On 25th May 2018, the EU General Data Protection Regulation (EU GDPR) comes into force, replacing the Data Protection Act. It’s tougher, more wide-ranging, and carries a maximum fine of €20 million, or 4% of global turnover, whichever is higher. Time to get prepared. Who GDPR applies to Anyone who holds data on EU citizens will be subject to the regulations. What counts as…
Native Advertising is touted as the Hot New Thing for marketing in 2017. You’ve undoubtedly seen some already. Swiping through your morning New York Times, you’re transported away from the endless slew of Trump you were ‘enjoying’ into something or other about Wi-Fi connected sinks, a “Paid Post” by Philips. It looks, sounds and reads like the rest of the NYT but it’s been…
Digital marketing to students Here at Wisetiger we work with a number of clients in the university student sector including CRM Students, Gradpad, CastleHill and Empiric Student Properties. Our work in this sector is focussed on increasing engagement and conversion of website visitors into student accommodation bookings. We’ve got a great track record of delivering successful digital marketing to students, so when we saw a survey of how students are using…
What is bounce rate? The bounce rate is the percentage of people who land on your website and immediately move away rather than continuing to interact with the content. This commonly occurs when a website visitor only views a single page and leaves or has a session timeout. This article is aimed at helping you understand the factors involved surrounding the metrics of the…
Wearable technology is increasing fast. With more than 485m devices expected to sell every year and a market worth $8.36bn by 2018 it’s an opportunity that Marketers can’t avoid. Wearables are widely predicted to be the most significant technology development since the smartphone, and their impact will be big. Here’s an overview of what wearable technology is and the opportunities that will present themselves…
To celebrate Solar Eclipse Day 2015 we’ve been thinking ‘visibility’ – and what this means for digital marketing! Here are some tips and insights for you to ponder as you gaze at the solar eclipse today…
The 2014 ShareThis Travel Study has just been published and makes interesting reading for anyone involved in hotel and leisure marketing. ShareThis collected data from its 52 million users recording more than 1.9 billion social posts. Incredibly it found that 10 percent of all shared content was related to the travel, hotel and holiday market – making this sector the most socially shared content on…
Responsive Web Design is a website design approach which optimises content for easy viewing with minimal page resizing, scrolling and panning, across a wide range of devices from mobile phones and tablets to laptops and PC desktops.
The perception within the education sector is often that search engine optimisation is just not needed. And indeed there is some justification to this.