Here at Wisetiger we work with a number of clients in the university student sector including CRM Students, Gradpad, CastleHill and Empiric Student Properties. Our work in this sector is focussed on increasing engagement and conversion of website visitors into student accommodation bookings. We’ve got a great track record of delivering successful digital marketing to students, so when we saw a survey of how students are using the web on smartphones we decided to share it with you.
The study was carried out by the Interactive Advertising Bureau (IAB) and Qriously into US College students’ views of mobile media. The study involved more than 2,000 people and focussed on 17-19 year olds, comparing their use of the web to the general population.
The results are interesting and prove that mobile is the best channel for targeting students:
The study shows that mobile is the best platform for reaching college students, especially for male students who are traditionally quite hard to reach. Relevant content on phones needs to be given the highest priority as well as good integration with social media. College students are more likely to make purchases on their phones than the general population, so engagement and strong calls to action need to be considered carefully too.
For more information about this study visit the IAB website.
For more information about marketing to the student sector and driving successful engagement on your website please talk to Wisetiger on 01252 731330 or email firstname.lastname@example.org.