London Executive Aviation
Generating enquiries for one of Europe's largest executive air charter operators
Responsive website provide optimal viewing and data capture across a range of devices for engagement with key services
Ongoing Content Marketing including SEO and Social Media is delivering increased traffic and engagement to the website
The website integrates with a back office booking system to promote and secure bookings for ‘empty sectors’
London Executive Aviation is one of Europe’s largest executive aircraft charter operators flying from six bases around London. The company has been named Best General Aviation Operator in the Baltic Air Charter Association Excellence Awards.
Wisetiger has been delivering marketing support to LEA since 2004 including briefs for a 10th Anniversary brochure, a launch brochure for their new fleet of Cessna Mustang aircraft and promotional mailers and marketing support.
LEA’s digital marketing requirements include their responsive website, Content Marketing including SEO and social media integration. Importantly, the website integrates with an online air charter booking system and also displays a live stream of ‘empty sectors’ – where bookings for empty flights are marketed and converted to save LEA from flying empty jets that have only been used for a one way trip.
A consistent new design look and feel has been created for website and supporting brochures in a contemporary style with good use of photography and well-written content that engage website visitors. Photography for the brochures was especially commissioned to be used alongside existing library material.
A Content Marketing plan has been executed which is delivering good results, generating increased and focused levels of traffic from search engine optimisation and social media activity, especially when new content and press releases are posted to the site.
The integration with LEA's back office air charter booking system has made the marketing and sales of empty sectors so much easier and cost effective. Which in turn has reduced the cost of the business and an increase in sales.
“We're delighted with the LEA website. Many of our clients are accessing our website from smartphones and tablets. It's a great addition to our marketing activities”.
Sarah Wightwick, Marketing, London Executive Aviation, LEA
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