Crafting a digital presence for Folly Road brewery.
From brewery to browser; launching a new beer brand and building loyalty along the way.
Folly Road is a craft beer brand on a mission to forge new paths with innovative, flavourful, and sustainably made beers, including the awesome Corvus Stout and Evolution IPA. As part of the Wadworth group of brands, they had a brilliant product and a unique vision. Our job was to help bring the brand to life online.
We planned, designed and built a new website and online shop, creating a digital home that truly reflects the brewery’s bold and quirky personality. This visual identity was key, designed to stand out in the vibrant craft beer sector and capture perfectly the spirit of their brews.
Beyond the launch, we’ve continued to support Folly Road with regular email marketing campaigns to promote their latest beers, online shop offers and a stream of content for the website. This ongoing support has been crucial in building a dedicated community of craft Folly Road beer lovers from the ground up. It’s a story that we’re incredibly proud of — one that shows how a strong brand, supported by great digital strategy, can take a new product to market and create lasting awareness and loyalty.
Services provided:
- Marketing planning and strategy
- Website design and build
- Online shop
- Email marketing
- Analytics, tracking and measurement
- Ongoing support
