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All posts tagged marketing

Improve Bounce Rate

How to improve your bounce rate and drive better engagement

What is bounce rate? The bounce rate is the percentage of people who land on your website and immediately move away rather than continuing to interact with the content. This commonly occurs when a website visitor only views a single page and leaves or has a session timeout. This article is aimed at helping you understand the factors involved surrounding the metrics of the…

Responsive Website - Why Mobile 2015

Why Mobile in 2015? – Responsive Design

This will be the final version of my “Why Mobile in……” presentation. I’ve created one of these presentations, around this time of year, for the past 3 years to help explain why it was important to take “mobile” as a channel seriously. The presentations were designed to encourage our clients and to make the jump to a responsive design website sooner than later. I’m…

A hand holding a smart phone with the words 'Why digital content is King for travel brands' on the screen.

Why digital content is King for travel brands

According to Mike Giannotti from Google Travel at the 101 Holidays members’ forum last week, travel companies must grasp the importance of digital content to ensure market share.

Mobile phone with headline of Why Mobile in 2014?

Why Mobile in 2014?

About this time last year I created a presentation to help our clients with some simple and compelling insight into ‘Mobile’ marketing statistics. These stats, I felt, made the reasoning behind developing a mobile website strategy compelling.

Improve Product Page Conversions

Increasing Product Page Conversion Rates

Identifying key elements that help sell Product pages are very important as they effectively are your shop window and must display that key information to sell that product.

Customer Testimonials

Customer Testimonials

Building customer confidence When customers visit your site for the first time they most likely won’t know what service you provide after purchase. Can they rely on you to delivery what you’re selling, can they trust you as a company.

Giraffemail and Social Media

Improve email marketing by up to 19%

Many organisations are using social media to reach their audience. Many organisations are using email marketing to reach their audience.  And of course all organisations have a website to attract their audience.

Website Search Blog Image

Making the most of your search

External search engines With search engine trends changing it affects peoples view on how search engines work. Ideally all website search functions should try to keep up with how the big boys do it.

The MediaGuardian Innovation Awards 2011

The iHobo website and App is a brilliant piece of awareness marketing Digital inspiration for a Monday morning Have you been wondering what’s hot in 2011?