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Clever logos that make me smile

Here’s some examples of some great logos that when I look at them, make me smile.

Here’s a quick rundown of some of my favourite logos and brand marks – the ones that make me smile!

These logos have all been sprinkled with a little bit of design glitter, that little bit of magic that makes them as fresh today as the day they were produced…

Click to enlarge…

The Royal Parks: a neat combination of royal symbolism and the leaves you see in the park.

Microsoft’s digital advertising awards: cool mouse by Johnson Banks.

FedEx logo: you’ll only think it’s clever if you can see the arrow between the E and the X. Nice.

V&A Museum, London: proves that a simple twist in the typography can work wonders for a logo.

Habitat: clever twist on ‘home is where the heart is’.

Shelter: the ‘h’ is the shelter for the housing and homeless charity.

Mother & Child logo: designed by Herb Lubalin and Tom Carnase in 1965. So clever.

UPS: Original Branding by Paul Rand – a lovely shield motif with a cleverly hidden gift-wrapped parcel. And lower right, the dreadful new version born through the whims of the marketing department; all shiny and new, but lacking the personality of the 1960′s version which will always stand the test of time.


Simon Verrall

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