A guide to planning an IPO website.

If you’re planning an IPO, you’ll already have heard of POATR (the Public Offers and Admissions to Trading Regulations). The new regulations came into force in January 2026 and replace the old, complex EU regulations. 

The new rules make it quicker and easier for companies to raise money on the London stock market. POATR scraps many of the old rigid requirements, reduces red tape, cuts down on legal fees and paperwork, and aims to make London a more attractive place for UK and international businesses to list and grow.

Most of the changes are around compliance and regulation, but what does POATR mean for your IPO website?

What is an IPO website?

Before looking at POATR, it’s a good idea to remember that an IPO website does two jobs. Its first job is compliance – the prospectus or admission document, offer details and disclosure. The second job is marketing – the story and brand narrative, how the investment case is framed and the ongoing communications in the lead-up to the IPO.

Compliance and marketing don’t naturally sit together, but done well, an IPO website can end up better than either would manage on its own.

What to include in an IPO website.

Homepage

• First impressions really count, which means your homepage needs to work hard. It needs to explain what the business does and why it matters, then move people quickly to the details they’re looking for – like the investment case, the prospectus, the financial calendar, the team and the latest news. 

Compliance 

• This is where POATR matters most. You’ll need the prospectus or admission document, the offer details (price range, timetable, key dates) and clear instructions on how to apply if there’s a retail offer. 
• This content has traditionally been heavily regulated, but under POATR, there’s more room to make a genuine case for the business rather than having every single sentence vetted by lawyers. 
• POATR replaces the old negligence standard, giving companies space to share realistic growth forecasts and financial targets without the fear of shareholder lawsuits if market conditions shift. Always check with your legal team, but it’s a genuine shift from the previous EU regime and changes how IPO websites can speak. 

Governance

• Governance needs its own dedicated space. Typical content includes board and committee structures, articles of association, corporate governance reports, forward-looking statements, disclaimers and director profiles. POATR has also brought in fresh requirements around climate-related disclosures and working capital statements, which now need a home on the site. 

Media and press resources

• Journalists covering your float need quick, seamless access to verified brand assets. A well-prepared media kit or press hub on your IPO site gives journalists high-resolution leadership headshots, downloadable documents, approved photos, images and visual assets. Making life simple for the press ensures accurate, professional media coverage during a high-profile period.

Technical build of website

• The build of the website matters because you want to be found easily in the AI tools people use when researching a company prior to investing. Here at Wisetiger, we build every website with search and discoverability in mind. That includes smart content planning, UX best practice and technical touches like Schema Markup to boost your visibility in AI-driven search results. If you’ve wondered why AI is becoming so crucial for investor relations, you can read our full guide on AI for Investor Relations.
• Website analytics and reporting should be handled through regular monthly reviews to track how visitors find your site, how often you’re cited in AI summaries, how users engage with your content, and whether you’re hitting key KPIs.
• Finally, robust security is non-negotiable because investor relations sites are frequent targets. Secure hosting is essential, which is why at Wisetiger we partner with a specialist UK data centre certified to ISO 27001 for information security.

Communications

• An IPO website needs dedicated spaces for press releases, contact details for investor relations, a helpful FAQ section, and a direct link to the company's LinkedIn page.
• Include a simple email alert sign-up form so stakeholders can register for instant updates and announcements.
• Asking people to sign up for email updates does far more than just keep them informed. Once someone registers, you can track when they return to the site and what content they view. That gives you a much clearer picture of who's genuinely interested in the IPO – and who isn’t – which provides valuable insight when you're talking to analysts. 
• POATR’s Public Offer Platform regime potentially means a broader pool of retail investors can get involved earlier in the process than before, so knowing who’s actually engaged is potentially more important than it used to be.

Example sitemap for an IPO website.

After the IPO.

An IPO website isn’t just built for launch day.

An IPO website should be planned and built with the future in mind. In the days and weeks following a successful IPO, the website needs to adapt quickly to its new role. It should transition smoothly into a full investor relations website without you needing to rebuild it.

That means putting a live share price feed in place from the first day of dealings and setting up the RNS feed to handle ongoing disclosure announcements. The broader investor toolkit takes shape as price history builds up, AGM and voting portals open when the first AGM is called, and interim reporting, press releases and broker coverage seamlessly fold into the mix as the business settles into public life.

None of this should require a costly redesign – it’s simply a matter of turning on the features have already planned and prepared earlier in the design and build process.