To celebrate Solar Eclipse Day 2015 we’ve been thinking ‘visibility’ – and what this means for digital marketing! Here are some tips and insights for you to ponder as you gaze at the solar eclipse today…
This will be the final version of my “Why Mobile in……” presentation. I’ve created one of these presentations, around this time of year, for the past 3 years to help explain why it was important to take “mobile” as a channel seriously. The presentations were designed to encourage our clients and to make the jump to a responsive design website sooner than later. I’m pleased to say that most of our clients have. You might find some of our web design case studies interesting, to see which ones have gone responsive and what results they’ve had. There are just a few of our clients that have been holding off for various reasons and this presentation is aimed at them. That said, this presentation makes interesting reading as you’ll find in it information that you won’t necessarily be aware of.
Online Travel Agencies (OTAs) like Expedia and Booking.com are responsible for a large proportion of online hotel room reservations but at the same time demand 10-15% in commission fees. Independent hotels are particularly OTA-dependent – on average, more than 42% of independent hotel rooms are reserved online but unfortunately, only 24% of these bookings come via the hotel website, while 76% percent are made through OTAs. (Source: STR, HSMAI Foundation).
It’s that time of the year again when the world looks forward to what might (or might not) happen next year!
As Creative Director one of my pet topics is colour. And as luck would have it the good people at Pantone® have a team of professionals whose business it is to predict colour trends! And it’s big business too. In the world of fashion and interiors, getting colour right can be the difference between success and failure. And in branding and marketing too, getting colour right can have a serious knock-on effect.
The 2014 ShareThis Travel Study has just been published and makes interesting reading for anyone involved in hotel and leisure marketing.
ShareThis collected data from its 52 million users recording more than 1.9 billion social posts. Incredibly it found that 10 percent of all shared content was related to the travel, hotel and holiday market – making this sector the most socially shared content on the web.
Responsive Web Design is a website design approach which optimises content for easy viewing with minimal page resizing, scrolling and panning, across a wide range of devices from mobile phones and tablets to laptops and PC desktops.
The perception within the education sector is often that search engine optimisation is just not needed.
And indeed there is some justification to this.
According to Mike Giannotti from Google Travel at the 101 Holidays members’ forum last week, travel companies must grasp the importance of digital content to ensure market share.