Cookies.
Our cookie policy
Last Updated: 7 October 2025
Welcome to the Wisetiger cookie policy. We know this isn’t the most exciting page on our website, but it’s an important one. We believe in being open and transparent about how we use your data, so we’ve tried to make this as clear and jargon-free as possible.
So, grab a cup of tea (and maybe an actual biscuit), and let’s get into it.
What is a cookie?
Despite the delicious name, a digital cookie isn’t something you can dunk in your tea. It’s a tiny text file that gets placed on your computer or mobile device when you visit a website.
Think of it as a digital post-it note. It helps our website remember you and your preferences, making your next visit smoother and more relevant. They’re completely safe and don’t contain any of your sensitive personal information.
How we use cookies at Wisetiger
We use a few different types of cookies to make our website work better, to understand what content our visitors find most useful, and to ensure our marketing is hitting the right spot. Here’s a breakdown of the types we use:
1. Strictly Necessary Cookies
These are the nuts and bolts. They are essential for you to move around the website and use its features, like accessing secure areas. Without these cookies, the website simply wouldn’t work properly. You can’t turn these off, but they don’t store any personally identifiable information.
2. Performance and Analytics Cookies
As a marketing agency, we’re obsessed with making things better. These cookies help us understand how people use our site. They collect anonymous information about which pages are most popular, how long visitors spend on our site, and if they encounter any error messages. We use this data to spot trends, improve user experience (UX), and make sure our website is performing like a tiger. We typically use Google Analytics for this.
3. Functional Cookies
These cookies allow the website to remember choices you’ve made in the past. For example, remembering that you’ve accepted our cookie policy, so we don’t have to ask you every single time you visit. They help to provide a more personal and streamlined experience.
4. Marketing Cookies
These are the clever ones. They track your online activity to help us deliver more relevant content or advertisements. We might use them to see how effective a campaign on a platform like LinkedIn has been, or to show you Wisetiger content on other websites after you've visited ours. It’s all about connecting you with information we think you'll find genuinely useful.
The cookies we use
Here’s a little list of the main cookies you might encounter on our site:
Your choice, your control
We get it. You want to be in control of your data.
When you first visit our site, you’ll see a banner that allows you to accept all cookies or manage your preferences. You are in the driver’s seat.
Your web browser also gives you a great deal of control. You can change your browser settings to block some or all cookies, or to alert you when cookies are being sent. Here’s how to do it on the most popular browsers:
Please bear in mind that if you disable all cookies, some parts of our website might not work as smoothly as they should.
Changes to our policy
The digital world moves fast, and we may need to update this policy from time to time. We’ll post any changes on this page, so feel free to check back in whenever you like.
Get in touch
Still have questions? Or just fancy a chat about digital marketing (and maybe actual biscuits)? We’d love to hear from you. Please get in touch and a member of our team will be happy to help.