Do you advertise online? Well if you don’t, there’s a good chance your competitors are stealing an unfair advantage.
This article in today’s Guardian discusses a 27.5% year-on-year surge in UK online display market – mostly attributed to Facebook – as advertisers leverage social media.
The article is based on the Internet Advertising Bureau’s annual report, compiled by PricewaterhouseCoopers. Headline figures include:
We’re managing a range of online advertising opportunities for some of our clients right now. As always, the outcome is highly measurable, and in parallel with organic search engine optimisation and social networking, we’re getting some great results. As we climb out of the recession I suspect we’re going to see online ad spend increase dramatically.
(Update: also worth mentioning, Facebook is on the verge of adding a web search feature. This means Facebook will be looking to have an even bigger slice of internet search…)
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