Some highlights from the latest Nielsen Social Media Report – relevant reading for anyone involved in online marketing.
Many organisations are using social media to reach their audience. Many organisations are using email marketing to reach their audience. And of course all organisations have a website to attract their audience.
Online advertising spend increases 27.5% in the last year – fuelled by a surge in Facebook ad spend Do you advertise online? Well if you don’t, there’s a good chance your competitors
With more and more companies taking advantage of social networking sites such as Facebook to promote themselves to their fans, it’s becoming clear that creating the right impression on a company page can make the difference between people ‘Liking’ you or not.
This recent story in The Guardian is very interesting, and is a fair reflection of the meteoric rise in social networking projects we are now undertaking for clients. It details how the popularity of Facebook is