Leveraging customer data to increase loyalty and spend.
Comprehensive data capture and marketing automation.
Chaophraya is series of individual Thai restaurants, all with very different stories to tell. The style is modern and contemporary, the buildings and venues all have a story to tell in their own right, ranging from stunning rooftop locations to buildings of historic importance.
How do you create a digital experience as vibrant and enticing as the restaurant itself? For Chaophraya, a leading group of Thai restaurants, we cooked up a new website and digital marketing strategy.
The result? A seamless booking experience, increased engagement, and a growing list of loyal customers. We blended authentic Thai culture with a modern, user-friendly design to serve up a truly exceptional online journey for everything from private dining to cocktail masterclasses. Data capture has been essential, with opportunities to collect information at various touchpoints ranging from wifi logins, table bookings, feedback forms and website enquiries.
Services provided:
- Marketing planning and strategy
- Website design and build
- Systems integration
- Email marketing
- Voucher sales and fulfillment
- Analytics, tracking and measurement
- Ongoing support
Chaophraya’s website and digital marketing blends authentic Thai influences with contemporary British dining style. The user journey quickly guides visitors to their preferred venue to explore menus, photos, and book experiences such as cooking and cocktail masterclasses.
We’ve seamlessly integrated table booking for smooth, fast table reservations, enhancing both user experience and data capture. The site is optimised for search engines and data capture enabling targeted, automated email marketing to Chaophraya's growing contact list – improving engagement and providing valuable insights.
