Facebook Leads Revitalisation of Digital Display Advertising
This recent story in The Guardian is very interesting, and is a fair reflection of the meteoric rise in social networking projects we are now undertaking for clients.
It details how the popularity of Facebook is leading a revitalisation of the digital display advertising sector in the UK. A report by the Internet Advertising Bureau found that UK online display advertising grew by 6.4% year on year to £381m in the first half of 2010, an impressive recovery from the 4.4% year-on-year fall in spend in 2009. Digital display advertising accounts for just over 19% of the £1.97bn spent by companies on all UK internet advertising for the period.