Why email is still the number one channel for B2B growth.
While many think of email marketing as primarily a B2C tool, its impact in the B2B space is often underestimated.
Here’s why email remains one of the best tools for the corporate marketing team (and why it deserves a closer look if you’re not prioritising it right now).
Saves time and budget: email is the most efficient form of digital marketing
High ROI: we know email outperforms paid channels
Easy to set up: can be up and running in a day, and integrated with sign-up/contact forms on your website
CRM integration: enterprise email platforms (such as ActiveCampaign) integrate brilliantly with Salesforce, Hubspot, MS Dynamics, Apollo (and many, many more)
Works with AI agents: built-in AI allows you to streamline and improve the creation, execution and measurement of email campaigns
Email is preferred: research shows that business contacts prefer to receive their updates and content via email, rather than on social channels or looking for updates on your website
Automated marketing: platforms like ActiveCampaign make it easy to build automated journeys, personalised messaging, and behaviour-based campaigns
Segmentation: tailoring your message to specific audiences drives higher open and click-through rates
Insights: from broad trends right down to an individual user, you can measure engagement and content preferences
Entire customer cycle: there is no better marketing tool to cover the entire journey from prospecting to conversion and retention
Easy to work with and delivers great results
Prioritising your business email marketing can make a real difference. Please drop me a message if you’d like some advice.
Ask us about B2B email marketing.
If you’re looking to turn your email marketing into a high-performing growth engine, we’d love to help. Our team specialises in creating integrated digital strategies that deliver measurable results and build lasting connections.
For more information, please get in touch.
