New websites for Maximal Concepts and Steelhead Group.
An example of how multi-site websites can be deployed to deliver time and cost savings.
We’re delighted to announce the launch of two new websites for Maximal Concepts and Steelhead Group, the teams behind global hospitality brands including Mott 32, The Aubrey, Limewood and Sip Song.
The first of the new launches is for Maximal Concepts. Based in Hong Kong, Maximal is the hospitality group founded by Malcolm Wood, Xuan Mu, and Matt Reid. They’re the creative force behind award-winning brands, including Mott 32 and The Aubrey.
The second launch is for Steelhead Group. Also based in Hong Kong, Steelhead operates across hospitality, environmentalism, wellness, and content production. They’re a fascinating organisation to work with because they use the success of their hospitality brands to fund sustainable and social initiatives, ranging from ocean plastics to global warming and sustainable farming.
Multi-site website CMS.
From a technical perspective, we’ve integrated the two new websites into the multi-site Content Management System (CMS) originally deployed for Mott 32. The CMS architecture allows Mott 32’s central marketing team to manage content across all of the international restaurant websites, plus the two new corporate sites, from one CMS. Common content can easily be shared across all of the websites, whilst at a local level, the teams in destinations such as Dubai and Las Vegas use the same CMS but their access is restricted to editing just their content.
We’re particluarly good and deploying multi-site websites. For clients who operate multiple websites or brands, the approach of managing them all centrally delivers considerable time and cost savings compared to managing many individual websites.
If you’d like to explore how a multi-site CMS can save your time and budget, please get in touch.
