What are the best days and times for B2B social posts?
The best times to reach business users on LinkedIn, Facebook and Instagram.
Understanding the best times to post on social media for B2B accounts is more art than science, as it depends heavily on your specific audience and their work habits. However, there are general patterns that emerge from data analysis, and they are a great starting point for your strategy.
The core principle for B2B is to catch professionals when they are either at their desks, on a break, or casually scrolling before or after work. This means focusing on weekdays and avoiding weekends and late nights.
LinkedIn is the premier platform for B2B, so the data is the most consistent and focused on the workweek.
- Best Days: Tuesdays, Wednesdays, and Thursdays.
- Best Times:
- Mid-morning: 9 am to 12 pm
- Lunch breaks: 12 pm to 1 pm
- Mid-afternoon: 2 pm to 4 pm
- Early morning: Some sources also suggest a "before work" window from 7 am to 8 am for professionals who check their feeds while getting ready or on their commute.
Why these times work: These windows align with the typical workday, when professionals are most likely to be active on a platform dedicated to their careers and industry.
While often seen as a B2C platform, Facebook is still a significant player in the B2B space. B2B engagement on Facebook often happens during "brain breaks" from work.
- Best Days: Tuesdays, Wednesdays, and Thursdays.
- Best Times:
- Mid-morning: 9 am to 11 am
- Lunchtime: 12 pm to 1 pm
- Early afternoon: 1 pm to 3 pm
Why these times work: This audience is engaging with content during short work breaks. Posting in the morning or early afternoon catches them when they're likely to take a quick scroll. Engagement tends to drop off in the evenings and on weekends, as people shift their focus from professional to personal matters.
Instagram's B2B effectiveness is growing, particularly for visually driven industries. B2B engagement on Instagram often happens during breaks, much like Facebook.
- Best Days: Tuesdays, Wednesdays, and Thursdays.
- Best Times:
- Mid-morning to early afternoon: 10 am to 3 pm
- Early evening: 4 pm to 5 pm
- Some sources also note a peak around 7 pm to 9 pm on weekdays, as people unwind and scroll.
Why these times work: While Instagram is less "work-focused" than LinkedIn, B2B content can thrive during breaks. The early evening slots also work well as people wind down from the workday and are more receptive to engaging with visually appealing content.
Other considerations
- Time Zones: All of these times are generalised and based on local time zones. You need to know where your target audience is located and schedule your posts accordingly. Use your analytics to see where your followers are.
- Your own analytics: The best data will always be your own. Use the analytics tools provided by each platform (e.g. LinkedIn Page Analytics, Meta Business Suite Insights) to see when your specific audience is most active. Use the general best times as a starting point, and then test different days and times to optimize your performance.
- Content Type: The type of content you post also influences the best time. For example, a short video might perform better in a lunch break, while a long-form article might get more engagement on a Thursday morning when people are focused on thought leadership.
- Consistency is Key: Posting consistently is often more important than hitting a single "perfect" time. The algorithms reward accounts that post regularly and generate engagement over time.
Want to know more?
Please get in touch. We can advise you on your social post, email marketing timings and strategy to create high levels of engagement.
