What is bounce rate? The bounce rate is the percentage of people who land on your website and immediately move away rather than continuing to interact with the content. This commonly occurs when a website visitor only views a single page and leaves or has a session timeout. This article is aimed at helping you understand the factors involved surrounding the metrics of the…
This will be the final version of my “Why Mobile in……” presentation. I’ve created one of these presentations, around this time of year, for the past 3 years to help explain why it was important to take “mobile” as a channel seriously. The presentations were designed to encourage our clients and to make the jump to a responsive design website sooner than later. I’m…
According to Mike Giannotti from Google Travel at the 101 Holidays members’ forum last week, travel companies must grasp the importance of digital content to ensure market share.
About this time last year I created a presentation to help our clients with some simple and compelling insight into ‘Mobile’ marketing statistics. These stats, I felt, made the reasoning behind developing a mobile website strategy compelling.
Identifying key elements that help sell Product pages are very important as they effectively are your shop window and must display that key information to sell that product.
Building customer confidence When customers visit your site for the first time they most likely won’t know what service you provide after purchase. Can they rely on you to delivery what you’re selling, can they trust you as a company.
Many organisations are using social media to reach their audience. Many organisations are using email marketing to reach their audience. And of course all organisations have a website to attract their audience.
External search engines With search engine trends changing it affects peoples view on how search engines work. Ideally all website search functions should try to keep up with how the big boys do it.
The iHobo website and App is a brilliant piece of awareness marketing Digital inspiration for a Monday morning Have you been wondering what’s hot in 2011?