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Mobile Killed the Television Star | Wisetiger

Digital ad spending outstripped TV in 2016, mostly because of mobile. Why has digital advertising grown so much? And what does this mean for marketers?

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Is Native Advertising a Good Thing? | Wisetiger

Native Advertising is touted as the Hot New Thing for marketing in 2017. You’ve undoubtedly seen some already. Swiping through your morning New York Times, you’re transported away from the endless slew of Trump you were ‘enjoying’ into something or other about Wi-Fi connected sinks, a “Paid Post” by Philips.

It looks, sounds and reads like the rest of the NYT but it’s been planted there by a corporation ultimately looking to take your cash.

Many are wary of native advertising and question its ethics. But it delivers exceptional value to marketers, a critical revenue stream for publications, and has been shown in some research to actually be preferred by many consumers to traditional advertising.

Native advertising: crooked lies or blessing in disguise?

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7 Web Design Trends for 2017 | Wisetiger

Web design is opening up in 2017. Big, bold imagery, functional animation and unshackling from old conventions. Prepare yourself with Wisetiger wisdom.

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Mobile marketing for Students

Mobile is the best channel for targeting students

Digital marketing to students

Here at Wisetiger we work with a number of clients in the university student sector including CRM Students, Gradpad, CastleHill and Empiric Student Properties. Our work in this sector is focussed on increasing engagement and conversion of website visitors into student accommodation bookings. We’ve got a great track record of delivering successful digital marketing to students, so when we saw a survey of how students are using the web on smartphones we decided to share it with you.

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Improve Bounce Rate

How to improve your bounce rate and drive better engagement

What is bounce rate?

The bounce rate is the percentage of people who land on your website and immediately move away rather than continuing to interact with the content. This commonly occurs when a website visitor only views a single page and leaves or has a session timeout. This article is aimed at helping you understand the factors involved surrounding the metrics of the bounce rate and what can be done to monitor these attributes to improve engagement.
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Wearable Technology for Marketers

Everyone’s talking about wearable technology, but what do Marketers need to know?

Wearable technology is increasing fast. With more than 485m devices expected to sell every year and a market worth $8.36bn by 2018 it’s an opportunity that Marketers can’t avoid. Wearables are widely predicted to be the most significant technology development since the smartphone, and their impact will be big. Here’s an overview of what wearable technology is and the opportunities that will present themselves to marketing teams in the next few years.

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Increase your visibility

Increase your visibility – digital marketing tips for Solar Eclipse day

To celebrate Solar Eclipse Day 2015 we’ve been thinking ‘visibility’ – and what this means for digital marketing! Here are some tips and insights for you to ponder as you gaze at the solar eclipse today…

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Responsive Website - Why Mobile 2015

Why Mobile in 2015? – Responsive Design

This will be the final version of my “Why Mobile in……” presentation. I’ve created one of these presentations, around this time of year, for the past 3 years to help explain why it was important to take “mobile” as a channel seriously. The presentations were designed to encourage our clients and to make the jump to a responsive design website sooner than later. I’m pleased to say that most of our clients have. You might find some of our web design case studies interesting, to see which ones have gone responsive and what results they’ve had. There are just a few of our clients that have been holding off for various reasons and this presentation is aimed at them. That said, this presentation makes interesting reading as you’ll find in it information that you won’t necessarily be aware of.

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How hotels can increase direct bookings and get more out of OTAs

Online Travel Agencies (OTAs) like Expedia and are responsible for a large proportion of online hotel room reservations but at the same time demand 10-15% in commission fees. Independent hotels are particularly OTA-dependent – on average, more than 42% of independent hotel rooms are reserved online but unfortunately, only 24% of these bookings come via the hotel website, while 76% percent are made through OTAs. (Source: STR, HSMAI Foundation).

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