Cannons Case Study


'Member get member' viral email marketing campaign

Highly successful ‘Member get Member’ marketing campaign

Emailed to 20,000 members, email forwarded 60,000 times

20,000 new email addresses obtained and 6,000 people claimed free 1 day pass


Cannons (now Nuffield) was one of the leading private health and fitness operators within the UK. Cannons appointed Wisetiger to help them develop new leads for the clubs, penetrate a focused market close to their clubs, drive new memberships and reduce the cost of marketing and advertising.


Wisetiger created a viral email which was sent to all members of the club that had provided an email address. The email invited them to take part in an online fitness quiz to discover their fitness personality - from fitness freak to couch potato. A ‘send to a friend’ facility at the end of the quiz also allowed them to enter a competition.

Mailed to 20,000 members the email was then forwarded 60,000 times which generated 20,000 new email addresses being registered at the website. A total of 6,000 people claimed a free one day pass.


"Wisetiger deliver a reliable and consistent service for our online marketing campaigns. They are always flexible with regard to working with us to meet deadlines and budgets and are highly professional in their approach and attitude to our requirements. Their friendly team are easy to work with and provide the right blend of teamwork and consultancy to meet our objectives.”

Karen Lewis, Group Marketing Manager, Cannons
Related Content


Related case studies

back to top