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All posts tagged AdWords


Interflora and M&S Adwords battle continues

Marks & Spencer told to stop using the Interflora name as a search term in Google AdWords Back in 2009 I posted a blog about

Using your competitors’ brand name to get ahead in Google Adwords

How ethical is it for Marks & Spencer to use the Interflora as a search term in Google AdWords? Just take a look at the screen grab above… I did a Google search for