Brewing up a website for craft beer brand, Folly Road.
At Wisetiger, we’ve always believed that a brand’s digital presence should be as strong and memorable as its product. So after we were tried the Folly Road beers, we jumped at the chance to get the brand online.
We were tasked with designing and building an online home that not only captures the unique spirit of Folly Road but also serves as a powerful e-commerce platform. Drawing on our experience in the hospitality sector, we crafted a site that is both visually stunning and highly functional, appealing directly to the discerning tastes of the growing craft beer market.
The result is a website with a robust e-commerce shop at its core. We designed the experience to be seamless, allowing customers to explore the Folly Road beer range – from ‘To Helles and Back’ to ‘Corvus Stout’ – though to purchasing the brews and branded merch from the online shop.
Beyond the shop, we've also integrated data capture and email marketing. This feature allows Folly Road to connect directly with its community, building a loyal following and keeping them in the loop on new releases and events.
We’re proud to have played a part in bringing this striking brand to a wider audience, and we believe the new site truly reflects the quality and passion that goes into every pint of Folly Road beer.
