On 25th May 2018, the EU General Data Protection Regulation (EU GDPR) comes into force, replacing the Data Protection Act. It’s tougher, more wide-ranging, and carries a maximum fine of €20 million, or 4% of global turnover, whichever is higher. Time to get prepared. Who GDPR applies to Anyone who holds data on EU citizens will be subject to the regulations. What counts as…
Wearable technology is increasing fast. With more than 485m devices expected to sell every year and a market worth $8.36bn by 2018 it’s an opportunity that Marketers can’t avoid. Wearables are widely predicted to be the most significant technology development since the smartphone, and their impact will be big. Here’s an overview of what wearable technology is and the opportunities that will present themselves…
To celebrate Solar Eclipse Day 2015 we’ve been thinking ‘visibility’ – and what this means for digital marketing! Here are some tips and insights for you to ponder as you gaze at the solar eclipse today…
This will be the final version of my “Why Mobile in……” presentation. I’ve created one of these presentations, around this time of year, for the past 3 years to help explain why it was important to take “mobile” as a channel seriously. The presentations were designed to encourage our clients and to make the jump to a responsive design website sooner than later. I’m…
Responsive Web Design is a website design approach which optimises content for easy viewing with minimal page resizing, scrolling and panning, across a wide range of devices from mobile phones and tablets to laptops and PC desktops.
This article is focused on giving insights into some interesting findings our Wisetiger SEO Team, part of our Content Service, has found over the last year. It has become clear that content is still a driving factor in getting stronger search results,
About this time last year I created a presentation to help our clients with some simple and compelling insight into ‘Mobile’ marketing statistics. These stats, I felt, made the reasoning behind developing a mobile website strategy compelling.
Google recently announced the biggest change to its search algorithm for three years. While previous updates, such as Panda and Penguin, were significant changes to their existing algorithm,
Is your content managed? Many companies use content management systems such as Typo3, WordPress or Xcart to edit their websites. But having a content management system doesn’t always mean the content is Managed well.
If you feature embedded content on your website such as iframes or video’s then you may be missing out on optimising that content. Most embedded elements lack search engine friendly data which gives it