To celebrate Solar Eclipse Day 2015 we’ve been thinking ‘visibility’ – and what this means for digital marketing! Here are some tips and insights for you to ponder as you gaze at the solar eclipse today…
This will be the final version of my “Why Mobile in……” presentation. I’ve created one of these presentations, around this time of year, for the past 3 years to help explain why it was important to take “mobile” as a channel seriously. The presentations were designed to encourage our clients and to make the jump to a responsive design website sooner than later. I’m…
It’s that time of the year again when the world looks forward to what might (or might not) happen next year! As Creative Director one of my pet topics is colour. And as luck would have it the good people at Pantone® have a team of professionals whose business it is to predict colour trends! And it’s big business too. In the world of…
Responsive Web Design is a website design approach which optimises content for easy viewing with minimal page resizing, scrolling and panning, across a wide range of devices from mobile phones and tablets to laptops and PC desktops.
According to Mike Giannotti from Google Travel at the 101 Holidays members’ forum last week, travel companies must grasp the importance of digital content to ensure market share.
About this time last year I created a presentation to help our clients with some simple and compelling insight into ‘Mobile’ marketing statistics. These stats, I felt, made the reasoning behind developing a mobile website strategy compelling.
2013 has been an interesting year for logo updates. Keep the old logo? Throw it away and start again? Or evolve what you’ve already got?
As we approach the end of the year have you thought about your marketing plans for January 2013? The New Year is a critical time for marketing activity with people returning after the Christmas break filled with lots of New Year’s Resolve!
As we approach the end of the year it’s time to predict some colour trends for the next twelve months. This time last year I predicted that business colour trends for 2011 would be