The machines are taking over in marketing. One of the big advantages of the big shift online is the sheer amount of data available to aid decisions – and the sheer amount of automation that can be done off the back of that data. The tools have never been more widely available, or affordable. As such, there’s no excuse for any business not to…
Digital ad spending outstripped TV in 2016, mostly because of mobile. Why has digital advertising grown so much? And what does this mean for marketers?
Native Advertising is touted as the Hot New Thing for marketing in 2017. You’ve undoubtedly seen some already. Swiping through your morning New York Times, you’re transported away from the endless slew of Trump you were ‘enjoying’ into something or other about Wi-Fi connected sinks, a “Paid Post” by Philips. It looks, sounds and reads like the rest of the NYT but it’s been…
What is bounce rate? The bounce rate is the percentage of people who land on your website and immediately move away rather than continuing to interact with the content. This commonly occurs when a website visitor only views a single page and leaves or has a session timeout. This article is aimed at helping you understand the factors involved surrounding the metrics of the…
To celebrate Solar Eclipse Day 2015 we’ve been thinking ‘visibility’ – and what this means for digital marketing! Here are some tips and insights for you to ponder as you gaze at the solar eclipse today…
You might be thinking what a strange title for an SEO blog, but once you finish reading this article it will all make sense. At Wisetiger we believe SEO can be measured in a variety of ways from the size of your site to the more technical aspects such as backlinks & keywords.
Responsive Web Design is a website design approach which optimises content for easy viewing with minimal page resizing, scrolling and panning, across a wide range of devices from mobile phones and tablets to laptops and PC desktops.
The perception within the education sector is often that search engine optimisation is just not needed. And indeed there is some justification to this.
This article is focused on giving insights into some interesting findings our Wisetiger SEO Team, part of our Content Service, has found over the last year. It has become clear that content is still a driving factor in getting stronger search results,
Google recently announced the biggest change to its search algorithm for three years. While previous updates, such as Panda and Penguin, were significant changes to their existing algorithm,