Helping the new name in BUSINESS CLASS seating to take off.
Building a credible brand and digital presence that has successfully supported leads and sales.
We’ve been with Unum from the beginning, helping them launch an online brand that’s as innovative as their business-class airline seats. They focus on reliability and thoughtful design, while prioritising a sustainable and responsible approach. In an industry dominated by established players, Unum stands out by approaching aircraft seating differently – which is reflected in the the colours, style and tone of voice of their website and digital comms.
Our work began by creating a website that built credibility for the business while their seating was in the prototyping and testing phase. As the company grew, the website evolved with it, telling the story of Unum’s journey from a new challenger to a trusted supplier with its first customers and orders.
We’ve crafted a digital experience that not only establishes Unum as a credible alternative but also actively drives enquiries and leads. This approach has proven highly successful, showcasing how a well-executed brand and digital strategy can deliver tangible business results.
Services provided:
- Marketing planning and strategy
- Website design and build
- Email marketing
- Analytics, tracking and measurement
- Content management
- Ongoing support
