The blog from Wisetiger.
Insight, ideas and informed comment. We've earned our stripes... www.wisetiger.co.uk
Search stripey
Type & hit enter to search
Categories
Mobile marketing for Students

Mobile is the best channel for targeting students

Digital marketing to students

Here at Wisetiger we work with a number of clients in the university student sector including CRM Students, Gradpad, CastleHill and Empiric Student Properties. Our work in this sector is focussed on increasing engagement and conversion of website visitors into student accommodation bookings. We’ve got a great track record of delivering successful digital marketing to students, so when we saw a survey of how students are using the web on smartphones we decided to share it with you.

Read More

Improve Bounce Rate

How to improve your bounce rate and drive better engagement

What is bounce rate?

The bounce rate is the percentage of people who land on your website and immediately move away rather than continuing to interact with the content. This commonly occurs when a website visitor only views a single page and leaves or has a session timeout. This article is aimed at helping you understand the factors involved surrounding the metrics of the bounce rate and what can be done to monitor these attributes to improve engagement.
Read More

Wearable Technology for Marketers

Everyone’s talking about wearable technology, but what do Marketers need to know?

Wearable technology is increasing fast. With more than 485m devices expected to sell every year and a market worth $8.36bn by 2018 it’s an opportunity that Marketers can’t avoid. Wearables are widely predicted to be the most significant technology development since the smartphone, and their impact will be big. Here’s an overview of what wearable technology is and the opportunities that will present themselves to marketing teams in the next few years.

Read More

Increase your visibility

Increase your visibility – digital marketing tips for Solar Eclipse day

To celebrate Solar Eclipse Day 2015 we’ve been thinking ‘visibility’ – and what this means for digital marketing! Here are some tips and insights for you to ponder as you gaze at the solar eclipse today…

Read More

Responsive Website - Why Mobile 2015

Why Mobile in 2015? – Responsive Design

This will be the final version of my “Why Mobile in……” presentation. I’ve created one of these presentations, around this time of year, for the past 3 years to help explain why it was important to take “mobile” as a channel seriously. The presentations were designed to encourage our clients and to make the jump to a responsive design website sooner than later. I’m pleased to say that most of our clients have. You might find some of our web design case studies interesting, to see which ones have gone responsive and what results they’ve had. There are just a few of our clients that have been holding off for various reasons and this presentation is aimed at them. That said, this presentation makes interesting reading as you’ll find in it information that you won’t necessarily be aware of.

Read More

Avoiding-OTAs

How hotels can increase direct bookings and get more out of OTAs

Online Travel Agencies (OTAs) like Expedia and Booking.com are responsible for a large proportion of online hotel room reservations but at the same time demand 10-15% in commission fees. Independent hotels are particularly OTA-dependent – on average, more than 42% of independent hotel rooms are reserved online but unfortunately, only 24% of these bookings come via the hotel website, while 76% percent are made through OTAs. (Source: STR, HSMAI Foundation).

Read More

Pantone Colour of the Year 2015 Marsala

And the colour to watch out for in 2015 is…

It’s that time of the year again when the world looks forward to what might (or might not) happen next year!

As Creative Director one of my pet topics is colour. And as luck would have it the good people at Pantone® have a team of professionals whose business it is to predict colour trends! And it’s big business too. In the world of fashion and interiors, getting colour right can be the difference between success and failure. And in branding and marketing too, getting colour right can have a serious knock-on effect.

Read More

Hotel Social Media Wisetiger

Driving value from your hotel website using Social Media

The 2014 ShareThis Travel Study has just been published and makes interesting reading for anyone involved in hotel and leisure marketing.

ShareThis collected data from its 52 million users recording more than 1.9 billion social posts. Incredibly it found that 10 percent of all shared content was related to the travel, hotel and holiday market – making this sector the most socially shared content on the web.

Read More

Viewing SEO competitors is like measuring different size cups: understand your limits

You might be thinking what a strange title for an SEO blog, but once you finish reading this article it will all make sense. At Wisetiger we believe SEO can be measured in a variety of ways from the size of your site to the more technical aspects such as backlinks & keywords. Read More