In the hotels and hospitality sector
Wisetiger provides hotel and hospitality businesses with the tools to increase revenue, improve occupancy and drive direct bookings with specialist web design and digital marketing.
Our approach is tailored to meet the varying demands of hoteliers, from independently owned to large chains and franchises, with clear objectives (and limited jargon!). We understand that a good website is an essential component of your business; it is very often the first glimpse potential guests will have of your accommodation, leading to instant decisions and online bookings.
One of the big advantages of digital marketing is that everything can be measured. And using that data, you can conduct highly targeted marketing based on location, demographics, even individual behaviour on a website. It’s tempting for online marketers to leave the uncertainty of the real world alone entirely. But no matter how digital we get, we are still made of flesh and blood,...
The post Measuring bricks with bits: analytics for the real world appeared first on stripey.