An international digital platform and website for Mapal OS.
Connecting with a global audience to generate quality leads and enquiries.
Mapal OS is a comprehensive, all-in-one software platform designed specifically for the restaurant and hospitality industry. It helps businesses streamline their back-of-house operations by integrating tools for workforce management, inventory control, and data analytics to improve efficiency and profitability.
Working as an extension of the Mapal OS marketing team, our core focus has been the delivery and support of their website, engineered from the ground up to generate leads and enquiries. The platform is highly optimised for search engines, with a content strategy centred on solving the key issues facing the hospitality sector. This is supported by a rich library of resources, including success stories, blogs, videos, and white papers, alongside detailed product information and content created for specific hospitality industry verticals.
The website is a powerful, multilingual tool, using localisation to deliver content across five languages via various content managers across a range of countries. Driving enquiries is key, achieved through strategic landing pages and accessible touchpoints like demo requests, email sign-ups, and enquiry forms.
The platform has been incredibly successful in generating new business and serves as a vital resource for maintaining loyalty with existing Mapal OS customers.
Services provided:
- Marketing planning and strategy
- Website design and build
- Multi-language website
- Systems integration
- Analytics, tracking and measurement
- Content management
- Ongoing support
