Finalists in the Restaurant Marketer and Innovator Awards.

The nomination celebrates Wisetiger’s approach to redeveloping the websites for Wadworth’s managed pubs. We’ve been working with Wadworth since 2016 and this project addressed the needs of their estate of pubs, covering technical and design updates, enhancements to engagement and conversion, and improvements to revenue and personalisation.

The resulting strategy was a pragmatic, performance-focused evolution, not a costly rebuild. The decision was made to upgrade the existing CMS platform and front-end framework to leverage new techniques specifically focused on increasing speed, and at the same time developing unique pub ‘content blocks’ with a strong lead in targeting key audience faction performance.

This approach offered two key benefits; cost efficiency and speed to market – while simultaneously enabling the core strategic objective.

The results have been striking. The new, mobile-first sites have seen average page load times fall from 8 seconds to around 3, significantly enhancing the user experience and boosting SEO. The entire project was delivered at less than 30% of the cost of the original website build, demonstrating a clear return on investment.

“We’re absolutely delighted to be shortlisted for this award. It’s fantastic recognition for the team’s strategic thinking and technical skill. Most importantly, it celebrates the strong, long-term partnership we have with Wadworth. Together, we’ve delivered a solution that supports commercial growth and operational excellence.”

Wadworth Pubs

The RMI 2026 Hospitality Awards celebrate excellence and innovation within the hospitality sector. The winners will be announced at a ceremony on 21 January in London.