A new direction for Living Map
From a new brand and website to an ongoing marketing plan, how we're helping Living Map generate business leads.
Living Map is a pioneering digital location and mapping company. They specialise in transforming large, complex indoor and outdoor spaces – think bustling airports, vast hospital complexes, or sprawling university campuses – into intuitive, easy-to-navigate digital maps. Their powerful platform offers incredibly accurate indoor positioning, clear turn-by-turn wayfinding, and real-time data visualisation, making it simple for anyone to find their way around the most complex environments.
Our journey with Living Map began by refreshing their visual identity. We updated their logo and developed a comprehensive set of new design guidelines to ensure consistency and impact across all their communications. Following this, we designed and built a new website with a clear focus on showcasing their impressive work through detailed case studies and product information. This approach was designed to build credibility with their target audience, encouraging enquiries and data capture from potential customers.
With the new brand and website in place, our focus has shifted to proactive, ongoing marketing support. We work closely with the Living Map team to generate high-quality sales leads through a strategic mix of digital marketing. This includes creating optimised landing pages with clear conversion points for data capture, a continuous SEO programme to improve organic visibility, and targeted paid advertising campaigns.
Our long-term partnership is all about driving measurable growth and ensuring their groundbreaking technology reaches the right audience.
Services provided:
- Marketing planning and strategy
- Website design and build
- Systems integration
- Analytics, tracking and measurement
- Ongoing marketing support
- Branding design
