Plymouth City Council by Everyone Active.

Everyone Active has been working with Wisetiger since 2007; we've provided multi-channel marketing collateral ranging from their highly successful website, printed materials, advertising and seasonal marketing campaigns.

In the run-up to the opening of the Plymouth Life Centre Wisetiger designed and produced an awareness campaign as well as advertising and printed materials for events during the launch weekend for the centre.

Everyone Active's Group Marketing Manager Rachel Shelton described the opening weekend as "amazing" – saying "we had 25,000 people through the doors during Saturday and Sunday".

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news-76 Fri, 16 Mar 2012 20:24:00 +0000 Amazing Retreats website rebrands as Clarenco http://www.wisetiger.co.uk/news/news-article/article/amazing-retreats-website-rebrands-as-clarenco/ Wisetiger is pleased to announce the launch of new website promoting Clarenco's unusual and iconic luxury venues and hotels across the UK. The website markets a range of amazing properties ranging from Scottish Castles to Napoleonic Sea Forts in the Englis Channel.

The new site is a rebranding and update of an existing website that Wisetiger produced for 'Amazing Retreats' in 2010. Amazing Retreats was a division of Clarenco – and has now been fully integrated into the Clarenco brand. In addition to style and brand changes, Wisetiger is also incorporating a new online booking system into the website as well as ongoing search optimisation for the website.

Andy Shaw, Wisetiger's Managing Director commented "Clarenco are really pleased with the update to the website. The transition to the Clarenco branding has been smooth and well-managed and we're delighted to be involved with Clarenco's ongoing marketing activity".

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news-77 Wed, 15 Feb 2012 20:40:00 +0000 Farnham Online – a great example of a website that does things right! http://www.wisetiger.co.uk/news/news-article/article/farnham-online-a-great-example-of-a-website-that-does-things-right/ The Farnham Online website has recently undergone an update and is now one of the best local authority websites we can find!

Not only does the website look good because of the design tweaks and branding updated, it's also brilliant because it does so many things really, really well – including integration with Facebook, Twitter and Flickr, video, polls, news, podcasts and more... The website is easy to navigate and information is quick to find.

Wisetiger has been working with Farnham Town Council since 2007 and the website has been improved continuously. Commenting on the latest version of the website Andy Shaw, Wisetiger Managing Director commented "Farnham Online is a fantastic example of a well-planned website. The Council has definitely achieved it's objective of engaging with a diverse audience – including residents, business and visitors to the town."

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news-72 Wed, 02 Nov 2011 15:31:00 +0000 BLOG: Business Brand Colour Trends for 2012 http://www.wisetiger.co.uk/news/news-article/article/blog-business-brand-colour-trends-for-2012/  

Simon Verrall, Creative Director makes some predictions for corporate colour trends for 2012. Read more at "Stripey" - the Wisetiger blog.

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news-69 Wed, 07 Sep 2011 15:10:00 +0100 New Website for Auto Industry Briefing http://www.wisetiger.co.uk/news/news-article/article/new-website-for-auto-industry-briefing/

Auto Industry Insider has just launched a new subscription-based website designed and built by Wisetiger.

Auto Industry Insider is a reliable, independent source of engineering information driven by technical experts from within the automotive industry. Their website provides knowledge and in-depth research to identify changes in the automotive industry and in particular, their effect on the vehicle repair sector.

The website provides Video Reviews, Technology and Engineering Information, Reports, News and Events and is the leading website for vehicle insurance firms and the crash repair sector. Some content on the website is free to view, but the majority of it is for subscribers only. Website visitors can register and pay online to view the paid-for content.

Wisetiger have designed and built the website using a WordPress content management system and 'Amember' subscription software to manage subscribers and paid-for content on the website.

Simon Verrall, Creative Director at Wisetiger explained “Auto Industry Insider is an exciting new website which is doing all the things that you'd expect from a successful industry-specific website. Engaging video content, great writing, informative news, technical reports and an online community of followers - plus a subscription model that generates revenue from the site. I'm sure Auto Industry Consulting go rom strength to strength.”

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news-71 Wed, 24 Aug 2011 15:52:00 +0100 Wisetiger appointed to market the new Plymouth Life Centre on behalf of Everyone Active and Plymouth City Council http://www.wisetiger.co.uk/news/news-article/article/wisetiger-appointed-to-market-the-new-plymouth-life-centre-on-behalf-of-everyone-active-and-plymouth-city-council/

Everyone Active is the UK's leading operator of leisure centres, operating nearly 80 sites across the UK on behalf of local authorities from Lincolnshire to Devon. Everyone Active has recently been awarded the contract to run Plymouth's leisure facilities, including the new world-class Plymouth Life Centre which is due to open early in 2012.

Wisetiger has been working with Everyone Active since 2007 and in the last four years we've delivered a broad range of marketing collateral including the Everyone Active website, membership promotions, advertising, timetables, print materials, email marketing and social media. Wisetiger has played an active role in recruiting new members for Everyone Active, with numbers of active members continuing to grow on a month-by-month basis. The Everyone Active website attracts more than 1,000,000 visits every month.

The work we will be delivering for the launch of the new Life Centre in Plymouth will include updates to the Everyone Active website, signage, advertising, marketing materials and publicity for the grand opening in January 2012. 

Simon Verrall, Creative Director at Wisetiger explained “This is great opportunity to work with Everyone Active to launch one of the UK's leading leisure centres. Plymouth Life Centre is a stunning development, and we're looking forward to making it successful for Everyone Active and for the residents of Plymouth”.

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news-70 Wed, 20 Jul 2011 15:23:00 +0100 Russia's leading Logistics company TransContainer appoints Wisetiger to design and build their new website http://www.wisetiger.co.uk/news/news-article/article/russias-leading-logistics-company-transcontainer-appoints-wisetiger-to-design-and-build-their-new-website/

TransContainer is the leading container transportation and integrated logistics solutions company in Russia, operating more than 25,000 railcars and nearly 50 rail terminals - as well as an extensive sales network of 150 offices across Russia, Europe and Asia.

TransContainer has appointed Wisetiger to create a comprehensive website to conform with accepted international standards for publicly listed companies, including share price feeds and regulatory news. The website will also provide company information and content for a wide range of audiences from shareholders and investors, customers, suppliers, international media and government. The website will be built using a Content Management System that will allow the site to be updated in both English and Russian.

Our appointment to work with TransContainer is testimony to our good working relationships with other Russian companies, including Globaltrans and Global Ports. Through good planning and project management, Wisetiger are able to deliver excellent results to their international clients and we are currently in discussions to provide online marketing services to a number of other Moscow-based Russian companies.  

Andrew Shaw, Managing Director at Wisetiger explained “We are very much looking forward to working with TransContainer. It's an exciting opportunity to create a very compelling website that will reach out to a broad audience both in Russia and around the world.”

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news-68 Fri, 17 Jun 2011 16:17:00 +0100 Social Media update to Giraffemail http://www.wisetiger.co.uk/news/news-article/article/social-media-update-to-giraffemail/ Integrate Social Media into your email marketing campaigns with our latest update to Giraffemail.

Many companies are using social media to reach their audience. Now you can integrate this with your email marketing campaigns. With integration between your social media and email marketing efforts you can obtain higher results and have your message shared more easily than ever before.

All existing Giraffemail users have had this update rolled out to them automatically as part of our ongoing efforts to keep them up to date with the latest must have techniques and features. Why not join them?

Read our blog (stripey) for a good overview of the power of integrating Email Marketing with Social Media.

Key Features of the Social Media Update:

Real-time social reaction analysis

Watch in real time while subscribers 'share' your campaign on Facebook, 'Like' your campaign and post on Twitter. All data is shown live as it takes place this means that you can quickly follow up with users on social networks immediately.

Easily filter your reports between Twitter & Facebook. You can even export all your social data into a CSV file for further analysis.

Social segmenting

Once you send a campaign you will start to have access to a wealth of 'social reaction' data. In future campaigns you can segment your campaigns based on that data. You could send a campaign to subscribers who shared a specific campaign on Twitter. Or maybe you'd could to send a campaign to subscribers who have 'not liked' any past campaign on Facebook. The data is yours to segment and work with.

Automated social reactions

While social media marketing cannot be automated entirely - you can setup automated social reactions. You could subscribe a subscriber to a new list if they 'Like' a campaign on facebook, send a follow up campaign if they 'Tweet' about a campaign, update subscriber fields when they take a specific social action, and more.

Facebook Like button

All of you emails can easily include a familiar Facebook 'Like' button. All "Likes" are included in your reports and can be used to segment or created automated actions.

Facebook subscription forms

Generate a custom subscription form and integrate it with a Facebook Page. You can even have them redirected back to your page upon subscription.

Social sharing in your emails

Easily add social sharing icons for Facebook, Twitter, Digg, Reddit, StumbleUpon, and more. Clicks are tracked and results from Facebook & Twitter are tracked.

Call us if you'd like to take advantage of the integration of Social Media and Email Marketing with Giraffemail from Wisetiger.

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news-67 Wed, 18 May 2011 16:06:00 +0100 BLOG: what do the changes in the U.K. Privacy and Electronic Communications Regulations 2003 mean to me? http://www.wisetiger.co.uk/news/news-article/article/blog-what-do-the-changes-in-the-uk-privacy-and-electronic-communications-regulations-2003-mean-to-me/ The U.K. Information Commissioner’s Office (ICO) has issued advice to businesses and organisation to help ensure compliance to the new EU privacy directive. This advice is, in effect, a guide to getting compliant. The ICO plan to issue further guidance once the regulations are implemented.

The new rules revise the U.K. Privacy and Electronic Communications Regulations 2003 (PECR) apply to cookies, including flash cookies, as well as other technologies that store or gain access to information on users computer (or devices like iPhones).  From the 26th, websites are required to gain explicit consent to store the cookie on the users computer (or device). Previously websites only needed to explain how and where cookies were to be used in it’s privacy policy and provide an opt-out capability.

For our analysis of what the changes should mean to you please read our U.K. Privacy and Electronic Communications Regulations 2003 post on Stripey our blog full of informed comment, insight and ideas.

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news-66 Tue, 17 May 2011 09:36:00 +0100 Website No.2 for Merchant Taylors' School http://www.wisetiger.co.uk/news/news-article/article/website-no2-for-merchant-taylors-school/ Merchant Taylors' School has just launched a new website designed and built by Wisetiger.

Merchant Taylors' School (MTS) is recognised as an outstanding school by the ISI Report, a copy of which can be downloaded from their website.  Of greatest importance to to the school is that boys grow to be independent and free-thinking members of a diverse community and that, as they progress through the School, they develop: confidence; the essential skills for life after School; and a set of positive and morally secure values that will provide a base from which to meet the challenges of a changing (and often difficult) world..

Wisetiger have designed and built the new website with the latest content management technology and school focused communication strategies. We've incorporated social media strategies and tools to enable parents, prospective parents and pupils to easily share and keep up to date with the latest information from Merchant Taylors'.  Wisetiger have also provided our professional email marketing system, Giraffemail, to enable regular email updates. Watch out for a case study soon but in the meantime check out the new school website.

Andrew Shaw, Managing Director at Wisetiger explained, “This is the second website we've provided to Merchant Taylors' School in the five years we've been supporting them with their marketing and communication design. The techniques implemented in their project and the up to date content management system will enable MTS to talk to their parents, pupils and peers in a modern and socially integrated way, in keeping with their progressiveness as a school.”

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news-64 Sat, 14 May 2011 00:00:00 +0100 Dominic O'Riley running 210 miles to raise money for charity http://www.wisetiger.co.uk/news/news-article/article/dominic-oriley-running-210-miles-to-raise-money-for-charity/ Dominic O’Riley (our chairman) is aiming to run from Liverpool (home of the Beatles as well as his parents), to Richmond (spritiual home of the Stones) in one week..over 200 miles in 7 days.

"I’m doing it for MS (which has affected my family and friends) as well as Kids Task force (www.kidstaskforce.com), a fantastic charity which is helping children in Britain learn how to handle risk and lead a safer life. Kids Task Force are supported by the PFA and they are very kindly supporting me as well." reported, Dominic.

"I’m also donating some of the money to the Hammersmith Academy fund set up by the ITC, and to the Royal Berks Cancer Centre who are treating my Dad magnificently (as well as many others). Everyone has been superb in the past supporting me and so please spread the word..every pound we raise makes it more worthwhile ..and even harder for me to chicken out!"

Once you donate, they’ll send your money directly to the charity and make sure Gift Aid is reclaimed on every eligible donation by a UK taxpayer. So it’s the most efficient way to donate – Raising more, whilst saving time and cutting costs for the charity.

Please donate here. http://www.justgiving.com/thunderrun2

Keep up to date

Dom will be updating everyone on twitter (domoriley) so you can find out what state he’s  in along the way. He will also post an end of day update on our running blog.

Many thanks in advance, Dom. x

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news-62 Thu, 12 May 2011 00:00:00 +0100 Wisetiger Appoints O'Riley as Chairman http://www.wisetiger.co.uk/news/news-article/article/wisetiger-appoints-oriley-as-chairman/ Specialist web design and marketing agency focuses its sights on growth and business improvement. Marketing agency Wisetiger has expanded its executive team with the appointment of senior software and internet services executive Dominic O'Riley as Chairman. Dominic has more than 22 years experience in the software and internet technology sectors, and joins having built business at the executive level for established large corporate businesses and start-ups. The appointment marks a milestone in Wisetiger’s growth strategy.

Managing Director, Andy Shaw explains, “We’ve always delivered great results for clients. Our ability to combine creative thinking, up to date internet technology and a strategic communication toolkit enables us to deliver a best in class service to support our clients’ business objectives.”

“Dominic's appointment is timely to enable us to grow our established capability and mature delivery methodology" continues Shaw. “He really understands how to focus successful teams on moving to the next level in business, and in the chairman role can help us do just that.”

Dominic adds, “I've been keeping my eye on Wisetiger for the last couple of years and have been impressed by their ability to sustain a good market presence in a difficult economic time.”

“Not only that but Wisetiger has grown their position and have strengthened the team to support the growing demand of internet communication design services" continues O'Riley. “I'm joining Wisetiger at the most exciting part of their development.”

According to Wisetiger, successful Internet Communications is influenced by Web Design and Build, SEO and PPC management as well as the frequency and recency of outbound communications driven by online PR, social media outreach, email marketing and targeted communications. The Company’s services provide the professional creation of brands, websites, news, opinion, thought leadership, email marketing, web and social media content as well as high value assets such as planning, strategy, research, customer testimonials and case studies, white papers and ‘how-to’ guides.

During his career in C-level management, Dominic has also worked for Bentley Systems, Enterprise Informatics, newScale and Peregrine Systems.

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news-61 Thu, 05 May 2011 00:00:00 +0100 New Website for Amazing Retreats http://www.wisetiger.co.uk/news/news-article/article/new-website-for-amazing-retreats/ Hospitality business Amazing Retreats has just launched a new website designed and built by Wisetiger. Amazing Retreats is part of the Clarenco group of companies established by Mike Clare, the serial entrepreneur, best known as founder and now President of Dreams plc.

Amazing Retreats pride themselves on providing unforgettable experiences and lasting memories. Each of their exclusive Retreats has Amazing Hosts offering a unique ‘Butler & Maid’ service, providing their customers with a service to care for their every need.

Wisetiger have designed and built the new website with the latest content management technology including a sophisticated venue search. Wisetiger have also incorporated social media integration and a highly developed email marketing system, Giraffemail. Amazing Retreats is equipped with an online marketing capability that will drive online bookings. Watch out for a case study soon but in the meantime check out the new short stay website.

Andrew Shaw, Managing Director at Wisetiger explained, “Amazing Retreats is the second Clarenco company we’ve worked with. The professionalism of the people at Clarenco enables us to be progressive in our support of their business needs. The design & development of this new website is a great success as a project and I’m sure will be a great success in driving the Amazing Retreats business forward.”

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news-60 Thu, 21 Apr 2011 00:00:00 +0100 New Ecommerce Website for Stately Interiors http://www.wisetiger.co.uk/news/news-article/article/new-ecommerce-website-for-stately-interiors/ Retail business Stately Interiors has just launched a new website designed and built by Wisetiger. Stately Interiors is part of the Clarenco group of companies established by Mike Clare, the serial entrepreneur, best known as founder and now President of Dreams plc.

Stately Interiors’ exclusive products are all hand selected by specialist buyers. Products are sourced from small villages, overseas factories, auctions and antique fairs. Stately Interiors source individual products with character for their discerning clients.

Wisetiger have designed and built the new ecommerce website with the latest content management technology including sophisticated product search, filtering and browsing. Along with social media integration and Wisetigers highly developed email marketing system Giraffemail Stately Interiors are equipped with an online marketing capability that will drive online sales whilst supporting the offline showroom visitor to browse before visiting. The website also directly integrates into Statley Interiors accounting system (Sage Accounts) for stock control real-time updates and order processing management to ensure the stock balance between the showroom and website orders are in sync. Watch out for a case study soon but in the meantime check out the new furniture website.

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news-63 Wed, 16 Feb 2011 00:00:00 +0000 Search Engine marketing for Think Apartments http://www.wisetiger.co.uk/news/news-article/article/search-engine-marketing-for-think-apartments/ Think Apartments has engaged Wisetiger to drive website bookings performance with a combined SEO and PPC advertising strategy.

Search Engine Marketing, part of a suite of  'continuous improvement' services from Wisetiger, expands the services being delivered to the already successful Think Apartments who's website achived £1M of online bookings within 10 months of going live.

Andrew Shaw, Managing Director at Wisetiger explained, “We helped Think Apartments realise a return on investment in less that 2 months last year.” He continues "Think apartments brought in new management who's first action was to engage us on helping them develop thier online marketing to continue to drive and boost website bookings whilst reducing the cost per booking."

Are you missing out on new business because search engine marketing is not part of your strategy? Talk to us about search engine Marketing.

Also check out Think Apartments website - they have great short stay and long stay serviced apartments in London

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news-55 Mon, 11 Oct 2010 21:42:00 +0100 Wisetiger Wins Management of hybris’ Social Networking Program http://www.wisetiger.co.uk/news/news-article/article/wisetiger-wins-management-of-hybris-social-networking-program/ Retail e-commerce software provider, hybris engages with Wisetiger’s PR services to enhance its social media presence

Farnham, Surrey – 12th October 2010 – Innovative e-commerce software provider, hybris has joined forces with Wisetiger for issues-based PR and social media outreach across Northern Europe.

Wisetiger will leverage hybris’s success with over 220 companies operating worldwide in retail, such as Adidas, Douglas, Lufthansa, and Toys`R´Us by enhancing the Company’s visibility in both traditional and social media. The campaign will initially focus on Facebook, LinkedIn, Twitter and blogging and will also include a headline-driven research project.

Natalie Sutton, Head of Content Services and PR at Wisetiger says, “Managing reputation across the social media is very much a communications job and should be tightly integrated with all other communications. We will be proactively building on the proven reputation that hybris enjoys for both technical excellence and service delivery; boosting its thought leader status and brand awareness,” she continues. “E-commerce is a very dynamic, exciting and topical subject in the tech sector right now, with online and mobile trading key to economic growth for so many organisations.”

The campaign kicks off in October with Wisetiger’s one-day social media audit and review module. 

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news-54 Wed, 29 Sep 2010 17:25:00 +0100 Wisetiger Further Expands PR and Content Services Team http://www.wisetiger.co.uk/news/news-article/article/wisetiger-further-expands-pr-and-content-services-team/ Wisetiger’s PR and Content Services team expands with a new Account Executive to support its broadening client base

Farnham, Surrey – 1st October 2010 – Wisetiger has hired journalism MA graduate, Hannah Byrne to support its growing number of new clients; including AcroTrend, Continental Coal, Hybris and Setana in the last month alone. Already a keen blogger, Hannah will leverage her experience of social networking tools such as Facebook and Twitter for clients’ campaigns.

Since completing a Masters in Journalism at the University Of The Creative Arts this September, Hannah has successfully worked on a range of projects; devoting her final major project to the development of an industry trade blog. She now finds herself working as part of the Wisetiger team to create coherent web and social networking content for both B2B and B2C clients.

The appointment highlights Wisetiger’s position as a highly developed supplier of truly integrated online and offline communication;  encompassing PR, email marketing, design, search marketing and social media outreach to name but a few disciplines.

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news-53 Thu, 23 Sep 2010 15:35:00 +0100 Wisetiger wins Branding, Website and Content Services Brief for AcroTrend http://www.wisetiger.co.uk/news/news-article/article/wisetiger-wins-branding-website-and-content-services-brief-for-acrotrend/ Technology firm engages PR services and updates logo, corporate identity kit and website to power continued growth Farnham, Surrey – 23rd September 2010 – Specialist customer relationship management (CRM) and business intelligence (BI) consultancy, AcroTrend has hired Wisetiger to update its logo, corporate identity and website. It will also use the Agency’s content and PR services to leverage its successful customer reference stories at organisations such as Bobcat, Cancer Research UK and Glaxo SmithKline (GSK).

AcroTrend, which rivals the ‘big five’ consultancies in terms of reputation and capability, now counts many Fortune 100 corporations in its customer portfolio. The Company’s marketing communications ‘refresh’ is a direct consequence of its rapid growth and will reflect its evolution from third party subcontractor to a direct and trusted supplier of high value consultancy and services.

Andy Shaw, Managing Director at Wisetiger commented, “AcroTrend’s experience with technologies such as Oracle BI, Siebel and Microsoft CRM make it a highly skilled resource for organisations needing actionable data, analytics, reporting, upgrades, business improvement and competitive agility. But, it’s increasingly sophisticated range of tools and services; particularly its rationalisation and consolidation methodologies, coupled with its rapid growth have prompted this positive change.”  

The project kicked-off, with a half-day strategy and messaging workshop earlier this week.

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news-52 Wed, 15 Sep 2010 13:33:00 +0100 New Social Networking Strategy and Website Design for Farnham Town Council http://www.wisetiger.co.uk/news/news-article/article/new-social-networking-strategy-and-website-design-for-farnham-town-council/ Facebook pages, Twitter profile and new website go live for local authority Farnham, Surrey – 15th September 2010 - Wisetiger has successfully developed a range of social networking tools and a new website design for Farnham Town Council. Using Facebook and Twitter the Council's objective is to reach a wider demographic of citizens than is currently reached through more traditional communication channels.

The social networking tools will include dedicated Facebook pages for events such as Music in the Meadows and Picnic in the Park, alongside pages promoting Farnham in Bloom and the Farmers Market.  Defining strategies, policies and procedures, Wise Tiger has launched the Council's new look website, refreshing the site's design and navigation. A Google search facility has been integrated into the home page which allows visitors to find exactly what they are looking for with greater ease.

The initiative supports the Mayor’s mantra for his tenure which is ‘communication.’ Providing clear links between the Council and the local community the website now also features 'quick links' that have been define by the most popular searches, and Flickr, which allows pre-approved citizens to upload and share photos taken at local events. A Twitter presence can also be seen on the site promoting urgent news alerts; a vital tool that updates all followers in a time efficient manner.  

Andrew Shaw, Managing Director at Wisetiger says, “The results gained from integrating social networking tools and a new website into the Council's current formation embraces the Mayor’s move into more modern channels of communication.”  He adds, “Farnham Online was awarded a website Tourism Excellence Award in 2007 and we've built on that success by harnessing the involvement and engagement of its 38,000-strong community.”

Developing the Farnham Town Council website and its social networking tools enhance the modern communication lines between the organization and public; ensuring that the Council reaches a wider demographic of citizen. For more information on Farnham Town Council please visit  www.farnham.gov.uk/ 

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news-36 Fri, 09 Jul 2010 13:55:00 +0100 Integrated Marketing from Wisetiger to Drive Events Programme for PointBeyond http://www.wisetiger.co.uk/news/news-article/article/integrated-marketing-from-wisetiger-to-drive-events-programme-for-pointbeyond/ Specialist Microsoft SharePoint consultancy hires event marketing team to drive lead generation Farnham, Surrey – 9th July 2010 - Wisetiger has been appointed to drive attendance and lead generation at key events, seminars and webinars for specialist Microsoft SharePoint consultancy, PointBeyond. The integrated campaigns that will include email marketing, PR, telemarketing, design and content creation are designed to drive attendance to three key events during 2010; the Gartner Portals, Content & Collaboration Summit 2010 in London, 15-16 September and two Microsoft Project Server events in September and October 2010. The campaigns will form the backbone of an ongoing lead generation and customer reference programme across the financial services, local government, construction, manufacturing and engineering sectors.

Ian Woodgate, Managing Director at PointBeyond explains, “The features and functionality of SharePoint are extremely broad, and our credentials at delivering successful and highly cost-effective projects within our ‘StraightForward’ framework for organisations such as Coventry Building Society, the British Sandwich Association and NetMonkeys is something we want to leverage.”

Andrew Shaw, Managing Director at Wisetiger adds, “Issues such as enterprise search and collaboration are accelerating up the CIO agenda; a trend that is reflected in our own client base.  SharePoint often forms the backbone of the enterprise information solution, and organisations large and small are hungry for information about mitigating the risk of SharePoint projects," he continues. "We'll be addressing that for PointBeyond by driving attendance to its seminars and webinars; something we already do regularly for many EMC and VMware events." 

The StraightForward framework from PointBeyond is designed to mitigate the risk of SharePoint projects by ensuring a clear focus on the business need, defining a project strategy, following a six-point delivery framework and identifying key iterative features or wins; while following a Prince 2 based methodology. For more information on StraightForward and PointBeyond please visit www.pointbeyond.com.

About Microsoft Office SharePoint Server

Microsoft Office SharePoint Server 2007 is a server program that is part of the 2007 Microsoft Office system. Often used to facilitate collaboration, provide content management features, implement business processes, and supply access to essential information. It allows a company to host intranet based web pages. It also enables the sharing of MS Office documents between users on the intranet.

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news-47 Thu, 22 Apr 2010 15:03:00 +0100 Wisetiger Scoops PR Business for Triometric http://www.wisetiger.co.uk/news/news-article/article/wisetiger-scoops-pr-business-for-triometric/ Web and application performance management vendor chooses tech team at Wisetiger for SEO PR and analyst relations Wisetiger has scooped the PR and analyst relations business for web and application performance management company Triometric. The technology team at Wisetiger that already works with clients such as Damarel, Fonesforsafety, mvision and Ultra Electronics, as well indirectly on EMC and VMware events was selected for its expertise in linking PR with SEO and enquiry generation.

Matthew Goulden, Managing Director at Triometric explained, “We’ve experienced significant growth over the last couple of years, with organisations such as Mondi, Old Mutual Group, Regus and Thomson Reuters using our monitoring software products and consultancy to ensure the best possible performance from their web and software applications; saving time and cost as well as mitigating risk in the process. The specialist tech PR and digital teams at Wisetiger will be leveraging these successes across traditional and social media as well as with key analysts and influencers.”

Natalie Sutton, Head of Content Services and PR at Wisetiger added, “The positioning of Triometric has never been more important. As well as establishing a robust customer reference programme, we will be exploiting the Company’s deep expertise with Oracle’s Hyperion Financial Management (HFM) software with a multi-media campaign that includes video, events, PR, influencer relations and a social media strategy.”    

Triometric creates unique end user monitoring products for high-value web and enterprise software applications. The Company offers unrivalled expertise in performance consulting and its technology helps to manage upgrades and implementations, monitor service levels and maximise end user satisfaction.Surrey-based marketing agency, Wisetiger has scooped the PR and analyst relations business for web and application performance management company Triometric. The technology team at Wisetiger that already works with clients such as Damarel, Fonesforsafety, mvision and Ultra Electronics, as well indirectly on EMC and VMware events was selected for its expertise in linking PR with SEO and enquiry generation.

Matthew Goulden, Managing Director at Triometric explained, “We’ve experienced significant growth over the last couple of years, with organisations such as Mondi, Old Mutual Group, Regus and Thomson Reuters using our monitoring software products and consultancy to ensure the best possible performance from their web and software applications; saving time and cost as well as mitigating risk in the process. The specialist tech PR and digital teams at Wisetiger will be leveraging these successes across traditional and social media as well as with key analysts and influencers.”

Natalie Sutton, Head of Content Services and PR at Wisetiger added, “The positioning of Triometric has never been more important. As well as establishing a robust customer reference programme, we will be exploiting the Company’s deep expertise with Oracle’s Hyperion Financial Management (HFM) software with a multi-media campaign that includes video, events, PR, influencer relations and a social media strategy.”    

Triometric creates unique end user monitoring products for high-value web and enterprise software applications. The Company offers unrivalled expertise in performance consulting and its technology helps to manage upgrades and implementations, monitor service levels and maximise end user satisfaction.

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news-46 Fri, 16 Apr 2010 11:53:00 +0100 Think Apartments Reaches £1 Million in Online Bookings within 10 Months http://www.wisetiger.co.uk/news/news-article/article/think-apartments-reaches-pound1-million-in-online-bookings-within-10-months/ London based short-let apartments company achieves £1M in online bookings in just 10 months using a website and online marketing tools designed by Wisetiger Wisetiger today announced that short-term apartment letting specialists, Think Apartments, has seen massive growth in its online sales using a newly developed website and integrated booking system; realising £1 million in just 10 months from online direct bookings.

Think Apartments originally approached online and offline communications agency, Wisetiger with a brief for a new website, Google AdWord management, email marketing tools and integration with its online booking engine.

Stewart Moore, Group Marketing Director of Think Apartments explained, “One of the key benefits of having such a versatile website is that we can quickly and simply edit content to include specific offers. For example, we can provide discounts to visitors attending large events in Earl’s Court; the offer can be displayed uniformly on the website in a matter of seconds enhancing branding and consistency. There are even 360 degree pictures of the rooms so that our prospective customers can look before they book.”

Simon Verrall, Creative Director at Wisetiger added, “We’ve really enjoyed working with Think Apartments. They’ve embraced online communications with great enthusiasm and that’s been reflected in the success of their website. They wanted to improve their online sales and I'm delighted that we've helped them to achieve their goals. They were brave and adventurous in their approach to online marketing and their bold strategy has worked.”

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news-45 Wed, 07 Apr 2010 10:54:00 +0100 mvision Appoints Wisetiger for Media and Influencer Relations http://www.wisetiger.co.uk/news/news-article/article/mvision-appoints-wisetiger-for-media-and-influencer-relations/ Global managed video conferencing provider hires PR team to drive growth and leverage opportunities presented by economic downturn Wisetiger has been appointed by managed video conferencing and Telepresence provider, mvision to manage its UK PR and influencer relations. The campaign is designed to capitalise on the booming video industry as businesses strive to find ways to do more with less during the economic downturn that has seen business travel and expense budgets slashed. It also supports an integrated lead generation and customer reference programme across both private and public sectors.

James Bradshaw-Weaver, Marketing Director at mvision explains, “We are one of five certified global managed service providers for the video conferencing market leader, TANDBERG. We’ve anticipated video’s coming of age, and the significant maturing of this sector over the next couple of years. As commerce becomes ever more global and collaborative, technologies such as video conferencing and Telepresence are no longer ‘nice to have’, but are instead considered essential business tools. So, as video becomes a mainstream business tool, the positioning of mvision has never been more important.”

Natalie Sutton, Head of Content Services and PR at Wisetiger adds, “mvision’s proposition of fully managed video is very appealing. It already enables organisations such as Capgemini, Costain, Eurostar and SG Hambros to reap the productivity, cost and environmental benefits of video and Telepresence without needing the in-house expertise. By removing the high cost of ownership and capex issues as well as the problems of bandwidth availability and IT resources, mvision delivers compelling business value through video solutions to both large and small organisations.”

For more information on mvision please visit www.mvision.co.uk.

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news-42 Fri, 26 Mar 2010 12:59:00 +0000 Wisetiger Strengthens Content Services and PR with Sutton Appointment http://www.wisetiger.co.uk/news/news-article/article/wisetiger-strengthens-content-services-and-pr-with-sutton-appointment/ Specialist web design and marketing agency broadens its search engine optimisation (SEO) toolkit and powers seamless social media programmes with new content creation and PR team Farnham, Surrey – 29th March 2010 – Marketing agency Wisetiger has expanded its online and offline offering with the appointment of public relations and copywriting specialist Natalie Sutton as Head of Content Services and PR. She has more than 17 years experience running PR campaigns for clients in the B2B, consumer and technology sectors, and joins having run her own consultancy for seven years, Proud PR. Prior to that, Natalie was a director at Reading-based agency, Motive PR.

The appointment marks a milestone in Wisetiger’s growth strategy. The Agency’s Managing Director, Andy Shaw explains, “We’ve always delivered great results for clients by having both design and web development capability under one roof. We ensure the seamless integration of the creative as well as the technical considerations of web projects. With the expanding number of communication channels between our clients and their target audiences, we acknowledge a growing need to help clients get a better handle on their content and how they communicate it. Content services and PR enable us to add further value to our clients’ projects and bridges the gap between our design and production capabilities as well as our ‘SEO and social media’ offering.”

“Natalie’s appointment extends the sentiment of our important proposition to include PR, the messaging and content that PR programmes create, as well as social media outreach, continues Shaw. “She really understands the impact that PR can have on sales, and the role it can play in web content, SEO and enquiry generation.”

Natalie adds, “In any sales process, at least 80 per cent of prospects will turn to a search engine or web site for information and to validate or influence their buying decision. While many organisations already understand the importance of web design and architecture to optimise that experience in terms of usability and SEO, some are still struggling with basic content generation and making wider communications strategies more cohesive. Strategic messaging should be at the heart of all marketing communications, and the resulting content consistently repurposed across all media; from blogs and social networking sites to the web, press and Twitter etc.”

According to Wisetiger, successful SEO is not only influenced by web design and build, key words and Adwords but by the frequency and recency of outbound communications which is usually driven by PR and social media outreach. The Company’s new PR and content offering is designed to support time-poor executives with the professional creation of news, opinion, thought leadership, email marketing propositions and web and social media content as well as high value assets such as customer testimonials and case studies, white papers, newsletters, research and ‘how-to’ guides. It will also continue to provide media and analyst relations.

Natalie now heads up several Wisetiger PR accounts including Alpha Corporation, mvision and Triometric. She is also focused on team development and new business. During her career in PR, Natalie has also worked in house at The Automobile Association and AA Roadwatch as well as with consumer clients such as Comet, KrisisKit, Miele, Premiair Aviation and Voiceskins.

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news-3 Wed, 03 Mar 2010 10:55:00 +0000 Pay Per Click marketing for Think Apartments http://www.wisetiger.co.uk/news/news-article/article/pay-per-click-marketing-for-think-apartments/ This week we have started an extensive pay per click marketing campaign for Think Apartments.

The campaign has a strict “cost per sale” target to ensure profitability and, after an initial optimisation can be expanded across multiple pay per click engines such Yahoo and Facebook.

Are you missing out on new business because pay per click marketing is not part of your strategy? Talk to us about Pay Per Click Advertising.

Check out Think Apartments website 

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news-44 Mon, 15 Feb 2010 12:38:00 +0000 Wisetiger rolls out the latest nationwide campaign for Everyone Active http://www.wisetiger.co.uk/news/news-article/article/wisetiger-rolls-out-the-latest-nationwide-campaign-for-everyone-active/

We’ve just completed the latest campaign for our nationwide leisure centre client Everyone Active. Comprising of both online and offline elements we created a loved-up Valentine's look to attract new customers to our client’s centres. This campaign is the fifth successfully delivered by Wisetiger in 2009-10. Each campaign includes printed flyers, posters and banners plus supporting online content and email marketing. This particular campaign also required specific messages tailored to different geographical regions.

Here’s what our smitten client said about their fab February campaign: 


“Just wanted to let you know that everyone…really, really likes the February campaign. It looks great online & in centres. Thanks again. ”

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news-58 Thu, 11 Feb 2010 17:47:00 +0000 Wisetiger "Re-vamp" Priorsfield School's Magazine http://www.wisetiger.co.uk/news/news-article/article/wisetiger-re-vamp-priorsfield-schools-magazine/ We've just presented our design concepts for the new look Priorsfield School magazine. We were tasked with giving the student-lead magazine a sprinkling of Wisetiger magic with a Vampire twist! We met the brief and the feedback from the school was extremely positive, take a look: 

"We love the concept and the design and are looking forward to seeing what it turns into."

We're looking forward to getting our teeth into this one!

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news-39 Fri, 18 Dec 2009 08:45:00 +0000 Farnham Town Council Chooses Brand http://www.wisetiger.co.uk/news/news-article/article/farnham-town-council-chooses-brand/ At a public council meeting attended by councillors, members of the public and press Andy Shaw presented the recommended brand, as chosen by the town councils corporate development team.  

The recommended brand was developed by Wisetiger over a number of months working closely with members of staff at Farnham Town Council and councillors in the corporate development team.  The recommended brand was presented to the full council chamber to receive their views, opinions and a vote of confidence (or not) in the brand .  The councillors voted unanimously in favour of the brand which is now to be rolled out in the new year and will be used to identify all town council activities and involvements.

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news-40 Wed, 16 Dec 2009 15:33:00 +0000 Latest Edition of Concordia delivered for MTS http://www.wisetiger.co.uk/news/news-article/article/latest-edition-of-concordia-delivered-for-mts/ "Hot off the press". We've just delivered the latest edition of Concordia.  The Merchant Taylors' school magazine for the school alumni.

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news-41 Tue, 08 Dec 2009 15:54:00 +0000 Farnham Online upgrade their website with a new events calendar http://www.farnham.gov.uk/news/events.html news-38 Mon, 23 Nov 2009 11:20:00 +0000 Un-ethical news doesn't always hurt your brand http://www.brandchannel.com/home/post/2009/11/20/Do-Sweatshop-Scandals-Really-Damage-Brands.aspx news-8 Fri, 20 Nov 2009 07:53:00 +0000 Magna Housing Group launch a New Website http://www.magna.org.uk/ news-6 Fri, 20 Nov 2009 07:37:00 +0000 How 'Search Marketing' improves your Online PR http://econsultancy.com/blog/4991-how-seo-complements-your-pr?utm_medium=email&utm_source=topic news-2 Thu, 19 Nov 2009 14:39:00 +0000 Google Search becomes safer for the younger audience http://googleblog.blogspot.com/2009/11/locking-safesearch.html