From bespoke bottle production to bottling and delivery.
Three Websites and one digital marketing strategy designed to build trust and generate enquiries.
Rockwood Glass and Ceramics is a one-stop shop for anyone in the beverage industry looking for stunning, custom-designed bottles. This French-owned company, with its state-of-the-art facilities in China, combines premium quality with cost-efficiency for both glass and ceramic bottles, and bottling.
Rockwood tasked Wisetiger with undertaking a complete overhaul of their existing website. The primary goal was to create a digital presence that was more appealing and to truly reflect the premium quality of their brand. Our marketing strategy led to the development of not just one, but three distinct websites – one for glass bottles, one for ceramics, and a third dedicated to their bottling services.
Services provided:
- Marketing planning and strategy
- Website design and build
- Analytics, tracking and measurement
- Ongoing support
- Photography and video
A cornerstone of the project was building all three websites on a single content management system. This clever integration allows Rockwood’s marketing team to share content across all thee sites from one central hub, delivering significant time and cost savings.
Featuring stunning, specially commissioned photography and video, the websites are designed to showcase craftsmanship, develop trust and explain the manufacturing processes. Crucially, with a key requirement from the brief being to generate new business, the entire user experience is optimised to encourage and capture enquiries.
