Nyman Libson Paul
End-to-end marketing for London chartered accountants
Contemporary branding helps the firm stand out from the crowd
Website highly successful in driving direct enquiries
Highly targeted marketing campaigns underpin all activity
Nyman Libson Paul is the UK’s leading firm of accountants and specialises in the film and theatre industry. They represent some of the best and brightest luminaries in the world of entertainment from film and television to theatre, music and sport. With their identity more than 10 years old, Nyman Libson Paul commissioned Wisetiger to review their visual identity and brand narrative, to bring them up-to-date whilst making them distinctive and appealing within the entertainment marketplace. We were tasked with all aspects of the brand from logo and stationery, advertising, promotional materials, literature and website – including written content and storytelling.
Wisetiger conducted brand research amongst partners at the firm as well as competitor brand analysis. The answer was a fresh, modern brand, designed to be relevant and engaging for people within the film, television, theatre, music and sport industries.
A new brand identity was rolled out across stationery, advertising and marketing materials. New brochures were also written and produced. The contemporary branding has been well received and succeeds in making Nyman Libson Paul stand out from the competition.
The website has been particularly successful in driving enquiries and Wisetiger has also supported the firm with targeted marketing campaigns supported by printed material, landing pages and forms and PPC advertising. We currently manage all of their social channels and content marketing, including the production of quarterly newsletters, fact sheets and email marketing.
"One of the nice things about the work we’ve done for Nyman Libson Paul is that people always comment about what a good job we’ve done! We’ve enjoyed our journey with NLP – redefining their brand and working with them to change the way they’re perceived in the media and entertainment sector."
Simon Verrall Wisetiger
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