Creating a Unified Online Experience for a Leading Global Restaurant Brand.
For the globally acclaimed Chinese restaurant brand, Mott 32, we’ve had the pleasure of building a digital experience that’s as luxurious and refined as their dining. We developed a stunning website that serves as the first step in the customer journey, capturing the award-winning restaurant’s opulent aesthetic and setting the stage for the exceptional experience that awaits diners. The design is visually led, elegant, and perfectly aligns with the brand’s identity.
A key part of the project was the creation of a sophisticated, multi-site content management system (CMS). This allows Mott 32’s central marketing team to efficiently manage global content across all nine international locations and domains. At the same time, we’ve given local teams the freedom to handle their own unique content, ensuring each restaurant’s page is tailored to its specific market. We’ve also built in localisation features for key locations like Hong Kong, where visitors can view the website in Mandarin.
Beyond the website, we support Mott 32 with their ongoing digital marketing needs, including support for their email marketing campaigns, local SEO, and providing comprehensive analytics and reporting. Our team also provides continuous support for content and feature updates, making sure the website remains a powerful tool for driving bookings and fostering customer loyalty. This long-term partnership with Mott 32 allows us to continually optimise their digital presence, helping them to thrive in the competitive fine dining market.
Services provided:
- Marketing planning and strategy
- Website design and build
- Email marketing
- Analytics, tracking and measurement
- Content management
- Ongoing support
