Seehoo
The single customer viewpoint marketing platform for the restaurant, pub, bar and nightclub sector.
Keep the most valuable aspects of your customer data all in one platform.
Automatically delivers personalised offers based on real-time behavioural analysis.
Rewards loyalty and increases word of mouth, drives up customer spend.
Keeping customers coming back for more.
Seehoo™ enables you to use your customer data to increase loyalty and drive an increase in customer value – automatically, and in real-time. Seehoo enables you to use your customer data to develop meaningful and valued relationships with your customers and to support marketing objectives. #loveyourpeople
Integration with various customer touch points.
Seehoo™ integrates with your existing platforms for data capture and insights:
- Website: insights include pages visited (with date and time stamp) and sign-up from data capture forms (to campaigns and offers etc), measures booking drop offs etc.
- Online booking platform (e.g. Resdiary, DesignMyNight): booker contact details, date booking was made, size of booking and date booking attended.
- Wifi (e.g. Vital Wifi, Wireless Social): login data from people logging onto the wifi network (find out about guests that aren’t the ones that book or pay)
- EPOS (e.g. Aloha): to leverage a loyalty based programme, payer contact and payment value data.
- Email marketing (e.g. Giraffemail Engage, Campaign Monitor, Mailchimp): opens, reads, click throughs, etc.
- Feedback System (e.g. Feeditback): Feedback gathered, not gathered, contact details, sentiment.
- Voucher site (e.g. TravelZoo, Itison, Virgin Experiences): Import vouchers from third party promoters for use on Event promotions, Cooking Schools and redemption.
- Social Advertising (e.g Facebook Advertising): To promote timely messages to customers on Facebook and Instagram.
Leveraging customer data.
Any kind of behaviour modelling can be defined across the entire customer base to drive a range of loyalty benefits to increase spend and word of mouth marketing. Or ‘anti-loyalty’ benefits such as targeting people who have booked/visited in the past but have not booked recently.
Individual vouchers with barcodes created in Seehoo™ are an important part of the process because they provide:
Security (they can only be used once)
And their use can be measured
Some examples include.
Who has visited six times in the last twelve months, but not in the last three months?
Automated Action: Personalised email and voucher with incentive to come back e.g. £10 off or free starter.
Rewards loyalty, encourages word of mouth, increases the chance of bringing these people back when they’re deciding where to go this weekend.
Who visits monthly, but only ever comes as a couple?
Automated Action: Personalised email and voucher with incentive to make a group booking e.g. 20% off a party of six or more.
Leverages and rewards brand loyalty, encourages word of mouth. In this case a compelling reason for this loyal customer to bring friends or family.
Who has booked before, and has visited the website recently, but hasn’t made a booking?
Automated Action: Real-time personalised email and voucher with incentive to book e.g. a free bottle of wine.
Identifies existing customers at a time when they are evaluating where to go for their next meal out, trying to tip the balance in your favour.
