Content planning for a FTSE 250 Investor Relations website.
Key Content and checklist for Your Investor Relations Website.
Building a great investor relations website for a FTSE 250 company is about much more than just ticking some boxes. It’s a critical communication tool that builds trust and transparency with a diverse audience, from institutional investors and analysts to journalists and individual shareholders. A well-designed site provides a seamless and intuitive experience, giving people the information they need, when they need it, in a clear and compelling way.
Here at Wisetiger, we know that a strong digital presence is all about strategy and user experience. An IR site should be a natural extension of your brand, visually cohesive with the rest of your corporate website, and built for both people and search engines. Here's a breakdown of the important elements to include, along with a handy checklist.
Key content
A FTSE 250 company’s IR website needs to be a comprehensive yet easy-to-navigate hub, for all things related to financial performance and corporate governance, and for communications with a range of stakeholders.
- Financial Reports & Results: This is the most crucial part. You need to make it incredibly easy for users to find and download annual reports, half-year and quarterly results, and other financial statements. Make sure these documents are available in both PDF and HTML formats for better accessibility and user experience, especially on mobile devices.
- Regulatory News & Announcements: Provide a dedicated and searchable section for all your Regulatory News Service (RNS) announcements. This ensures a transparent and chronological record of all market-sensitive information.
- Share Price Information: Display a live or near-live share price tracker with a historical chart. Include information on dividends, total shareholder return, and a dividend calculator to provide real value to retail investors.
- Corporate Governance: This section should detail your company's approach to governance, including a list of your Board of Directors, their biographies, and information on board committees. Transparency here builds confidence.
- Strategy & Investment Case: Don't assume visitors know your business inside and out. Use this section to articulate your company's story, vision, and how you create value for shareholders. Use infographics and compelling visuals to make complex information easy to digest.
- Events Calendar: A clear calendar of upcoming events—such as results announcements, annual general meetings (AGMs), and investor presentations—is a must. It shows that you're organised and helps stakeholders plan ahead.
- ESG (Environmental, Social, and Governance): Investors are increasingly focused on a company's non-financial performance. A dedicated section on your ESG strategy, targets, and reports demonstrates your commitment to sustainability and responsible business practices.
- Contact Information: Make it simple for investors, analysts, and the media to get in touch. Include direct contact details for your investor relations team, along with an option to sign up for email alerts.
Beyond the content: the user experience matters
It’s not just what you say, but how you say it. The design and functionality of your IR site are just as important as the content itself.
- Responsive Design: Your site must work flawlessly on any device—desktop, tablet, or mobile. Investors are on the move, and a poor mobile experience can be a major turn-off.
- Intuitive Navigation & Search: Users should be able to find any document or piece of information within a few clicks. Use clear, logical menus and a robust search function that can search through both web pages and documents (like PDFs).
- Visuals an Branding: The IR section should feel like a natural part of your brand. Use high-quality imagery, on-brand colours, and a clean layout. Avoid walls of text by using headings, bullet points, and charts to make content scannable.
- Accessibility: Your website needs to be accessible to everyone, including those with disabilities. This is not only a legal requirement but also a fundamental part of good web design.
FTSE 250 website checklist
Here's a quick checklist to help you ensure your IR website is up to scratch.
Core Financials
- Latest and historical annual reports (at least 5 years)
- Half-year and quarterly results
- Results presentations and webcasts
- Stock exchange filings and regulatory announcements (RNS)
Shareholder Information
- Live share price and interactive chart
- Dividend history and policy
- Shareholder alerts sign-up
- Information for retail investors
Corporate Information
- Clear 'About Us' section
- Board of Directors and management team bios
- Corporate governance details and policies
- ESG and sustainability reports
- Financial calendar of key dates
Design & Usability
- Fully responsive and mobile-friendly
- Easy-to-use navigation and site-wide search
- On-brand visual design
- Contact details for the IR team
Documents
- All documents available in both HTML and PDF formats
- Logical and consistent file naming conventions
- Archives of past documents are easy to access
A great IR website is an ongoing project, not a one-off build. It requires a clear strategy and a long-term partnership with a digital marketing agency that understands the unique needs of a public company. By getting it right, you'll not only meet regulatory requirements but also build a powerful tool that helps you engage with your stakeholders and strengthen your brand.
