Gain new members, retain existing members
Businesses and organisations that rely on memberships have two key objectives. Gain new members - and retain existing members.
It all sounds simple, but in reality these objectives often expand to include upgrading casual users to subscribed members, acquiring new members, upgrading existing memberships, engaging and retaining existing members – and bringing lapsed members back into the fold.
Membership Marketing is a complex area but with the right planning and approach it can be highly successful. At Wisetiger we’ve developed an approach to Membership Marketing that engages, converts and retains members for our clients.
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- Leverage your customer data
- Support your marketing objectives
- Drive new members
- Retain existing members
- Increase loyalty and spend
Wisetiger's Membership Marketing service is web-centric, with the website providing a hub for the marketing activity. For new clients we can work with your existing website – your new member marketing campaigns can be up and running in as little as two weeks.
A marketing plan drives visitors to the website using channels such as content marketing, SEO, email marketing and social media – supported where necessary by printed collateral, advertising and promotional materials. Website content is tailored to the needs of the website visitor; logged-in members can see relevant content that can be based on their membership details and preferences including membership level, location and interests.
We specialise in integrating Membership and CRM platforms into websites, allowing new members to register and join – and for existing members to manage their membership details and preferences. The objective is to make the joining process as seamless and as straightforward as possible.
Our automated marketing platform allows our clients to create personalised, automated email workflows that can get triggered in a number of different ways. For example when a contact gets added to a list, submits a form on your website, clicks a link in an email, views a page on your blog, clicks on one of your AdWords ads, or becomes a marketing membership lead.
You can also set up email workflows based on any information you have about the contacts in your marketing database, such a page views, email or social media clicks, content downloads, contact properties, or any combination of these and more. Automated marketing, driven by real-time data is helping deliver some fantastic results.
We’ve delivered some great results for our clients:
- Everyone Active – 2.2 million new members
- 1Life – 400% increase in memberships in 5 months
- Everyone Active – 1,000,000+ page views in two weeks
- Cannons Health Clubs – 20,000 contacts added to database
Our approach can be tailored to meet the varying needs of any business or organisation that relies on memberships, and we work closely with our clients to help them reach their business objectives. Our clients include member organisations as well as governing bodies.
Membership marketing case studies include