One of the big advantages of digital marketing is that everything can be measured. And using that data, you can conduct highly targeted marketing based on location, demographics, even individual behaviour on a website.
It’s tempting for online marketers to leave the uncertainty of the real world alone entirely. But no matter how digital we get, we are still made of flesh and blood, and do still live IRL. Any successful business needs some sort of contact with meatspace.
Besides. There are ways of measuring bricks with bits. You just have to get a little creative.
Digital marketing to students
Here at Wisetiger we work with a number of clients in the university student sector including CRM Students, Gradpad, CastleHill and Empiric Student Properties. Our work in this sector is focussed on increasing engagement and conversion of website visitors into student accommodation bookings. We’ve got a great track record of delivering successful digital marketing to students, so when we saw a survey of how students are using the web on smartphones we decided to share it with you.
What is bounce rate?
The bounce rate is the percentage of people who land on your website and immediately move away rather than continuing to interact with the content. This commonly occurs when a website visitor only views a single page and leaves or has a session timeout. This article is aimed at helping you understand the factors involved surrounding the metrics of the bounce rate and what can be done to monitor these attributes to improve engagement.
Wearable technology is increasing fast. With more than 485m devices expected to sell every year and a market worth $8.36bn by 2018 it’s an opportunity that Marketers can’t avoid. Wearables are widely predicted to be the most significant technology development since the smartphone, and their impact will be big. Here’s an overview of what wearable technology is and the opportunities that will present themselves to marketing teams in the next few years.