Posts Tagged ‘twitter’

Is social media right for business?

Friday, September 16th, 2011

Some highlights from the latest Nielsen Social Media Report – relevant reading for anyone involved in online marketing

I’m often asked by clients about the value and relevance of Social Media in their day-to-day business activities. We’ve got some very neat ways of measuring the success of your Facebook, Twitter and LinkedIn posts, but here are some recent headlines from Nielsen that make for some interesting reading. (The figures were collated in the US but they are relevant to the UK market as well).

  • In America, social networks and blogs account for about 25% of viewer’s time online
  • Roughly 4 out of 5 internet users visit social networks and blogs
  • Americans spend more time on Facebook than any other US website
  • 40% of social media users access social media content from their smartphones
  • Social networking apps are the third most used apps by smartphone users
  • Internet users over 55 are driving the growth of social media on smartphones
  • Video streaming from social networking sites is on the increase
  • Active social networkers are more likely to buy online than people who don’t use social networks
  • 53% of adult social networkers follow a brand

So social media continues to grow, but most importantly it’s connecting with the majority of web users with just about everything they do online.
You can view the full Nielsen Report here.


Improve email marketing by up to 19%

Friday, June 17th, 2011

Giraffemail and Social Media

Many organisations are using social media to reach their audience. Many organisations are using email marketing to reach their audience.  And of course all organisations have a website to attract their audience. According to Nielsen recognising that your audience is on a multitude of online channels of communication is important to improve your overall marketing performance.

Reading this recent article on MAD: The challenge of channel choice, it is clear that Nielsen’s research shows that email marketing can be made up to 19% more effective when integrated with other channels of communication.  Indeed in the same research Nielsen report that “22% of the time people are online worldwide, they are engaging with social media”

Being able to ensure that your messages about your latest news, announcements and other information is distributed across multiple channels is now very important to drive overall marketing performance. Recognising this WiseTigers latest email marketing update to Giraffemail enables you to integrate the most popular Social Media channels with your email marketing campaigns.  This update was released to all existing clients earlier this week. You can read more about this update on our email marketing update news release.

Forrester Research agrees, “The most important theme for 2011 is ‘multichannel planning’.“ Reading their Midyear Planning: Predictions For 2011, they insist it is important for technology to help organisations manage the growing number of marketing channels.  The latest update to Giraffemail is just one of many such improvements that WiseTiger are delivering this year.