Increasing occupancy and driving direct online bookings.
How we helped Think Apartments generate £1m in online bookings in the first 3 months.
Think Apartments, with short let apartments in Tower Bridge and Earls Court, came to us with a clear brief: increase occupancy and drive direct online bookings. Our first challenge wasn’t just technical or creative; it was conceptual. Why would you choose an apartment rather than a hotel?
We realised the magic was in the experience. You weren’t just a tourist; you could be part of the city. And so we coined the marketing phrase that defined their brand: ‘Live like a local’. We drove the concept of blending in, sharing local secrets on where to eat, what to see, and how to shop, far from the usual tourist traps.
In addition to the website and booking integration, we rolled out a full digital strategy: targeted Google AdWords, savvy SEO to capture in-market travellers, and a powerful email marketing programme. We drove data capture, enabling successful seasonal campaigns and short-notice offers, often focused on great value and discounts.
Services provided:
- Marketing planning and strategy
- Hotel website design and build
- Google Adwords
- Email marketing
- Analytics, tracking and measurement
- Content management
- Booking integration
