Digital ad spending outstripped TV in 2016, mostly because of mobile. Why has digital advertising grown so much? And what does this mean for marketers?
What is bounce rate? The bounce rate is the percentage of people who land on your website and immediately move away rather than continuing to interact with the content. This commonly occurs when a website visitor only views a single page and leaves or has a session timeout. This article is aimed at helping you understand the factors involved surrounding the metrics of the…
Responsive Web Design is a website design approach which optimises content for easy viewing with minimal page resizing, scrolling and panning, across a wide range of devices from mobile phones and tablets to laptops and PC desktops.
The perception within the education sector is often that search engine optimisation is just not needed. And indeed there is some justification to this.
This article is focused on giving insights into some interesting findings our Wisetiger SEO Team, part of our Content Service, has found over the last year. It has become clear that content is still a driving factor in getting stronger search results,
Google recently announced the biggest change to its search algorithm for three years. While previous updates, such as Panda and Penguin, were significant changes to their existing algorithm,