Crafting a digital presence for Wadworth.
How we’ve helped this family brewery connect with customers and streamline operations.
Wadworth is an independent, family-owned brewery that’s been a pillar of the Wiltshire community since 1875. Our partnership, which began in 2016, has evolved from a project to update their website to a full-service digital marketing relationship built on trust and a shared vision.
Wadworth’s corporate website is the digital heart of their business, and we've been with them every step of the way. We designed and built a comprehensive site that celebrates their classic beers like 6X, highlights seasonal brews, and features their cherished traditions for Wadworth’s loyal fans. The site also includes an interactive ‘Find a Pub’ map, a recruitment area for new tenants, and a secure extranet for pub managers. To make it all run smoothly, we’ve integrated a range of systems and platforms behind the scenes that manage everything from recruitment to table bookings.
Beyond the main website, we also manage Wadworth’s online shop, a popular platform for selling their beers and merchandise. We support this with targeted email marketing campaigns, delivering timely promotions and offers to keep customers engaged and coming back for more.
Wadworth’s portfolio of managed pubs is an essential part of their business, and we've provided a unique solution to manage their individual websites. By housing every pub site within a single Content Management System (CMS), we've given the central marketing team the ability to create and share content across all the pubs, while also empowering individual pub managers to log in and update their own sites with local news and events. This approach has led to significant savings in both time and budget.
There’s so much more to say about our work with Wadworth, but we’ll save that for a conversation. If you’d like to learn more about how we’ve supported them and how we could help your hospitality business, we’d love to hear from you.
Services provided:
- Marketing planning and strategy
- Website design and build
- Online shop
- Systems integration
- Email marketing
- Analytics, tracking and measurement
- Content management
- Ongoing support
- Branding design
