This will be the final version of my “Why Mobile in……” presentation. I’ve created one of these presentations, around this time of year, for the past 3 years to help explain why it was important to take “mobile” as a channel seriously. The presentations were designed to encourage our clients and to make the jump to a responsive design website sooner than later. I’m…
It’s that time of the year again when the world looks forward to what might (or might not) happen next year! As Creative Director one of my pet topics is colour. And as luck would have it the good people at Pantone® have a team of professionals whose business it is to predict colour trends! And it’s big business too. In the world of…
According to Mike Giannotti from Google Travel at the 101 Holidays members’ forum last week, travel companies must grasp the importance of digital content to ensure market share.
About this time last year I created a presentation to help our clients with some simple and compelling insight into ‘Mobile’ marketing statistics. These stats, I felt, made the reasoning behind developing a mobile website strategy compelling.
We all have our favourite websites that look cool and trendy – but what does it really take to create a well-designed website?
Thinking brand When people think of ‘brand’ they often think of of the Nike Swoosh or the Coca Cola bottle. To most of us it’s usually considered to be a few elements – some colours, some fonts, a logo, and maybe a slogan.
As we approach the end of the year it’s time to predict some colour trends for the next twelve months. This time last year I predicted that business colour trends for 2011 would be
What colours will be fashionable for business brands in 2011? I’ve blogged previously about marketing and communications during the recent economic downturn.