The 2014 ShareThis Travel Study has just been published and makes interesting reading for anyone involved in hotel and leisure marketing. ShareThis collected data from its 52 million users recording more than 1.9 billion social posts. Incredibly it found that 10 percent of all shared content was related to the travel, hotel and holiday market – making this sector the most socially shared content on…
Social media is nothing new to the online industry but still many companies haven’t embraced it fully. There are many platforms to choose from with many ways to Integrate into your site.
Some highlights from the latest Nielsen Social Media Report – relevant reading for anyone involved in online marketing.
Many organisations are using social media to reach their audience. Many organisations are using email marketing to reach their audience. And of course all organisations have a website to attract their audience.
Interesting article about Airmiles and Facebook. Further evidence (should it be needed!) that social media is a vital part of the relationship between businesses and their customers.
Online advertising spend increases 27.5% in the last year – fuelled by a surge in Facebook ad spend Do you advertise online? Well if you don’t, there’s a good chance your competitors
How to create a Company Page Profile on LinkedIn Creating a business page on LinkedIn is pretty straightforward. It will take a little bit of time and effort, but it will be worthwhile if the job is done properly.
With more and more companies taking advantage of social networking sites such as Facebook to promote themselves to their fans, it’s becoming clear that creating the right impression on a company page can make the difference between people ‘Liking’ you or not.
This recent story in The Guardian is very interesting, and is a fair reflection of the meteoric rise in social networking projects we are now undertaking for clients. It details how the popularity of Facebook is