The new shop incorporates web development methods that allow pages to load much faster and the products and categories have been regorganised to make navigation simpler.  Pricing has been updated to make the cost of shipping more transparent and a new landing page with many call to action points, allows Wadworth to promote specific products, as well encourage visits to the physical Brewery Tap and Shop located at their brewery and head office in Devices. The home page also includes testimonials from shoppers and further special offers. 

The online shop is integrated with our Seehoo CRM system which enables Wadworth to see who their customers are, how they are using their pubs, hotels and shop. This enables them to reward, delight and surprise customers with automated emails, vouchers and campaigns.  

Andrew Shaw, Director at Wisetiger says, ‘We are really pleased with the new shop we have launched for Wadworth which offers the visitor a much improved experience, specifically in terms of the speed of the site and more simplified navigation. The shop and the underpinning e-commerce platform allows us to offer a more sophisticated e-commerce solution, allowing for multiple shops if needed, paving the way for expansion of their online offering in the future. 

To buy some some of Wadsworth's fantastic beer from the shop visit, https://shop.wadworth.co.uk/

With a home-page video taking the visitor on a journey amongst the clouds, the website is focussed on engagement and ultimately conversion. The user journey was considered and the website optimised for lead generation with many opportunities for data capture including, downloading fact sheets, requests for presentations and call backs and standard enquiry forms, all aimed at generating as many enquiries as possible. 

Unum prides itself on its innovative approach to manufacture and supply and the website has been designed to reflect this innovative nature in both look and feel and tone of voice. Unum’s success criteria for the launch was to gain a lot of press and client attention and the website delivered successfully, experiencing a large volume of traffic on its first day and most importantly generating some enquiries.  

Our Director, Simon Verrall comments, “We’re really pleased with how the launch of Unum’s website has gone and the first day far exceeded the client’s expectations. We’re looking forward to working with them along their journey, including the launch of their seat prototype as well as ongoing marketing support including the Hamburg Aircraft Interiors Expo.” 

To view the website visit, https://unum.aero/

Wadworth, whose corporate colour brand is largely dark blue, was looking for a new colour palette that was more in keeping with their pub’s actual style, interiors and menus and which would be more sophisticated and elegant than their existing websites projected. The design needed to project a more welcoming and engaging user experience that was easy to navigate and imagery and colours that were soft, friendly and upmarket to draw the customers in. 

The new sites have been designed with usability and accessibility in mind and with strong calls to action to drive customers to make bookings. A thoughtful approach was taken over optimising each site for search engines, making sure they return strong conversion results for customers looking for dinner and accommodation locally. 

Built in TYPO3, the multi-site capability of the content management system allows Wadworth to control over 80% of the content on all the websites centrally, ensuring consistency and accuracy across the brand. Pub managers then have the autonomy and ability to update certain areas of their own site for advertising events and suchlike. 

Our Director, Andrew Shaw comments, “When our friends at Wadworth asked us to plan, design, build and launch nineteen new websites within an eight week window, we naturally said yes, no problem!  The result is a great new look for each, as well as an improved user experience, social media integration, SEO and of course smooth connectivity with existing third-party booking programs. Both Wadworth and ourselves are really pleased with the results."

To take a tour of one of the new pub websites, visit https://www.bartonsmillpubanddining.co.uk/”

The slickness and ease of purchase through the online shop, since switching to the Seehoo™ voucher module within the Seehoo™ platform, is instrumental to the growth in sales for the past two years. Within the shop customers are able to choose a postal or e-voucher and we fulfill the postal distribution element too, providing a quality end-to-end service. Each voucher has a unique barcode so once redeemed at point of sale all customer purchase data is collected back into Seehoo™, providing marketing insights for future campaigns. The vouchers can be redeemed against meals in the restaurant as well as to pay for the Cookery School which is booked through Seehoo™’s sister booking system - Seewhen™.

The Thai Leisure Group, which comprises restaurants Chaophraya and Thaikhun use the Seehoo marketing platform for their marketing campaigns, including email marketing, targeted voucher campaigns and booking events, such as cookery masterclasses. As a CRM, Seehoo™ also stores all their customer contact data and provides key insights into how customers are engaging with them allowing them to send targeted messages and vouchers to encourage return bookings and increased spend.  

The Chaophraya Black Friday campaign has been particularly successful with over 4,000 vouchers sold. Their marketing team shared feedback: "Seehoo is fabulous. It's transformed the way we support our customers with a great experience even before they come and visit us, and then afterwards too. The support that Wisetiger has given us has helped us get through the pandemic, selling gift cards which exceeded our hopes and targets. Here’s to the forthcoming year, we have a lot planned!" 

chaophraya.co.uk

Merchant Taylors' School is an independent school for boys founded in 1561. Since 1933 it has been located at Sandy Lodge, a 285 acres site in North London.

We have been working with Merchant Taylors’ since 2007 and as part of a continuous improvement programme, the website has been regularly updated to ensure it represents the school’s brand and meets the needs of existing and prospective parents. 

The latest iteration of the site includes a fresh new look, with updated videos, imagery and navigation. The site utilises a powerful CMS at the back end allowing the school to handle the regular updates needed to manage calendars, documents, dates, menus, prospectuses and all the support documents that parents and prospective parents need. 

The school’s objectives for the new site was to provide a more modern and fresh look that will attract the very best pupils from their key catchment of London and the home counties. The site needed to represent the brand accurately and capture the school's culture; one of collaboration, coaching and challenge. 

Feedback from key stakeholders at the school included; 

“Very many thanks for getting the new website live... It has been very well received" Adam Clarke, Merchant Taylors.

“You and your team have done a fantastic job” Jon Rippier, Merchant Taylors.

To take a tour of Merchant Taylor’s website visit, https://www.mtsn.org.uk/

Clients will be contacted and invited to take part in a full review of the existing cookies on their site and given recommendations to ensure compliance. 

Largely, the changes outlined by the ICO will involve: - 

Clients will be contacted and their needs will be reviewed. To talk to us in the meantime about this, please contact us at support@wisetiger.co.uk

Thai Leisure Group’s Thaikhun restaurant brand offers authentic Thai street food in a setting that is bursting with hand-imported Thai bric-a-brac, taking diners on a journey to the streets of Bangkok. 

We have worked in partnership with Thai Leisure Group for a number of years to ensure that the websites and digital marketing activity of their brands are continuously improving; maximising marketing opportunities and offering a first class visitor experience.

The site has had a completely renewed look and feel with the introduction of new galleries, carousels and prominent call to actions. Improvements have been made to the blog, both for search engine optimisation and visually. The user experience (UX) has been improved, utilising the very latest best practice development methods to improve overall operation and speed of the site. Using Twitter cards and Open Graph social sharing format directly within the CMS, the client has been able to gain more control over how their content can be shared on social media platforms.

This latest website has also had a functional refresh, taking advantage of modern web methods and an updated CMS to enhance the speed and interactivity for the visitor, driving improved SEO performance.

The site is fully integrated with table reservation platform DesignMyNight and with Seehoo™ Hospitality Marketing Platform to create email campaigns, sell gift cards and manage cookery school bookings. Seehoo™ has greatly improved the booking experience for the cookery school and its insights and automation capabilities have allowed them to create numerous e-voucher campaigns to drive bookings. Seehoo’s powerful analytics allows them to analyse visitor data and buying patterns to create actionable insights for the brand. 

Based in the market town of Devizes, Wadworth Brewery have been brewing highly respected real ales since 1875 and have over 130 pubs across the South of England.

Showcasing their amazing work was at the core of the visual experience; full screen, pin-sharp images and simple typography alongside a quirky design has been used to display their work. Working closely with the team at Stranger and Stranger on tone-of-voice and visual language the website not only looks outstanding, it also delivers results through referrals and enquiries. 

The user experience was a key element to the project with visitors being guided thoughtfully through the site, avoiding unnecessary page visits but still allowing relevant content to be presented at the right time.

With an already established and well engaged social presence the website CMS allows Stranger and Stranger to control how their content is displayed on their social channels with the use of Twitter and Open Graph Cards.

The stunning website can viewed at www.strangerandstranger.com

With the Cordillera product now tested and certified by EASA, the original website needed to switch its focus from seeking investors to generating leads and attracting new staff. 

We have worked with Caeli Nova to create new visual brands for both the company and the product; creating illustrations, visual styling, colour palettes and brand identity guidelines. They then built a website that delivers a clear and concise message and guides the visitor through various call-to-actions to receive email updates or to book a presentation, without delivering excessive technical information. 

Working closely with Caeli Nova’s PR firm, the resulting website gives the business credibility in the eyes of both potential clients and employees and ensures they are able to compete with the large organisations that dominate the aircraft interiors and safety market. 

The website encapsulates the vision and values of the company showing them as collaborative, empowering, energising and with a keen focus on excellence. Caeli Nova’s new website can be viewed at https://caelinova.com/

For their public facing communications, rather than publishing a printed set of brand guidelines these have been presented in digital format and include a set of downloadable assets including logos and a library of approved stock photography. EnQuest’s brand guidelines can be viewed at - https://www.enquest.com/media/brand-guidelines/

EnQuest understands that their brand is a visual expression of their purpose and values and the correct and consistent use of it within their communications is important to them. The new brand assets and guidelines give them the ability to deliver a more consistent brand across both their internal and external communications. 

Diana Muriel, Group Communications Manager, EnQuest commented, 

“A big thank you to you for the support you have given on our Brand Refresh project. The material has been very well received - from the PPT template’s simplicity, to the concept of using our Values and Purpose graphical representations as a core theme as well as the new official colours. The online brand guidelines on the website look great. I am very grateful to you for your careful thought and enthusiasm throughout the project. It was great working with you on this.”

As the first iteration of the Guided Knowledge website was launched during the prototype phase of the product, it was primarily aimed at investors. Therefore, a new refreshed website was needed to fully reflect the benefits of the product and drive enquires and sales. 

We have redesigned the website to bring the product, rather than the company to the fore. The new site aims to ensure that it’s core buyer; players and coaches, fully understand what it is, how it works and how it will support their game and coaching sessions. The site has the product and its benefits at its centre, keeping pricing transparent and encouraging the visitor to get further information and ultimately to make a firm enquiry. Search Engine Optimisation best practices have been applied to the domain, pages and overall structure of the website, with other SEO factors to drive support, creating leads from search engines. These structures also support the repositioning and strengthening of the product as a brand, and also future-proofs the naming convention for further Dragonfly products, such as Dragonfly Tennis. 

The result has been a site that brings the product to life using video explainers, product shots and downloadable brochures, alongside aspirational photography and testimonials. Many new call to action points encourage the visitor to leave their details to gain more information or to book a demonstration or call. 

The fully mobile responsive, secure, SEO friendly website can be viewed at https://dragonflygolf.guidedknowledge.com/

We have supported Chaophraya with their website and digital marketing for many years and it was decided that the Covid-19 Pandemic lockdown was a good time to give the website a visual and functional refresh. As well as a renewed look and feel, it was an opportunity to capitalise on more modern web methods and an updated CMS to enhance the speed and interactivity for the visitor and to gain more control over the content and how it can be shared. 

What resulted was a complete refresh of the site, introducing new galleries, carousels and cards for relevant call to actions. The look of the blog was improved both visual and for SEO purposes. The UX (user experience) improvements, using the latest best practices and development methods has improved the speed and operation of the website which drives improved SEO performance and customer experiences.

The site continues to be fully integrated with their reservation partner and this was switched from Resdiary to DesignmyNight for the relaunch.

The site is integrated with our Seehoo™ Hospitality Marketing Platform to analyse visitor data, manage private dining bookings and sell gift cards and e-vouchers. Previously their gift cards and vouchers were being sold via an e-commerce engine and switching to Seehoo™ has improved the user experience as well as creating actionable insights within the automation capabilities of Seehoo™. The Seehoo™ Voucher module allows Chaophraya to create numerous e-voucher campaigns as needed and it is fully integrated with the master Seehoo™ CRM database allowing them to analyse visitor data and buying patterns.

To view the new website visit www.chaophraya.co.uk

For clients wishing to contact us please use the normal phone numbers or email support@remove-this.wisetiger.co.uk. Like most businesses we're avoiding face-to-face meetings but completely happy to switch to virtual meetings, video calls and conferencing. Training and support continues to be delivered using remote screen-sharing.

The measures that we have put in place will ensure that we will continue to offer our support without interruption. If you have any questions, please don't hesitate to get in touch.

In partnership with our clients, in the hospitality sector, the entries to the awards showcase the great work and achievements produced over the past year. We are delighted that the judging panel of previous winners and industry leaders, have recognised our client work. 

The shortlisted categories are:

Best New Website 

• La Goccia: www.lagoccia.co.uk 

Having been brought out from under the covers of its parent, Petersham Nurseries, this website offers a vibrant and contemporary online destination, that conveys the essence of what it’s like to eat and drink at La Goccia. 

Best Use of Technology

• Wadworth: www.wadworth.co.uk
• No.50 Cheyne: www.fiftycheyne.com 

Best Use of Research/Insight/Data

• Queens: www.queens.london 
• Wadworth: www.wadworth.co.uk

In both of these categories our entries showcased our Seehoo™ platform which is helping Wadworth, No.50 Cheyne and Queens leverage their customer data to support their marketing objectives. Seehoo™ uses real-time data and customer behaviour analysis to automate marketing, drive loyalty and rewards to customers. This has produced an increase in customer engagement, bookings and repeat business. Our Seehoo™ Events module was also showcased at No.50 Cheyne, where it has transformed their private dining bookings, management and operations. 

Now in their third year, The Restaurant Marketer & Innovator Awards recognise the growing importance of marketing, innovation and strategy roles within the restaurant and foodservice sector. 

We are really looking forward to celebrating all the achievements made by the marketers, strategists and innovators from across the industry at the award ceremony on Wednesday 22nd January 2020. 

When Sodexo wanted to refresh their current Student Living website their brief was to create an engaging site that met the needs of university students and to drive occupancy across their sites.

We were on hand to meet this brief and have created a fresh new website which is designed to be clear and engaging and focuses on providing all the information that students need to choose and live in their accommodation. With a strong use of relevant photography and video, the site has a vibrant feel that appeals to its young audience.

The site links seamlessly to Occam's Room Service portal, where students can book and manage their accommodation. Using their APIs we pull pricing and availability through to the website to make the process of choosing and booking a room as easy as possible. 

Simon Verrall, our Director commented,“We’ve worked with many student accommodation providers in the past so we understand their market well. This experience has allowed us to build Student Living by Sodexo an engaging website that fully meets the needs of their UK and international students – and one they are delighted with too!”

We have been a regular contributor to the summit and awards, having taken part as a speaker as well as winning awards in a number of categories in previous years. Based on the reputation that we have built, RMI asked us to create a brand new website that would showcase the events and awards programmes and also offer the ever-expanding community of restaurant marketing innovators a go-to place for thought leadership content. In addition to this RMI also sought to have the capability to gather visitor data from the website and use this to provide targeted marketing to it’s audience. 

In the extremely short timescale that was needed for the launch, we built a website that was clean and engaging and showcased the insight and opinion of some of the leading movers and shakers in the hospitality industry. Using our Seehoo™ marketing platform, with its built in CRM, RMI are able to keep in touch with its growing community and use the system to provide targeted marketing communications. 

Andy Shaw, our Director comments, “Having had a close working relationship with RMI for some years, we were flattered, (if not challenged by the timescales!) to be asked to create a new website for them. With Seehoo™ powering the marketing efforts in the background we are really pleased to have delivered RMI something that supports their growing community both now and into the future.”

RMI’s global hospitality leader James Hacon commented “I have worked with Andy and Wisetiger on a number of projects over the years. On a personal note, I always find Andy remarkably knowledgeable, extremely dedicated, willing to go the extra mile and an all round nice guy to work with.”

You can visit the new website at www.restaurantinnovator.com

As a specialist in PLC websites across all sectors, Wisetiger created an impactful website, featuring regulatory news, results and presentations, together with all the statements and annual reports required for investors.

Simon Verrall, Director at Wisetiger comments, ‘Creating corporate websites for publicly-quoted companies is a specialist areas for us at Wisetiger and we fully understand the opportunities and the challenges on listed companies to communicate well. This experience has allowed us to develop the very best online presence for EnQuest that delivers all the aspects of communication needed to fulfil its obligations as a listed company.’

‘One of the reasons Wisetiger were selected for EnQuest's new website was because we were much better value than their existing supplier. The new website is an excellent example of a best practice investor relations website which is already delivering some superb results.’

Ian Wood, Head of Communications and Investor Relations at EnQuest said ‘Wisetiger’s focus, advice and project management was excellent. From planning to Go Live took seven weeks and we’re delighted with the end result. The site is totally on-brand, delivers everything we need from an investor relations website and the ongoing customer support is great.’

Seehoo™ has enabled the restaurant to use real-time customer usage and booking data to automate their marketing activities, allowing them to push out personalised rewards and offers to drive up customer loyalty.  With the added use of the Seehoo™ Events module they have also totally overhauled their paper-based private dining and events management, significantly lowering the operating costs associated with this. 

Our Director, Andy Shaw says, “Having previously been involved in supporting No.50 Cheyne’s website and digital marketing we were delighted to then help them take their marketing to the next level. By installing Seehoo™ and Seehoo™ Events we have seen them transform their targeted marketing and event bookings and we are thrilled to see them reaping the benefits of these so quickly.”

Visit their website make a booking at this gorgeous Chelsea Restaurant. The whole restaurant or separate parts of it, like the lounge and cocktail bar, can be booked for private parties and events 

To talk to us about how Seehoo™ can transform your restaurant marketing or event management.

Andy will be joined by the Google UK Industry Manager in a Q&A session to discover the latest insights and trends in the dining out and take-away sector. The summit is designed for marketing, development and innovation teams, as well as senior executives and investors wanting to better understand the latest marketing, innovation and development opportunities.

We were award winners at last years conference for the Best Use of Research Insight and Data, with their client Thai Leisure Group, and are shortlisted as finalists for three awards again this year. Andy said, "Being asked to come back and and take part in such a professional conference, and among amazing industry peers, has been a real privilege."

Find out more about the Restaurant Marketer and Innovator European Summit here.

Find out more about Wisetiger as a finalist into this years awards here. 

Planning started back in July. It's not the first time we've found ourselves designing for Christmas in the middle of a summer heatwave, but the team pulled out the stops and got straight into the festive spirit with some lovely styling that's quirky, fun and on-brand.

The finalists in the 2019 Restaurant Marketer & Innovator Awards have been announced and Wisetiger are finalists in two categories.

In the ‘Best Use of Technology’ category we are nominated for our Seehoo™ platform and digital marketing work for Wadworth and again for Thai Leisure Group and our work with Thaikhun and Chaophraya restaurant brands. The award is for the eating or drinking out brand that is able to demonstrate the best use of technology.

Wisetiger has been working with NLP for more than 10 years, and we support them with all of their marketing needs including content planning, copywriting, social media, website support and print materials.  

The Personal Tax Newsletter includes articles about planning for inheritance tax, pensions tax relief and the benefits for private landlords considering furnished holiday lettings as a tax-free alternative. In the Business Newsletter there's a timely overview of the PAYE system, an update about data protection and information about business continuity planning.

The newsletters are delivered as a series of articles on the firm's Blog, and as printed Newsletters distributed via our Giraffemail email platform to NLP's marketing database. We also support our client with all of their social activity on LinkedIn and Twitter.

If you're interested in viewing the Newsletters please visit NLP's website, where you can also sign up to receive future issues of their financial news.

The email newsletters are very successful, delivering an excellent open rate via of between 55–60%.

Please talk to us if you'd like to discuss your content strategy for staying in touch with you contacts and clients. 

An enormous thank you goes to our wonderful clients at Thaikhun and Chaophraya. We're incredibly lucky to work with such brilliant people – without their vision, commitment and support SAMAKEE powered by Seehoo™ wouldn't be delivering results.

The finalists in the 2018 Restaurant Marketer & Innovator Awards have been announced and Wisetiger are finalists in two categories.

In the ‘Best New Website’ category we are nominated for our websites and digital marketing for Thaikhun and Chaophraya. The award is for the eating or drinking out brand that is able to demonstrate the best new website launched within 2016 or 2017.

Already sporting Wisetiger designed and built websites - and enjoying continued marketing automation services - the group has now appointed Wisetiger to take a strategic role in supporting its internal digital marketing activities.

Wisetiger will now be supporting the planning and direction of the group’s digital marketing, defining targets and KPIs, measuring outcomes, and making regular recommendations on how to refine and optimise its marketing in everything from search and social to email and on-site.

Andy Shaw of Wisetiger said “This appointment marks a real step forward for both Thai Leisure Group and Wisetiger. Truly effective digital marketing relies on someone taking a proactive, strategic view - defining goals and direction, measuring and making data-driven adjustments. We’re delighted to be taking on that role for a long-term client.”

For more about the Thai Leisure Group, visit www.thaileisuregroup.co.uk

In April 2017, Magna Housing amalgamated from Magna Housing Association Limited, Magna West Somerset Housing Association and Magna Housing Group LImited. A corresponding online consolidation was required, which Wisetiger gamely undertook, upgrading the sites to TYPO3 version 7.6 in the process.

Andy Shaw of Wisetiger said, “The Magna amalgamation is great news for affordable housing in Dorset and Somerset, and we’re thrilled to have supported it by bringing the websites together. Tenants now have a single point of call for all their housing needs, and site updates are easier to manage thanks to the CMS upgrade.”

The website is live now, visit www.magna.org.uk

ResDiary is a comprehensive online table booking tool designed specifically for restaurants.

It offers a complete off-the-shelf solution for restaurant booking, including detailed functionality for data gathering, booking limitations and real-time availability updates.

Our Resdiary partner accreditation means the agency can now offer clients bespoke booking widgets, above and beyond the standard ResDiary widget. These custom widgets offer all the same ResDiary functionality, but can be customised and styled to incorporate client branding, and deliver a seamless user experience.

Andy Shaw of Wisetiger said, “We’re delighted to become an accredited ResDiary Partner and be able to offer tailored ResDiary integration to our clients. ResDiary has incredible functionality, but the standard widget doesn’t always mesh well with client websites. Now we can ensure a slick branded user experience, with a fully responsive booking widget.”

Wisetiger has already begun, with a new integrated custom booking widget that went  live on www.chaophraya.co.uk this month.

The new website forms part of a radical refresh of its branding, recontextualising the heritage brewer to appeal to modern drinkers, while still trading on its history - a rejuvenation typified by the double A-side slogan “King of the Old Cool - Hard Craft Since 1875”.

Aside from a fresh, responsive design incorporating beloved pub tropes like wooden floors, the site features a handy “find a pub” tool, integrating with Google Maps for users to find their nearest Wadworth pub on the go.

At the backend, everything integrates with the brewer’s CRM system, allowing them to take applications for job and pub tenant vacancies directly through the site - capturing valuable data along the way.

Simon Verrall of Wisetiger said “Wadworth has been a staple of Britain’s rich pub and ale culture for over a century, and we couldn’t be prouder to have played a part in keeping these rich traditions alive - and reminding younger drinkers that new isn’t always better!”

The website is live now. Visit www.wadworth.co.uk

The new website – designed and built by Wisetiger from the ground up – is clean, sleek and streamlined. The site is intended as information for potential clients and investors, and that’s what it does. Every element is geared towards that goal, with no additional functionality required. And although the design aims to impress, it does so without showing its feathers. Lean and efficient, just like the advice.

Andy Shaw of Wisetiger said “Urban Legacies is a group of world beating experts. The kind of company that impresses without trying too hard. That’s what we tried to get across on their site. They’re people you can trust because they know what they’re doing.”

The website is live now. Take a look at http://www.urbanlegacies.com/

The restaurant group is working to achieve high level data integration, to offer seamless, personalised organic marketing. With Wisetiger’s help, data will be collected at numerous engagement points – Point of Sale, web booking, restaurant Wi-Fi and surveys – to be used in tailored offers and engagement messaging; allowing Thai Leisure Group to interact with their customers on a near-granular scale.

Andy Shaw of Wisetiger said: “Personalisation is a huge growth area of digital marketing, and we’re thrilled to be putting Thai Leisure Group ahead of the curve. The days of blanket offers and messaging are offer, and we hope this programme will be a standard-bearer for the industry in how to collect, manage and use the data available to restaurants.”

The programme is currently being rolled out, and will be subject to ongoing optimisation and expansion.

Hello Student create spaces where students blossom. Their accommodation – from Aberdeen to Reading – puts a roof over studying heads, but also cares for their wellbeing. Accommodation managers in each building are available for advice, chats, tips and events are planned in community spaces to help students get to know each other.

Wisetiger is helping Hello Student to personalise and automate their marketing by capturing data at each stage of the conversion funnel – allowing the organisation to tailor email messaging to each individual, with a view to improving overall conversion rates. The whole process is automated, meaning marketing is more intelligent, without requiring significant resources. That’s what we call wise.

Andy Shaw of Wisetiger said, “Automated marketing creates a better experience for users and delivers higher conversions to companies. Hello Student do a brilliant job at looking after their tenants, and we couldn’t be happier to be helping them attract more students.”

The automated marketing programme has just gone live.

The BIIAB is the awarding body for the British Institute of Innkeepers’ industry recognised hospitality qualifications. Training centres are licensed by the BIIAB to provide courses towards qualifications ratified by the body. The qualifications help hospitality workers at all levels – from bar staff to publicans and hotel owners – to improve their skills and further their careers.

The new Wisetiger website includes integrated course management for both training centres and students. Course leaders can use the CentreZone extranet to advertise their course on the BII, manage bookings, take payments and access training materials. Individuals can find information, enrol in courses and book sessions all through the website.

The site has also been given a complete makeover, boasting a clean, clear design that makes it easy to find whatever you need – whether student or teacher.

Andy Shaw of Wisetiger said, “We’re delighted to support the BIIAB’s mission to raise standards in licensed retail. We hope that making course management so easy, for individuals and training centres, will help to widen the uptake of these valuable qualifications.”

The new BIIAB website is live now. Check it out at www.biiab.org

The BIIAB is the qualification awarding body of the British Institute of Innkeepers (BII) – the professional body representing everyone working in the hospitality industry, from waiters and bar staff to publicans and hotel managers. The qualifications they award – attained at licenced training centres – are recognised across the industry, helping hospitality workers to further their careers.

The new site is a complete refresh from the ground up, offering improved functionality alongside a reimagined design, to better represent the body within the industry and to the wider public. It will also feature a comprehensive, integrated extranet, providing complete course management for individuals and training centres alike.

Simon Verrall of Wisetiger said: “The work the BIIAB does is so valuable to hospitality workers – to have an industry recognised qualifications can put rocket fuel in your career – so we’re delighted to play a part in widening awareness of the opportunities on offer.”

The website is currently in development, scheduled to go live within Q1 of 2017.

The website has been designed to reflect the restaurants, with large, statement photography and parallax animations infusing the screen with the same ramshackle market feel of the physical locations. A fully integrated booking widget makes reserving a table at any location easy; and events, offers and gift vouchers are all easily manageable from a streamlined CMS, plugged into detailed data capture and analytics for future engagement projects.

Simon Verrall, of Wisetiger said: “The Thaikuhn website was such a fun project. We’re delighted with how we managed to bring the bustling Bangkok character of the restaurants – from the décor to the menus – without cluttering the functionality.”

The website is live now. Take a look at www.thaikuhn.co.uk

The new website was designed and built by Wisetiger to reflect the aspirational experience of Chaophraya. Understated black and gold evokes the classic style that offsets the regional dishes and Thai cocktails of the restaurants. A fully integrated booking widget makes reserving a table at any of the eight locations simple. Ongoing implementation of vouchers and offers gives greater value to customers, while gathering data for analytics and personalised marketing in future engagement projects.

Simon Verrall of Wisetiger said: “The Chaophraya experience is unique, and highly refined. We designed the website to bring that same experience online, so every customer begins their journey in the same style that they end it.”

The site is live now. Book a table at www.chaophraya.co.uk

Wisetiger has been commissioned to manage the Grove Theatre website, providing technical support, day-to-day management and hosting for the site; as well as long-term strategic planning and development. Regular reviews will be conducted to ensure the site stays up-to-date and continues to offer Grove Theatre customers an enjoyable theatre experience - online as much as off.

Andy Shaw of Wisetiger said "We are great supporters of the arts, so it is a delight to be able to offer our services to the Grove Theatre. They are a truly integral part of the Dunstable community and have quickly become a cornerstone of the British cultural landscape. It is an honour to be involved."

Wisetiger has been tasked with managing and supporting the Meadhurst website. Beyond ensuring optimum up-time, load-time and other technical benchmarks, Wisetiger will be providing ongoing consultation and development to consistently improve the user experience over time: making sure the Meadhurst is making the most of its online presence.

Andy Shaw of Wisetiger said "The Meadhurst is a fantastic club that offers brilliant services to its members - it's a real perk for BP workers and contractors. We're delighted to be in a position to make the website as good as the facilities."

The handing of online responsibility to Wisetiger is part of a broader move by 1 Life Management Solutions Limited who oversee the Meadhurst. It is one of a number of sites 1 Life are giving over to Wisetiger for support services.

Having designed and built their website, Wisetiger were the obvious choice to take on the digital marketing. The website was built with SEO in mind from the first line of code, and the agency is perfectly placed to carry that optimisation forward; especially with its extensive track record of occupancy marketing in the hospitality and hotel sectors

.... of Allstay said "We're proud to appoint Wisetiger for our digital marketing. Having built our website, they already know our business, and with their experience in occupancy marketing they are a natural choice to help us get in front of as many people as possible online."

Allstay join Wisetiger's sizeable roster of occupancy marketing clients that includes other serviced apartment providers, student accommodation providers and hotel groups large and small.

Wisetiger has been appointed to take over the hosting, support and management of their website. The agency is an obvious choice, considering the depth of its involvement in the leisure and hospitality sectors, and in particular, its technology partnership with 1 Life Management - of which Leisure in the Community is a part.

Andy Shaw of Wisetiger said "Leisure in the Community do fantastic work that really improves people's lives within the communities they operate - and we couldn't be happier to support that work in whatever way we can."

Aside from the daily operation of the site, Wisetiger will take charge of the long-term strategy, optimising its content, performance, use and search visibility to maximise Leisure in the Community's return on investment.

Having worked with Wisetiger on their digital marketing for three successful years, Howett Thorpe is radically increasing its SEO spend to build on its already substantial search traffic - a key plank of Howett Thorpe's success.

As part of the expansion, a progressive approach to PPC and social media is being adopted, to deliver more targeted traffic and higher levels of engagement that deliver value in themselves, as well as symbiotically supporting the organic SEO campaign.

Andy Shaw of Wisetiger said "We're excited to build on the success we've already achieved with Howett Thorpe, and in particular, to incorporate PPC and social media into the SEO in a very natural way. SEO, PPC and social media are too often seen as separate channels, but they can actually tangibly support each other - and that's how we're going to use them."

Wisetiger already manages and hosts a number of 1 Life's websites, including their own - which was also designed and built by Wisetiger - but now 1 Life have commissioned the agency to host, manage and support a further six sites, expanding its remit to include a host of of venues across the UK.

Aside from hosting and technical support, Wisetiger will provide ongoing management, facilitating updates and making and implementing recommendations to optimise performance and return on investment.

Andy Shaw of Wisetiger said "1 Life are long-term clients, and we couldn't be happier to take on more of their website management and hosting. It is always gratifying for a client to trust you to be more than just a provider - rather, to be a technology partner."

Built from the original sports centre, it also serves as a community hub, offering Olympic grade running and swimming facilities for everybody in Aylesbury.

Wisetiger now manages and supports the website, looking after daily operations - including hosting - and the long-term goals of the site. The agency will conduct reviews to make and implement recommendations for improving the usability and performance of the site, as well as its digital marketing potential; the end goal being to make the site as accessible and integral to the community as the stadium itself.

Andy Shaw of Wisetiger said "Stoke Mandeville Stadium is one of the best athletic facilities in the country and their support of paraplegic sports is second-to-none. We at Wisetiger couldn't be more thrilled to be on the team."

The venue is a hub for the local community, hosting the region's most popular Pantomime.The venue is managed by 1 Life Management and Solutions - and Wisetiger has been tasked with hosting, managing and supporting the website as part of a broader strategy by 1 Life to shift responsibility for its online presence to the agency.

Wisetiger will take charge of the day-to-day running of the site, and will also be conducting regular, ongoing reviews to boost performance - refining the user experience, technical operation and search optimisation to increase traffic, engagement and sales: ultimately to improve Alban Arena's return on online investment.

Andy Shaw of Wisetiger said "The Alban Arena is an incredibly exciting project. We're thrilled to see where we can take the website - and how we can help them put on even bigger and better shows."

Wisetiger - who already have a close working relationship with BII (British Institute of Innkeeping), one of the PGB members - have been handed the reigns for the group's three websites. The agency will be responsible for ongoing management and support, as well as continual reviews and recommendations to further develop the sites to enhance their marketing performance.

Andy Shaw of Wisetiger said "We're delighted to extend our involvement with the BII to its umbrella group - The Pub Governing Body. We feel it's a testament to our understanding of the particular challenges and opportunities within the sector."

The move represents a deepening of Wisetiger's involvement in the hospitality sector, already handling digital marketing (including website design and development) for an extensive list of hotels, hotel groups and accommodation providers.

For more details and to apply online please see the job description.

We're looking forward to hearing from you!

Comforts of Home offers fully-serviced and furnished apartments in Continental Europe, primarily for international 'study abroad' students. They ensure students studying overseas have somewhere safe and comfortable to stay while away from their home country.

Empiric Student Property, the owner and operator of premium student accommodation across the UK has launched a new consumer brand and website called Hello Student. The responsive website from Wisetiger will be at the core of Empiric’s marketing strategy and integrates seamlessly with the TCAS student booking platform.

Wisetiger already work with Areen to support their sales and marketing activities, including a corporate brochure that was launched in November 2015.

The repositioning of 1Life from the old Leisure Connection brand was completed by Wisetiger in 2013. The old brand was replaced as part of a £11m refinancing of the business, with 1Life branding created to demonstrate the changes to the business, its management and vision.

We thought you'd like to see our office Christmas Tree here at Wisetiger HQ in Farnborough!

Ok, it's not just ours – we share it with everyone else at the IQ Business Park. Our office is in the Historic Farnborough Aerospace Quarter and the tree stands in an amazing WW1 Airship Hangar. Built in 1911 this amazing frame was home to an Army Air Corps airship.

All of us at Wisetiger would like to send our warmest greetings to our clients, friends and suppliers this Christmas. We reach the end of the year on a high note and would like to wish all of you a very prosperous and successful 2016.

Merry Christmas!

Fox PR needed a new website and marketing materials to meet the expectations of their clients. They wanted their website to showcase the high quality coverage that they get for their clients in publications ranging from Tatler, The Sunday Times and Condé Nast. 

This latest version of the LEA website is the fourth version that Wisetiger has created, spanning a working relationship with the client that goes back to 2004. 

Our work in this sector is focussed on increasing engagement and conversion of website visitors into student accommodation bookings. We’ve got a great track record of delivering successful digital marketing to students, so when we saw a survey of how students are using the web on smartphones we decided to share it with you.

Take a look over on our Stripey Blog.

Empiric Student Property plc invests in modern, premium student accommodation located in prime city centre locations in top university towns and cities. Empiric is listed on the London Stock Exchange and has 33 investment properties and a portfolio of 17 development properties across the UK.

Their new responsive website will integrate with the TCAS Online student accommodation management platform. Wisetiger has worked closely with TCAS for a number of years and has developed a direct website integration module that enables a smooth website customer journey with real-time availability & pricing updates.  The focus of the design & integration is to increase engagement and conversion of online visitors to accommodation bookings. The responsive website design also drives engagement with requests for viewings, enquiries and builds a marketing database of students requiring student accommodation.

Wisetiger already support other organisations in the student accommodation sector including Gradpad, CastleHill and CRM Students.

For more information about Wisetiger’s approach to digital marketing in education and student accommodation please contact us.

To find out why responsive websites are an important part of your digital marketing strategy read our Blog article Why Mobile in 2015 – Responsive Design.

Wisetiger won the business in a three-way pitch, and the initial work will be supporting Areen with marketing materials to be used in the Middle East, and will include a printed brochure that will showcase Areen's work and clients in the region.

Simon Verrall, Creative Director said "We’re really looking forward to working with Areen. Driving their brand across different marketing channels, creating a common purpose and a consistent tone of voice will definitely deliver success".

For more information or to find out how Wisetiger can help drive marketing success for your organisation please contact us.

Wisetiger is delighted to announce the launch of a new responsive website for NV Management, one of the UK's leading names in providing exceptional actors for the business world, serving a range of prestigious clients including Her Majesty’s Prison Service, Historic Royal Palaces and Rolls Royce. They are an established name in the field of role-play and forum theatre, as well as collaborating with writers, TV and video producers and event management specialists.

The BiffBatt World Championships were a great success and overshadowed other bat and ball events taking place during the same period in South West London!

Smartphones and Tablets accounted for 53% with Desktop devices at 47%. Interestingly, of the 53% from Mobile devices, Smartphones were 39% and Tablets 14%. You can read the full story about Mobile pushing past Desktop on the eMarketer website.

The full article provides some insight but the key drivers for successful direct bookings on a hotel website are:

• Good user experience on the website
• Good photography and room shots
• Showing lots of date options during the booking phase
• Displaying customer reviews
• Making it work on mobile devices

To find out how Wisetiger has successfully helped hotels increase revenue and drive direct bookings contact us or take a look at the hotels and occupancy marketing pages on our website. 

Wisetiger is delighted to announce the launch of a new responsive website for Call Systems Technology, the UK’s market leader in wireless on-site communications and alarm monitoring. CST serves a broad range of customers in the hospitality sector ranging from Wagamama, TGI Friday’s, Jamie’s Italian and the Emirates Stadium.

The key benefits to Marketing Automation are:

• Saving time
• Efficiency
• CRM integration
• Data collection
• Multi-channel management
• Consistency
• Personalisation

Thankfully Automated Marketing is no longer an expensive or complicated process. At Wisetiger we've developed some tools and know-how to help businesses streamline their marketing effort whilst at the same time increasing their marketing engagement.

Talk with us to find out more.

The highest-ranked UK brand was Vodafone in 23rd place, whilst poor old Tesco has now dropped out of the top 100 (it was 66th last year). Five other UK companies made the top 100 list in 2015, with BT at $17.9bn ranking it 58th.

Top 10 most valuable global brands in 2015 are:

1. Apple, $246bn, up 67%

2. Google, $173.6bn, up 9%

3. Microsoft, $115bn, up 28%

4. IBM, $93.9bn, down 13%

5. Visa, $91.9bn, up 16%

6. AT&T, $89.4bn, up 15%

7. Verizon, $86bn, up 36%

8. Coca Cola, $83.8bn, up 4%

9. McDonald’s, $81bn, down 5%

10. Marlboro, $80bn, up 19%

The full report is available from Brandz.

Howett Thorpe is a leading independent finance and accountancy recruitment specialist who have been established for over 20 years. They offer permanent and temporary recruitment services within Surrey, Hampshire, Berkshire, Middlesex and West Sussex. 

In a recent interview with publisher ‘Future Travel Experience’ Google’s Head of Travel Top Accounts told the magazine that the smartphone will remain a vital part of the travel experience. 

Merchant Taylor’s School has been a Wisetiger client since 2005. Over the last ten years we have planned, designed and delivered various marketing pieces for the school including Open Day materials, school magazines, advertising, branding and email marketing.

The new website will be the third version of the site that Wisetiger will have created for the school.

In an interesting article in Hotel Owner, Aditya Sanghi discusses five technology trends that are likely to influence the hotel sector in the next few years.

The cloudy skies didn’t dampen your enthusiasm – check out the Solar Selfie Gallery on Facebook!

To celebrate Solar Eclipse Day, Wisetiger has been thinking about ‘increasing your visibility’ – and what this means for digital marketing. 

On the Stripey Blog you’ll find some insight into responsive website design, a smartphone user infographic, 5 digital marketing things to be doing this Spring – and 5 web analytics for stellar customer insight. Remember: if the sun is your target audience, Google Analytics are the glasses to help you see it more clearly! 

PwC report suggests growth across the board for UK hotels, underpinned by a resilient economy, buoyant business travel and a knock-on effect from the Rugby World Cup. Modest growth in occupancy should be mirrored in both the Provinces and in London and should be enough to lift occupancies to record levels.

Nyman Libson Paul is the UK’s leading firm of accountants specialising in the film and theatre industry. They represent some of the best and brightest luminaries in the world of entertainment from film and television to theatre, music and sport.

CastleHill Group is an existing provider of student recruitment services for over 50 universities and their involvement in student accommodation is part of a £100m sharia-compliant fund. 

The new responsive website will include branding as well as integration with the TCAS Online student accommodation management platform.

Wisetiger already supports other organisations in the student accommodation sector including Gradpad and CRM Students.

For more information about Wisetiger’s approach to digital marketing in the education and student accommodation please contact us.

To find out why responsive websites are an important part of your digital marketing strategy read our Blog article Why Mobile in 2015 – Responsive Design.

London Executive Aviation is the largest business plane charter operator in the United Kingdom operating out of six bases around London. In 2014 LEA became part of the Luxaviation Group creating a combined fleet of 90 business aircraft, with particular strengths in the fast-growing large-cabin business jet market.

Wisetiger have been working with CRM Students since 2011 and this is the second version of the occupancy marketing website. The key objective of the site is to convert visitors into online bookings. This has been achieved by integrating a TCAS Booking Engine into the website, taking students from ‘browsing’ to ‘booking’ in one fluid process - increasing bookings and helping CRM fill their accommodation quicker.

1Life is one of the UK’s leading providers of outsourced local authority leisure services. The company manages over 50 leisure and arts facilities across the UK including fitness clubs, leisure centres, swimming pools, theatres and arts centres. 

Channing is an independent day school for girls aged 4–18 in Highgate, north London. Founded in 1885, Channing is known as a happy and successful school community, with an emphasis on small class sizes and individual achievement.

Prior’s Field School is a leading girl’s school near Godalming in Surrey. They have been working with Wisetiger on their marketing since 2006 and during the last 9 years have rolled out regular improvements and enhancements to their website and digital marketing. 

1Life is a leading provider in the supply of outsourced quality leisure, cultural and fitness services. The company manages over 50 leisure and arts facilities across the UK varying from fitness clubs, leisure centres, swimming pools, theatres and arts centres, to arts and sports outreach services and programmes. Working together with its partners, the organisation will inspire a community of people who look after themselves and others through health, the arts, sport, activity and learning - to encourage everyone to make the most of their ‘1Life’.

Enquire now about how Wisetiger can help improve user engagement on your website.

Wisetiger will be adding a modification to CRM Student's current property management system to capture enquiries from people interested in properties which are not yet available for application. Though this CRM will be able to better engage with interested students, keep them abreast when properties are available and ensure they are capturing their data.

With over 19,000 beds, CRM Students is the largest independent student accommodation company in the UK. The main objective of their website and digital marketing is to convert website visitors into online bookings.

Enquire now about how you can modify your own website to improve engagement.

Wisetiger will be advising on branding, digital marketing techniques, and updating the content used by the business when communicating with potential and new staff members. 

You can learn more about Greene King at www.greeneking.co.uk.

Contact us to learn more about Wisetiger's branding, digital marketing and content services.

TransContainer is the leading intermodal container transportation company in Russia. The company owns about 50% of the total flatcar fleet in Russia, holds 47% of the rail container transportation market and 24% of the rail-side container terminal handling market in Russia. 

Wisetiger was initially appointed by TransContainer to design and build an investor relations website that would comply with shareholder regulations and best practice. TransContainer has now signed up to a five year contract for Wisetiger to recommend and manage a Continuous Improvement plan to meet the business's objectives.

Visit TransContainer's website at: www.trcont.ru

Contact us today to learn more about Wisetiger's Continuous Improvement packages.

What’s the deal?

Black Friday (28th November) is the day to bag yourself a bargain! 

Here at Wisetiger we've developed a website and digital marketing healthcheck specifically designed for independent hotels. Discover how you could drive occupancy and direct bookings through your website with measurable digital marketing.

Claim your half price digital healthcheck for just £250 (usually £500) and discover where your website is performing well and get expert advice as to how it could be improved.

What do I get?

Using web analytical tools and scoring against more than 60 other key metrics we'll review your existing website and digital marketing to provide you with:

• An expert review of your website and digital marketing
• An evaluation of ten key areas of your website performance including:
  • Assessing the design of your website
  • Reviewing your website against your location
  • Evaluating interaction with social media
  • Inspecting your site on mobile and tablet devices
  • Checking to see if search engines send traffic your way
  • Gauging the usability of your website
  • Measuring website speed and performance
  • Appraising content to see if you're getting your message across
  • Reviewing engagement to see what happens when people browse your site
  • Assessing your website to see how well it converts visitors into customers

• A bespoke healthcheck document rating your website with recommendations
• A meeting or phone call with a Wisetiger Director who will discuss your business objectives and identify areas for digital marketing improvement

And if you decide work with Wisetiger for your ongoing digital marketing or your hotel website we'll refund the cost of your healthcheck in full against future projects.

How do I claim?

Follow this link and complete the form at the bottom of the page.

Who is Wisetiger?

Wisetiger is an occupancy and membership marketing agency focussed on hospitality and leisure operators. We provide businesses with the tools to increase revenue and drive direct bookings with our specialist web design and digital marketing. Our solutions engage, convert and retain customers within the hospitality sector, including hotels, restaurants and bars. Services include building responsive websites, content marketing, email marketing, brand development, social media and integrated communications plans. 

What is Black Friday?

In the US, the day after Thanksgiving is referred to as Black Friday, and it is the biggest day for shopping as extravagant discounts are applied to thousands of products across various retailers. This year, Black Friday falls on 28 November. It's named Black Friday because it's the day when stores go from the red (debit) into the black (credit). While Thanksgiving and therefore Black Friday are primarily a US-based holiday, thanks to the internet and online shopping, UK companies have joined in the fun!

Andy will be joined by representatives from Twitter, TripAdvisor and Yelp to share their opinions on customer engagement. The workshop will also include an overview of the social media landscape in the hospitality industry, the power of Google +, and how to create and measure targeted marketing promotions.

We think it's rather lovely, but don't take our word for it, have a good nose around.....

Fancy a new-look website yourself? Want to keep up with responsive web design? Contact us today to find out more...

The show had a great vibe, some brilliant exhibitors, inspiring panel discussions and fantastic attendance from some of the best and brightest independent hotels around.

Marketing and digital subjects were some of the most well-attended panel discussions over the two days, with the show itself tweeting that there was "standing room only at the #gettingsocial session", which featured our very own Andy Shaw (@AndyShawWT) as one of the panelists.

The discussion was chaired by Mr Piers Brown (@BoHoNews), the CEO of Boutique Hotel Media which publishes the industry leading Boutique Hotel News and Serviced Apartment News websites.

The other panelists who joined Andy, included Philip Newman-Hall (@PNH_Hotelier), the Director/GM of Belmond Le Manoir aux QuatSaisons, whose career has spanned 40 years, working with both private owners and group properties, among them Richard Branson's Virgin Hotels; Karen Fewell (@DigitalBlonde), Managing Director of Digital Blonde, a digital consultancy specialising in hospitality, foodservice and food; and Jill Quick (@jillquick), Marketing Consultant at Quick Marketing, who has headed up the marketing teams of luxury hotel groups and private members clubs and has gained experience working in agency and client side roles in the private, public and non-profit sectors. 

During the session the experts shared their advice on how, when (and when not to) use Twitter, Facebook, Instagram and other social media channels to make a hotel a key part of the conversation. To see the highlights from the discussion click here.

Photos from top left: Andy Shaw, Wisetiger; Piers Brown, Boutique Hotel Media; Karen Fewell, Digital Blonde; Jill Quick, Quick Media; Philip Newman-Hall, Belmond Le Manoir aux QuatSaisons

Read more about Andy at the #GettingSocial event here.

Wisetiger is an occupancy and membership marketing agency focussed on hospitality and leisure operators. We provide businesses with the tools to increase revenue and drive direct bookings with our specialist web design and digital marketing. Our solutions engage, convert and retain customers within the hospitality sector, including hotels, restaurants and bars. Services include building responsive websites, content marketing, email marketing, brand development, social media and integrated communications plans.

Couldn't attend the show? Don’t worry, email to enquire about our Wisetiger hotel marketing packages, especially designed for independent hotels.

Wisetiger is an occupancy and membership marketing agency focussed on hospitality and leisure operators. We provide businesses with the tools to increase revenue and drive direct bookings with our specialist web design and digital marketing. Our solutions engage, convert and retain customers within the hospitality sector, including hotels, restaurants and bars. Services include building responsive websites, content marketing, email marketing, brand development, social media and integrated communications plans.

Your mini review at The Independent Hotel Show, worth £500, will include half an hour with a Wisetiger Director who will discuss your business objectives and identify the areas for digital improvement. You will then be sent your personalised mini review a few days following the show.

Register to book a free Wisetiger mini healthcheck at The Independent Hotel Show, or visit us at stand 288C.

Can’t attend the show? Don’t worry, email to enquire about our Wisetiger hotel marketing packages.

Fitnut is the leader in Workplace Wellbeing and one of the largest and most experienced providers in Europe, helping companies to improve performance and reduce absenteeism while pushing up productivity because of greater wellness and energy levels.  

Wisetiger was appointed by Fitnut to refresh their website, incorporating their new logo and branding. The new site features news stories, a clear call to action on the home page, a secure client log-in area and is integrated with Health Manager, an award winning, web based health management software system. Clients are also able to track their wellbeing programmes via the website. 

You can visit the Fitnut website at www.fitnut.co.uk

Enquire now about how Wisetiger can help you refresh your website.

Offering great membership deals, including free trainers in October, the campaigns are running across all 1Life leisure centres throughout the UK, and include posters, banners and hoardings in and around each centre. This is also supported by a broadcast email campaign and promoted across the company’s website.

1Life is a leading provider in the supply of outsourced quality leisure, cultural and fitness services. The company manages over 50 leisure and arts facilities across the UK varying from fitness clubs, leisure centres, swimming pools, theatres and arts centres, to arts and sports outreach services and programmes. Working together with its partners, the organisation will inspire a community of people who look after themselves and others through health, the arts, sport, activity and learning - to encourage everyone to make the most of their ‘1Life’.

Visit the 1Life website to learn more about this incredible offer.

Enquire now about how Wisetiger can help you build a seasonal marketing campaign to drive sales and membership.

One of the key trends that emerged at the exhibition was how technology is revolutionising the fitness industry, though greater engagement with users, better reporting to trainers and coaches, and better membership retention for clubs.

Personal fitness devices and gadgets are increasingly important to individuals, especially wearables, and we’re all looking forwards to how the new generation of watches will change the way people record their health and fitness. The exhibition also showcased bigger pieces of gym kit which can record health data to be reviewed by individuals as well as clubs and trainers. 

Emerging technology, such as smart watches and mobile activity trackers, is creating better engagement, especially with younger generations, and promises to change the way we engage with fitness suppliers and brands in the future.

As well as an opportunity to see the latest products, services and innovations that the market has to offer, Simon also met up with some of Wisetiger's key leisure clients.

Watch this space....

The discussion about how to use social media to gain a competitive advantage is being chaired by Piers Brown, CEO of Boutique Hotel Media. Andy is joined by fellow panelists Karen Fewell, Managing Director of Digital Blonde, and Philip Newsman-Hall, Director/GM of Belmond Le Manoir aux Quat Saisons. The experts will share their advice on how, when (and when not to), use Twitter, Facebook, Instagram and other social media channels to make your hotel a key part of the conversation.

You can hear the debate on Tuesday 21st October at 11:00 - 11:45 on the Innovation Stage at The Independent Hotel Show.

Wisetiger is also exhibiting at the show at stand 288C - visit us there for a free mini digital health review, worth £500, and learn more about our results-driven hotel packages. Your mini review will include half an hour with Andy Shaw who will discuss your business objectives and identify areas for digital improvement. You will then be sent your personalised review following the show. Register to book a free Wisetiger mini healthcheck at The Independent Hotel Show.

Magna Housing is a medium-sized, independent group of housing companies which works with local communities to help people meet their housing needs and aspirations.

As part of 'Continuous Improvement' for Magna Housing, Wisetiger has further enhanced their three websites for their users with responsive web design. This is a website design approach which optimises content for easy viewing with minimal page resizing, scrolling and panning, across a wide range of devices from mobile phones and tablets to laptops and PC desktops.

Visit the websites at www.magna.org.uk, www.magnaha.org.uk and www.magnaws.org.uk.

Contact Wisetiger to discover the benefits of going responsive or read our blog on the subject.

Wisetiger is an occupancy and membership marketing agency focussed on hospitality and leisure operators. We provide businesses with the tools to increase revenue and drive direct bookings with our specialist web design and digital marketing. Our solutions engage, convert and retain customers within the hospitality sector, including hotels, restaurants and bars. Services include building responsive websites, content marketing, email marketing, brand development, social media and integrated communications plans.

Your mini review at The Independent Hotel Show will include half an hour with a Wisetiger Director who will discuss your business objectives and identify the areas for digital improvement. You will then be sent your personalised mini review a few days following the show.

Register to book a free Wisetiger mini healthcheck at The Independent Hotel Show.

Can’t attend The Independent Hotel Show? Don’t worry, email to enquire about our Wisetiger hotel marketing packages.

Leisure in the Community Ltd is a leisure management organisation, dedicated to supporting and developing sports, leisure and cultural facilities in communities.

Wisetiger was appointed to design a 20 page report to include foreword, company background, update of activity and accounts.

Find out more about Leisure in the Community at www.leisureinthecommunity.co.uk.

Contact Wisetiger for a quote for producing your next Annual Report.

Allstay provides business and leisure customers with a wide choice of accommodation both hotels and serviced apartments.

This week sees brand new property pages being added to the site (example) which feature photo galleries, Google maps, rates, reservation forms and even discounts to local restaurants and attractions. The booking experience has also been further improved with a seamless integration with the Avvio booking system to secure more direct bookings for Allstay.

Visit the new websites at www.allstay.co.uk.

Contact Wisetiger to discover how you can further enhance your existing website.

The student management company is partnering with Housing Hand to provide a secure, UK based guarantor to students, allowing them to pay monthly for their student accommodation.

Wisetiger will be integrating the Housing Hand service into CRM Student's own application process on their website. This will make the application process easier for students and will, as a result, increase bookings and help CRM fill their accommodation quicker.

With over 19,000 beds, CRM Students is the largest independent student accommodation company in the UK. The main objective of their website and digital marketing is to convert website visitors into online bookings.

Enquire now about how you can integrate other services into your own website to improve profitability.

The acquisition will now see Medvivo’s private and business customer base rise to around 30,000. Users will benefit from Medvivo's clinically-focused telecare service and expertise in promoting the integration of health and social care services.

Andrew Cowie, Medvivo’s Chief Executive said, “We’re delighted to strengthen our offering by acquiring the telecare business from Magna. It represents two best-of-breed organisations coming together to offer customers the highest quality clinically-focused telehealth and telecare services from Medvivo”.

Visit the website at www.medvivo.com

Contact Wisetiger to develop your digital marketing strategy.

AmaZing Venues specialises in creating legendary experiences in AmaZing venues throughout the UK, from weddings, parties and corporate events to exclusive use hire and magical themed events.

Owned by entrepreneur Mike Clare (founder of Dreams), the AmaZing Venues properties, which include three historic Sea Forts situated in the Solent, are utterly unique and located in some of the most stunning locations in the UK.

The planning day, hosted by Mike Clare himself, was an excellent strategy meeting between all the company's marketing minds. Watch this space.....

Visit the website at www.amazingvenues.co.uk

Enquire now about how Wisetiger can help you create an AmaZing, integrated website.

The new developments will include interactive timetables, interactive online booking systems and online membership and e-commerce. These improvements will allow members to see live availability for classes they wish to attend and to book online.

All of these new website enhancements will improve the user experience for 1Life's members. The developments will integrate with Gladstone MRM, 1Life's booking system, to enable operations staff to update schedules, which in turn will update the website. This also means 1Life is not reliant on the Gladstone standard templates. As a result Wisetiger will be providing a totally unique system for the leisure operator, allowing 1Life to truly differentiate from its competitors. As well as visual improvements, Wisetiger's bespoke integration will also improve the user experience by allowing members to easily and smoothly find classes and book, whilst retaining the brand's own unique look and feel.

1Life is a leading provider in the supply of outsourced quality leisure, cultural and fitness services. The company manages over 50 leisure and arts facilities across the UK varying from fitness clubs, leisure centres, swimming pools, theatres and arts centres, to arts and sports outreach services and programmes. Working together with its partners, the organisation will inspire a community of people who look after themselves and others through health, the arts, sport, activity and learning - to encourage everyone to make the most of their ‘1Life’.

You can visit the 1Life website at www.1life.co.uk.

Enquire now about how Wisetiger can help you integrate with your existing booking system to improve customer engagement.

Offering astonishing discounted membership deals, the campaign is running across all of its leisure centres throughout the UK and includes posters, banners and hoardings in and around each centre. This is also supported by a broadcast email campaign and promoted across the company’s website.

As well as driving new adult membership, the campaign is also aiming to encourage more children to take part in activities over the Summer Holidays.

1Life is a leading provider in the supply of outsourced quality leisure, cultural and fitness services. The company manages over 50 leisure and arts facilities across the UK varying from fitness clubs, leisure centres, swimming pools, theatres and arts centres, to arts and sports outreach services and programmes. Working together with its partners, the organisation will inspire a community of people who look after themselves and others through health, the arts, sport, activity and learning - to encourage everyone to make the most of their ‘1Life’.

Visit the 1Life website to learn more about this incredible offer.

Enquire now about how Wisetiger can help you build a seasonal marketing campaign to drive sales and membership.

Allstay provides business and leisure customers with a wide choice of accommodation including both hotels and serviced apartments.

The new website has been responsively designed so users can view content on any device and the information will be tailored for the device they are viewing it on. Wisetiger's new project is to create a property database to be integrated with the website to promote the properties that Allstay manages.

Visit the website at www.allstay.co.uk.

Contact Wisetiger to discover why you should be considering a responsive website.

Magna Housing is a medium-sized, independent group of housing companies which works with local communities to help people meet their housing needs and aspirations.

The new responsive design will allow users to view content on any device and the information will be optimised and tailored for the device they are viewing it on. The project will be completed by next month.

Visit Magna Housing Group at www.magna.org.uk.

Contact Wisetiger to discover why you should be considering responsive design.

Allstay provides business and leisure customers with a wide choice of accommodation both hotels and serviced apartments.

The new website has been responsively designed so users can view content on any device and the information will be tailored for the device they are viewing it on. Built with an integrated booking system, the site also features search functions, embedded maps, property photo galleries and has Tripadvisor reviews integrated into each listing.

Visit the new websites at www.allstay.co.uk.

Contact Wisetiger to discover how you can integrate a booking system into your existing website or build a responsive website.

Magna Housing is a medium-sized, independent group of housing companies which works with local communities to help people meet their housing needs and aspirations.

As part of 'Continuous Improvement' for Magna Housing, Wisetiger has undertaken research with customer groups and designed the three websites based on that feedback. The websites have been restructured, given a more modern design and improvements have been made to the sites' usability, including 'call to actions' on the home page.

Visit the new websites at www.magnaws.org.uk, www.magnaha.org.uk and www.magnacareline.org.uk.

Contact Wisetiger to discover how you can update, modernise and improve your website.

As well as attending some fascinating master classes, panel debates and discussions focussing on hospitality technology at the Hospace Hub, the Wise Tigers were busy offering a range of hospitality businesses free digital marketing healthchecks.

Wisetiger provides digital marketing strategies and solutions to engage, convert and retain your customers, including responsive websites, content marketing, email marketing, brand development, social media and integrated communications plans.

The team are now working on the personalised mini reviews for everyone who signed up at the show, which identify areas for digital improvement and includes an independent assessment of current digital marketing strategies and assets, a website review, a SEO and content marketing audit, and a review of email marketing and social media presence. The healthcheck takes into account competitors and the marketplace, and based on our understanding of the brand and the objectives of the business, will include recommendations for increasing sales and occupancy.

Missed out? Don’t worry, click here to enquire about a Wisetiger Full Works healthcheck.

Gradpad is a sales and marketing website promoting postgraduate student accommodation in three prime locations around London. Wisetiger built their new website last year with young, intelligent and sophisticated students in mind and features interactive maps, videos, photos, floorplans, pricing and facilities.  

The website was specifically designed to generate sales enquiries with ‘book now’ and ‘book a viewing’ functions as well as a ‘LivePerson’ online chat. 

The integration with TCAS takes a student from ‘browser’ to ‘booking’ in one fluid action, improving the website experience and making it even easier to use the site.

Visit Gradpad’s website at: www.gradpadlondon.com

Enquire how Wisetiger can help you integrate better with your existing booking systems.

The award winning, Expedia.co.uk is the largest online travel provider for the UK, serving millions of travellers every year and offering more than 150,000 hotels and over 300 airlines worldwide to choose from. 

Wisetiger provides digital marketing strategies and solutions to engage,convert and retain customers within the hospitality sector, including hotels, restaurants and bars. Services include building responsive websites, content marketing, email marketing, brand development, social media and integrated communications plans. 

Contact Wisetiger today to learn more about leveraging Expedia to improve occupancy.

Shhhhhh! Wisetiger has been appointed by a London-based hotel operator to create an exciting new brand and website..... watch this space!

Wisetiger provides digital marketing strategies and solutions to engage, convert and retain customers within the hospitality sector, including hotels, restaurants and bars. Services include building responsive websites, content marketing, email marketing, brand development, social media and integrated communications plans. 

Contact Wisetiger today for your new branding or website design.

As well as hearing more about the free Buell Advice Clinic at Hotelympia (28th April - 1st May) where Buell Connect will launch (4.30 pm on the 29th of April in the VIP Lounge at Hotelympia), the group also welcomed new Business Partners, HR Executive Coaching, Fox PR, The Touch Agency and Whitebridge Hospitality.

The Buell Group is an unique coalition of independent businesses providing the most comprehensive advisory and service resource for the hospitality and leisure sector through its distinctive grouping of experienced business associates and partners. With over 300 years of expertise between them our advisors are able to offer practical support to hospitality organisations regardless of size or sector.

Click here to register for FREE specialist business advice at Hotelympia.

Offering astonishing discounted membership deals, the campaign is running across all of its leisure centres throughout the UK and includes posters, banners and hoardings in and around each centre. This is also supported by a broadcast email campaign and promoted across the company’s website.

1Life is a leading provider in the supply of outsourced quality leisure, cultural and fitness services. The company manages over 50 leisure and arts facilities across the UK varying from fitness clubs, leisure centres, swimming pools, theatres and arts centres, to arts and sports outreach services and programmes. Working together with its partners, the organisation will inspire a community of people who look after themselves and others through health, the arts, sport, activity and learning - to encourage everyone to make the most of their ‘1Life’.

Visit the 1Life website to learn more about this incredible offer.

Enquire now about how Wisetiger can help you build a seasonal marketing campaign to drive sales and membership.

Both Wisetiger and Fox PR are part of the Buell Group, the most comprehensive advisory and service resource for the hospitality and leisure sector.  Whatever your connection to the sector, Buell through its distinctive grouping of experienced business associates and partners can help and support you with every aspect of your business lifecycle.

Visit Fox PR's website at www.foxpr.co.uk and the Buell Group at http://www.buellconsult.co.uk.

Enquire now to learn how Wisetiger can help with designing your company literature.

Visit Global Port’s website at www.globalports.com.

Enquire now to learn how Wisetiger can help with your business’s branding.

TYPO3 6.0 sets its focus on being future-proof by significantly modernising its source code, in some cases completely rewriting sections to bring it up to date. With the introduction of the new ‘File Abstraction Layer’ TYPO3 6.0 can store and use files not only from a local webserver, but also from additional locations such as Amazon Cloud.

The new system is ideal for businesses who have very high traffic websites, and several Wisetiger clients have benefitted, including AmaZing Venues who, following a series of high profile TV appearances, have been experiencing a very high volume of traffic to their website.

Contact Wisetiger today to discover more about upgrading to TYPO3 6.0 or the Amazon Cloud.

3d Leisure is a specialist leisure facility management company offering management services to corporate gyms, hotel leisure clubs and spas, private health clubs, school gyms and sport centres.

The website has been designed and structured to improve business development and sales and Wisetiger’s Content Services team have supported the website launch with SEO to ensure the company did not see a drop in visitor numbers following the switch over of sites.

Visit the new website at www.3dleisure.com

Enquire now to discover how Wisetiger can help modernise your website to fit your business needs or to learn more about the importance of SEO.

March 2014 - Are you attending Hotelympia, the UK’s largest hospitality exhibition at Excel London (28th April - 1st May)? Are you interested in discovering how you could drive occupancy through measurable digital marketing? Book now for a free mini digital marketing review at the Wisetiger stand.

Wisetiger provides digital marketing strategies and solutions to engage, convert and retain your customers, including responsive websites, content marketing, email marketing, brand development, social media and integrated communications plans.

Your mini review at Hotelympia will include half an hour with a Wisetiger Director who will discuss your business objectives and identify the areas for digital improvement. You will then be sent your personalised mini review a few days following the show.

You can then have the no-obligation option to purchase a Full Works Healthcheck (£1,000) which includes an independent assessment of your current digital marketing strategy and assets, a review of your website and website analytics, a SEO and content marketing audit, and a review of your email marketing and social media presence. The healthcheck will take into account your competitors and the marketplace, and based on our understanding of your brand and the objectives of the business, will include our recommendations for increasing sales and occupancy.

Register to book a free Wisetiger mini healthcheck at Hotelympia.

Can’t attend Hotelympia? Don’t worry, click here to enquire about a Wisetiger Full Works healthcheck.

Magna provides and manages over 9,000 good quality, affordable homes to rent and buy across the South West of England.

The new website will be live in May.

Enquire now about how Wisetiger can help you refresh your website or content management system.

If you missed out, don't fret, have a look at our Facebook page to see the kits before they left Wisetiger HQ, and head over to www.wisetiger.co.uk/continuous-improvement to read the full content.

Here's a taster below:

5 things to do this Spring:

1. Check analytics for your volume of mobile visitors

2. If you don't have a responsive mobile site, double or treble the mobile visitor number to see what you could be getting

3. Make sure your Email Marketing is shareable on Social Media

4. Keep creating more relevant content, as content is 'King'

5. Integrate your website to your operations systems for better Customer Experience

1Life is a leading provider in the supply of outsourced quality leisure, cultural and fitness services. The company manages over 50 leisure and arts facilities across the UK varying from fitness clubs, leisure centres, swimming pools, theatres and arts centres, to arts and sports outreach services and programmes. Working together with its partners, the organisation will inspire a community of people who look after themselves and others through health, the arts, sport, activity and learning - to encourage everyone to make the most of their ‘1Life’.

Throughout January, a series of marketing activities worked in tandem, including leaflets, posters, advertising, banners, email marketing, website, social media and point of sale. The activity increased the numbers of registered users by 12.5% in one month and met all the organisation's sales targets.

View the 1Life website at www.1-life.co.uk.

 Enquire now about how Wisetiger can help you build a seasonal marketing campaign to drive sales and membership.

Last year Wisetiger was appointed to build the CRM Students website, designed specifically to generate sales enquiries. Now, by seamlessly integrating the site with TCAS, students can now easily apply and book accommodation online which has delivered an impressive uplift in conversion rates and sales.  Previously visitors to the site had to login to a standalone system, which required them to look for the room they wanted again.  The integration takes a student from ‘browser’ to ‘booker’ in one fluid action, improving the website experience and the impression it creates of CRM Students

Visit CRM Students website at: www.crm-students.com

Enquire now about how Wisetiger can help you integrate better with your existing booking systems.

1Life is a leading provider in the supply of outsourced quality leisure, cultural and fitness services. The company manages over 50 leisure and arts facilities across the UK varying from fitness clubs, leisure centres, swimming pools, theatres and arts centres, to arts and sports outreach services and programmes. Working together with its partners, the organisation will inspire a community of people who look after themselves and others through health, the arts, sport, activity and learning - to encourage everyone to make the most of their ‘1Life’.

With previous perception challenges, Leisure Connection required a radical new look and concept to launch the new-look business in 2014. Wisetiger has been responsible for creating the ‘1Life’ concept from scratch, but it’s more than just a change of name. The new brand will change the shape of the whole business to create an organisation that aims to inspire communities around the UK to look after themselves and to make the most out of life.

‘1Life’ was unveiled for the first time at Leisure Connection’s annual conference at Stoke Mandeville Stadium, and Wisetiger has been responsible for rolling out the the identity across everything from signage and uniforms to marketing materials and brand collateral. Keep your eyes peeled in January 2014 as the new brand is unveiled across all the UK and an exciting new website is unveiled (www.1-life.co.uk).

Enquire now about how Wisetiger can help you change perceptions, create a new brand or refresh your current brand.

Farnborough, Hampshire and London – 09 September 2013 - Wisetiger launches September marketing campaign for Everyone Active.

Farnborough, Hampshire – 16 August 2013 - Wisetiger launches new mobile website for London Executive Aviation.

Farnborough, Hampshire – 08 June 2013 - Wisetiger today launched the June 2013 membership marketing campaign for Everyone Active.

Farnborough, Hampshire – 10 April 2013 -

Wisetiger has today rolled out a number of improvements and initiatives to the Transcontainer website to improve the way the website is managed and to further improve the experience for visitors to the website. The updates include changes to the way online maps and data are managed by the team at Transcontainer, and enhancements to the the way the site is being indexed in English and Russian by Search Engines. 

Transcontainer is Russia's main container transport and integrated logistics company, accounting for more than half of the conatiner transport sector in Russia. Transcontainer owns 60,000 shipping containers and a network of container terminals. The company is listed on the London Stock Exchange.

Wisetiger were appointed to create Transcontainer's investor relations website in 2011 and have continued to support the company on an ongoing basis.

Farnborough, Hampshire – 03 April 2013 - Wisetiger today launched the April 2013 membership marketing campaign for Everyone Active.

Farnborough, Hampshire – 22nd March 2013

Farnborough, Hampshire – 15th March 2013

Farnborough, Hampshire – 14th March 2013

Clarenco's collection of iconic properties are set in some of the most stunning and spectacular locations in the UK – offering world class service and accommodation, sumptuous surroundings and fine dining.

Each of the Clarenco venues offers something completely unique and unusual ranging from Scottish castles, a world famous sea fort, a magnificent monastery and a Loire-Valley inspired Chateau.

Wisetiger were appointed to create and manage Clarenco's ongoing digital marketing following the successful launch of Clarenco's individual property websites. The ongoing marketing is focussed on delivering news and information about upcoming events throughout the year. The objective is to engage with the target audience and to generate enquiries and online bookings through the website. 

The first campaign is an email broadcast promoting Easter Events, including afternoon tea with an Easter twist at Stanbrook Abbey, a ‘chocoholics dream’ overnight stay at Plas Rhianfa and a 3 day house party at Ackergill Tower. Email marketing is being broadcast to 200,000 people with full reporting and analysis of the campaign being delivered back to the client.  

Farnborough, Hampshire – 9th March 2013 - Carberry Tower is a wonderful castle hotel, set just outside of Edinburgh in the former fishing town of Musselburgh. Set within 35 acres of beautiful grounds, the castle is the perfect venue for weddings, conferences, events, and short family breaks, offering luxurious facilities and stunning accommodation.

Carberry Tower's new website is the fourth of six new websites being launched for Clarenco for each of their exclusive property venues. The new websites have been designed and rolled out to expand on Clarenco's aready impressive online presence, by continuing to set suitably high expectations for their customers, and to supply individually tailored websites for each of their iconic properties.

Farnborough, Hampshire – 15th February 2013 - Wisetiger today launched another marketing campaign for London based short stay apartment specialists, Think Apartments. Wisetiger has delivered Think's marketing campaign from creative concept through to delivery across the website, email marketing and other sales channels to help drive traffic to the Think Apartments website and generate room bookings.

Farnborough, Hampshire – 8th February 2013 - Kinettles Castle's new website is the third of seven new websites being launched for Clarenco for each of their exclusive property venues. The new websites have been designed and rolled out to expand on Clarenco's aready impressive online presence, by continuing to set suitably high expectations for their customers, and supply individually tailored websites for each of their iconic properties.

Farnborough, Hampshire – 1st February 2013 - Wisetiger today launched the February 2013 membership marketing campaign for Everyone Active.

Farnborough, Hampshire – 29th January 2013 – Wisetiger today announced that CRM Students Ltd has engaged Wistiger, the digital marketing agency, to drive it’s digital marketing performance with a Continuous Improvement support agreement. 

Farnborough, Hampshire – 10th January 2013 - Spitbank fort’s new website is the second of seven new websites being launched for Clarenco for each of their venues. The new websites will bolster the already impressive Clarenco online presence, by continuing to set suitably high expectations for their customers, and supply individually tailored websites for each of their iconic properties.

Farnborough, Hampshire – 24th December 2012 - Wisetiger today launched another seasonal marketing campaign – promoting Think Apartments’ January Sales room rates. In addition to other marketing incentives, Wisetiger has delivered the latest campaign from creative concept through to delivery across the website, email marketing and other sales channels to help drive traffic to the Think Apartments website and generate room bookings.

Farnborough, Surrey – 18th December 2012 - Wisetiger today launched a new website to showcase and market Ackergill Tower for Clarenco - as part of their ongoing digital marketing support. 

Farnborough, Hampshire – 17th December 2012 - Wisetiger today launched the January 2013 membership marketing campaign for Everyone Active. The new year is the most important time of the marketing year for Everyone Active, when membership enquiries traditional increase as people make their new years’ resolutions to lose weight and get fit!

Farnborough, Hampshire – 4th December 2012 - Wisetiger today launched another seasonal marketing campaign promoting Think Apartments’ pre-Christmas special room rates. In addition to other marketing incentives, Wisetiger has delivered the latest campaign from creative concept through to delivery across the website, email marketing and other distribution channels to help drive traffic to the Think Apartments website and ultimately secure bookings.

Following the successful 2011 launch of ‘Google Engage’- the revolutionary program tailored to help digital agencies and their clients succeed - Wisetiger have again been invited to join a select few to learn more tricks.

Wisetiger today announced a new direction for their client, moving traditional print directory advertising spend, across to the digital marketing space.

Wisetiger today announced a brand new marketing initiative across online, outdoor and regional print media for sports experts Everyone Active. 

Wisetiger today announced a new development for their client’s website, in support of Channing School’s drive to raise capital for a new Sports Hall and a Performing Arts Centre. To enable benefactors to make simple, secure payments via the website, Wisetiger have developed an easy to navigate donations section.

From Wednesday 17th October 2012 - The Wisetiger team have been settling into their fabulous new offices in Farnborough:

Farnham, Surrey, 24th October 2012: Magna - the housing group providing and managing good quality affordable homes to rent and buy across the south west of England - expanded their online service recently, by commissioning Wisetiger to create their 4th website.

Following the success of their ‘Summer of Love’ campaign, Think Apartments - the London based short stay apartment specialists - launch another seasonal offering with their Autumn Specials

Farnham, Surrey: 15th October 2012; Wisetiger today launched another seasonal marketing campaign promoting Think Apartment’s Autumn special offers. In addition to other marketing incentives, Wisetiger built on the success of their ‘Summer of Love’ campaign, from creative concept, distribution and digital marketing in a successful drive to increase Think Apartment website traffic, and ultimately secure bookings.

Customers can book Studio Apartments From £99, American Double Apartments From £159, and 2 Bedroom Apartments From £179, all in prime London locations. 

CRM  Students - the largest independent student accommodation company in the UK - expand their portfolio with a brand new property proposition.

Clarenco - a collection of first class, exclusive luxury venues and hotels throughout the UK - expand their digital marketing capability with a suite of new websites.

Following the successful launch of the gradpadlondon.com earlier this year - a website converting visitors into clients at a rate of 4.8% - Wisetiger have optimised the student site for smart phones.

Everyone Active has been working with Wisetiger since 2007; we've provided multi-channel marketing collateral ranging from their highly successful website, printed materials, advertising and seasonal marketing campaigns.

In the run-up to the opening of the Plymouth Life Centre Wisetiger designed and produced an awareness campaign as well as advertising and printed materials for events during the launch weekend for the centre.

Everyone Active's Group Marketing Manager Rachel Shelton described the opening weekend as "amazing" – saying "we had 25,000 people through the doors during Saturday and Sunday".

The new site is a rebranding and update of an existing website that Wisetiger produced for 'Amazing Retreats' in 2010. Amazing Retreats was a division of Clarenco – and has now been fully integrated into the Clarenco brand. In addition to style and brand changes, Wisetiger is also incorporating a new online booking system into the website as well as ongoing search optimisation for the website.

Andy Shaw, Wisetiger's Managing Director commented "Clarenco are really pleased with the update to the website. The transition to the Clarenco branding has been smooth and well-managed and we're delighted to be involved with Clarenco's ongoing marketing activity".

Not only does the website look good because of the design tweaks and branding updated, it's also brilliant because it does so many things really, really well – including integration with Facebook, Twitter and Flickr, video, polls, news, podcasts and more... The website is easy to navigate and information is quick to find.

Wisetiger has been working with Farnham Town Council since 2007 and the website has been improved continuously. Commenting on the latest version of the website Andy Shaw, Wisetiger Managing Director commented "Farnham Online is a fantastic example of a well-planned website. The Council has definitely achieved it's objective of engaging with a diverse audience – including residents, business and visitors to the town."

Auto Industry Insider has just launched a new subscription-based website designed and built by Wisetiger.

Many companies are using social media to reach their audience. Now you can integrate this with your email marketing campaigns. With integration between your social media and email marketing efforts you can obtain higher results and have your message shared more easily than ever before.

All existing Giraffemail users have had this update rolled out to them automatically as part of our ongoing efforts to keep them up to date with the latest must have techniques and features. Why not join them?

Read our blog (stripey) for a good overview of the power of integrating Email Marketing with Social Media.

Key Features of the Social Media Update:

Real-time social reaction analysis

Watch in real time while subscribers 'share' your campaign on Facebook, 'Like' your campaign and post on Twitter. All data is shown live as it takes place this means that you can quickly follow up with users on social networks immediately.

Easily filter your reports between Twitter & Facebook. You can even export all your social data into a CSV file for further analysis.

Social segmenting

Once you send a campaign you will start to have access to a wealth of 'social reaction' data. In future campaigns you can segment your campaigns based on that data. You could send a campaign to subscribers who shared a specific campaign on Twitter. Or maybe you'd could to send a campaign to subscribers who have 'not liked' any past campaign on Facebook. The data is yours to segment and work with.

Automated social reactions

While social media marketing cannot be automated entirely - you can setup automated social reactions. You could subscribe a subscriber to a new list if they 'Like' a campaign on facebook, send a follow up campaign if they 'Tweet' about a campaign, update subscriber fields when they take a specific social action, and more.

Facebook Like button

All of you emails can easily include a familiar Facebook 'Like' button. All "Likes" are included in your reports and can be used to segment or created automated actions.

Facebook subscription forms

Generate a custom subscription form and integrate it with a Facebook Page. You can even have them redirected back to your page upon subscription.

Social sharing in your emails

Easily add social sharing icons for Facebook, Twitter, Digg, Reddit, StumbleUpon, and more. Clicks are tracked and results from Facebook & Twitter are tracked.

Call us if you'd like to take advantage of the integration of Social Media and Email Marketing with Giraffemail from Wisetiger.