Driving restaurant bookings and building a loyal following in London and Hong Kong.
A restaurant website that reflects a blend of English glamour and Japonisme artistry.
We believe that a website should be a captivating experience that begins the customer journey, long before they step through the door. This was our core philosophy when we partnered with The Aubrey Collection, a collaboration between Mandarin Oriental and Maximal Concepts, to bring their vibrant Japanese izakaya concept to life . With stunning locations in London and Hong Kong, The Aubrey’s brand is a unique blend of eccentric artistry, English glamour, and a celebration of Japonisme.
Our challenge was to design and build a website that would not only mirror this distinctive atmosphere but also serve as a powerful engine for the business. We focused on creating a gorgeous, user-centric design that reflects The Aubrey’s a-la-carte menu, from traditional sushi and tempura to innovative cocktails and an extensive list of Japanese spirits. The website now acts as a beautiful digital gateway, starting the journey for diners and driving bookings for their sought-after experiences, including omakase nights and seasonal events.
Beyond the initial design and build, our relationship with The Aubrey is a long-term partnership. We continue to support their online presence with targeted email marketing campaigns to foster loyalty and to keep their community engaged. We also provide ongoing analytics and measurement, offering data-driven recommendations to ensure the website consistently delivers results.
This comprehensive approach ensures that The Aubrey's online presence is a loyal companion to their exceptional in-person experience, helping them delight diners and build a dedicated following both locally and internationally.
Services provided:
- Marketing planning and strategy
- Website design and build
- Email marketing
- Analytics, tracking and measurement
- Content management
- Ongoing support
